Phoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO

Nicolas De Santis, President of Gold Mercury International, was interviewed by the largest Chinese independent international broadcaster, Phoenix TV, on Brexit, the upcoming NATO Warsaw Summit and the State of World Affairs.

Brexit causes great concern in China due to the large Chinese investments in UK and Europe. China is the EU’s second trading partner with over 1 billion dollars of daily trade.

On the upcoming NATO Summit, De Santis explained that it has a full agenda. Top priorities for the NATO Warsaw Summit potentially include: the migrant crisis; the Ukraine crisis; future NATO troop deployment in Poland and the Baltics; negotiations with new potential NATO allies (Georgia, Serbia, Ukraine); future NATO (and U.S.) presence in Afghanistan; Islamic State strategy; Libya and the Mediterranean; Cyber warfare and a potential NATO naval fleet in the Black Sea.

NATO Chiefs past and present have supported that NATO prefers the UK to remain in the EU. The European Union is considered a bastion of stability in this very unstable world and now is not the time to create political and economic instability within European countries. If article 50 of the EU Treaties is triggered, it will extend that uncertainty in UK and Europe for decades”

Added Nicolas De Santis, President of Gold Mercury International and Founder of BRAND EU.

On Phoenix TV
With 56 news bureaus and production teams located worldwide, Phoenix TV is a multi-channel television broadcaster with presence in China, Europe, North America and Hong Kong. It currently has an audience in excess of 360 million worldwide.Phoenix internet website (www.ifeng.com) is ranked top in broadcasting platforms, ahead of BBC.com and CNN.com.

phoenix tv

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Aida SanchezPhoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO
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CADENA SER RADIO AND GOLD MERCURY INTERNATIONAL PARTNER TO COVER UK’s EU REFERENDUM LIVE FROM LONDON

Gold Mercury International and Cadena SER Radio (PRISA RADIO), the leading Spanish radio channel, have teamed up to cover, LIVE from London, the EU Referendum from Gold Mercury’s offices on Thursday, 23rd and Friday the 24th of June.

Pepa Bueno, presenter of HOY POR HOY, the No. 1 Radio programme by listeners in Spain, and her team will broadcast the programme LIVE from Gold Mercury’s offices in Mayfair, including interviews with top experts and leading figures. Nicolas De Santis, Gold Mercury President and founder of BRAND EU, the European Union brand Centre, will also present his analysis of the situation. BRAND EU is the independent champion of the EU brand and works to build a strong brand of a United Europe. BRAND EU is part of the Pro-EU referendum campaign groups working to avoid a Brexit, which includes The European Movement and Britain Stronger in Europe. The programme will also cover BRAND EU’s work to address a ‘distant and weak’ brand of the EU and its efforts to create a brand vision that citizens can understand.

The live coverage will follow the main developments on referendum day as well as the morning of the EU referendum results to gather the first reactions from experts.

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jokinbCADENA SER RADIO AND GOLD MERCURY INTERNATIONAL PARTNER TO COVER UK’s EU REFERENDUM LIVE FROM LONDON
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EU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.

BRAND EU, the independent brand marketing champion of the European Union, presents its latest project and report: “FUTURE OF EUROPE - SCENARIOS 2025”, four scenarios looking into the potential futures of Europe and their impact on UK and the world.

In this report, Nicolas De Santis, President of Gold Mercury International and founder of the BRAND EU Centre, examines how the difference between a ‘Brexit’ or ‘Bremain’ can lead to four very different European scenarios that impact the entire world.

This is a historic vote that can change the future of the entire continent. The scenarios clearly show that Brexit generates long term uncertainty, instability and potentially chaos for the UK, Europe and the world.”

Enrique Baron Crespo – Former President of the European Parliament

The scenarios are based on two key questions:
1) Will people’s identity become more nationalistic or will they see themselves more as global citizens sharing one planet and universal values?
2) In the future, will Europe be more divided or more united?

These two questions address people’s perceptions of self-identity and how they feel about supranational concepts such as ‘global citizenship’ and ‘European identity/citizenship’. The scenarios also explore what happens if Europe becomes more united or divided.

The aim of this report is to illustrate these diverse scenarios and examine what kind of future each one will bring if certain paths and self-identities are chosen. This analysis is intended to be accessible for everyone and shows clearly that the citizens’ support or opposition to the EU will have a dramatic impact on themselves, their community and the future of the world. As such, the UK’s EU referendum is not merely a national referendum, but a global one.

DOWNLOAD THE REPORT

PORTADA-01

 

USING GREEK MYTHOLOGY TO DESCRIBE THE FOUR SCENARIOS
Using ancient Greek mythology as a base, the four scenarios are:
Scenario 1) Icarus’s Fall – Breakdown of Europe
Scenario 2) Ulysses’ Sirens Song -EU: Loss of combined power in the world
Scenario 3) Achilles’ Heel – EU maintains status quo. Rests on its laurels.
Scenario 4) Hercules’ Labours – Team Europe: The EU as a force for good in the world.

SCENARIOS_4

 

The four scenarios described (Icarus’s Fall, Ulysses’ Sirens Song, Achilles’ Heel and Hercules’ Labours) range from the collapse of the European Union and the subsequent global chaos, to the continuation of the European Union project as a force for good in the world.

GRAPHIC

 

At the same time, the four scenarios focus on six crucial themes relating to the EU: EU Citizenship: Rights and Identity, EU Security and Peace, EU Single Market, Euro Currency, EU Enlargement and Neighbourhood, and The EU as a Global Actor.

SCENARIOS_EXAMPLE

 

The document provides a ‘big picture’ approach and a future vision of the true meaning and consequences of people’s vote by objectively showing and raising awareness among the population about the risks and opportunities that our present decisions carry on EU matters.

The four scenarios can and must learn from the lessons of the past, especially from the devastating lessons of WWI and WW2, when Europe was disunited, to reflect a very real scenario of a break-up of Europe and to what it can lead to in an uncertain world. An awareness of the different worlds described in these scenarios offers the opportunity to the people of the UK, Europe and the world to realise how important the EU has been in bringing stability to the continent.

Nicolas De Santis, founder of BRAND EU, said

From our experience developing strategic vision, this is a simple and clear way of envisaging the most likely four future scenarios for the Union to which we all belong. It’s easy to see in which of them you position yourself, and then, to take a sound decision before the EU referendum”.

As such, the scenarios project is also directed towards all of the European citizens across the 28 member-states and beyond that are in need of some guidance on the future of the European Union. In this way, BRAND EU and Gold Mercury International aim to show the great achievements that the EU has delivered so far and give a portrayal of how said achievements could be further advanced, improved, worsened or even totally destroyed, depending on how the UK votes in the EU referendum.

Scenario thinking is a way of approaching the future that is commonly used as a tool for creating long-term strategy; normally used by private and public sector organisations as well as civil society. Scenarios are tools that are used to define potential futures and paths. They create a frame of reference that decisions can be based on, in order to achieve common desired outcomes. A scenario exercise is innovative and important because in the midst of a deep conflict (like deciding to stay in or leave the EU) it can create a narrative that brings people together from across diverse organisations, affiliations and areas of thought, and teach them to think creatively about the common future of their community, country or continent.

 

 

On the BRAND EU Centre: Founded by Gold Mercury International, the Global Vision Strategy Think Tank and Consultancy, the BRAND EU Centre is a London-based pro-EU research and communications centre that works to re-invent the EU’s brand vision and kick-start the new European enlightenment. BRAND EU, is generating a people’s movement for the millions that believe in European unity and want to engage actively to innovate and reinvent Brand Europe. As an independent centre BRAND EU is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties. For more information about our activities and projects, visit our website brandeu.eu.

On Nicolas De Santis: The author of the report is Nicolas De Santis, President of think tank Gold Mercury International and founder of the BRAND EU Centre. As a tech entrepreneur and co-founder of opodo.com, Nicolas De Santis, is one of the CEOs of some of the UK’s biggest start-ups that have signed an open letter against EU exit appearing in the FT. De Santis created Captain Euro®, Europe’s Superhero, in the 1990’s to help launch the EURO currency. He recently relaunched Captain Euro® as part of the BRAND EU initiative. captaineuro.eu

On Gold Mercury International: Founded in 1961, Gold Mercury works with companies, governments, organisations and leaders to navigate global complexity and develop the strategic visioning and innovation required to build the sustainable business models, cultures and brands for the future. goldmercury.org

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jokinbEU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.
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CNBC Interviews Nicolas De Santis on Brexit and EU Referendum

Nicolas De Santis was interviewed by presenter Angela Antetomaso of CNBC Italy to discuss the impact of Brexit on the world, and the present situation in the UK with regards to the EU referendum.

De Santis explained that the EU referendum will be a very close race until the very end, as both camps fight for people’s hearts and minds as well as votes.

 

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jokinbCNBC Interviews Nicolas De Santis on Brexit and EU Referendum
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Nicolas De Santis Live On CNBC On Consequences Of Brexit

Gold Mercury President and BRAND EU founder, Nicolas De Santis, was interviewed on CNBC Italy by anchor Angela Antetomaso to discuss the key issues related to the upcoming EU referendum in the UK.

 

BRAND EU is the independent brand marketing champion of the EU, acting as a research and communications centre to promote the EU brand in Europe and the world. On the upcoming UK referendum on the EU, Nicolas De Santis said that via its BRAND EU programmes, Gold Mercury International will do everything possible to change the negative image of the EU in the UK.

The negative repercussions of a BREXIT are global and far reaching. It will destabilise economies, international security. BREXIT benefits no one except our enemies. So far we have been successful with BRAND EU in creating a communications base to build a campaign from. Brexit is a possibility as the issue will be put to the vote of the public. One of the biggest issues is that in the UK we have a brutally Eurosceptic media which will stop at nothing to sell papers and influence people in a negative way towards Europe. Hopefully the British public will be able to make their own mind up, do their own research, otherwise, we could be sleepwalking out of the EU and into oblivion. We will do the impossible to avoid it”.

De Santis had previously forecasted in the same CNBC programme in June 2015 on the impossibility of a Grexit saying:

Greece has been lent €240 billion so far and is in a technical bankruptcy, or let’s call it a ‘controlled bankruptcy’. Its lenders need to keep flowing funds into Greece while giving it more time to get its house in order and agree a payment schedule that allows the country manage its internal politics and funding needs. The world does not want a Grexit and neither do the majority of the Greeks”.

To watch the recording of the live interview click here.

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Chon KempNicolas De Santis Live On CNBC On Consequences Of Brexit
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