Spanish National Television (RTVE) reports on BRAND EU’s work to fight Brexit and build brand Europe.

Nicolas De Santis, Founder of BRAND EU and President of Gold Mercury International was interviewed by Angela Rodicio, leading reporter of the Informe Semanal programme, on BRAND EU’s mission to build BRAND EUROPE and its work as part of the PRO EU campaign groups working to fight a potential Brexit in the UK.

For BRAND EU segment skip video to minute 7.30″

Informe Semanal is the top Spanish news magazine and the second longest runtime programme in Spanish national television with 43 years on air. Informe Semanal is referred to as the leading investigative news programme in Europe and Televisión Española’s most awarded programme.

The BRAND EU Centre, at Gold Mercury International, is the independent champion of the EU brand and works to build a strong brand of a United Europe. Its mission is to re-invent the EU brand, while clarifying its future ROLE in Europe and the world. Nicolas De Santis presented his views and analysis of the situation, including the potential future scenarios of Europe in the event of a Brexit. BRAND EU is also part of the Pro-EU referendum campaign groups working to avoid Britain’s exit from the EU, which includes The European Movement and Britain Stronger IN Europe. Informe Semanal covers BRAND EU’s work to address a ‘distant and weak’ brand of the EU and its efforts to create a future EU brand vision that citizens can understand and identify with.

In the last months, BRAND EU has worked very hard to improve the perception of the EU in the UK and the EU Referendum has clearly shown the critical weaknesses of the EU brand and its unclear image. BRAND EU identified this issue years ago, as a key obstacle to achieving the full support of Europe’s citizens and to the development of Europe as a whole. This recent EU referendum in the UK has shown how distant the EU is from its citizens, it can be only understood by academics or experts. It is critical that we make it simpler to understand and create a glue; an ‘esprit de corps’ that binds people closer together”.

Said Nicolas De Santis, Founder of BRAND EU and President of Gold Mercury International.

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Aida SanchezSpanish National Television (RTVE) reports on BRAND EU’s work to fight Brexit and build brand Europe.
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Brand EU Centre Launch Attracts World Media Attention: CNN, CNBC, Al Jazeera and RT Coverage

Gold Mercury have recently launched the BRAND EU™ Centre: a pro-EU, independent initiative designed to reposition the European Union’s poorly communicated “brand image” and clarify its future vision. It will also deliver critical analysis and insights on the current state of the EU’s identity, and provide solutions for increased citizen involvement and improved EU governance.

The launch of the European Union Brand Centre is already attracting world media attention. As part of the media campaign leading up the full launch of the center, Gold Mercury President and Brand EU Centre Founder Nicolas De Santis has been appearing on live television interviews to discuss the European Union’s branding problem, and why it so desperately needs a dedicated centre to manage its brand.

De Santis was interviewed by Richard Quest of CNN on “Quest Means Business,” concerning the current identity and branding crisis which the European Union is suffering. During the interview, they discussed the “shambolic” situation with regards to how the EU connects with its citizens, and how the EU has safeguarded peace in Europe for 50 years now.

De Santis was also interviewed by leading anchors Ross Westgate and Louisa Bojesen on CNBC. During the interview, De Santis talked about the branding problem of Europe and why focussing on helping citizens connect with the European brand is so important for the future of the EU and of European peace and stability. Over the course of the discussion it was noted how the typical discourse surrounding the EU tends to focus on the negatives (and/or how the negatives are avoided and mitigated by the EU in the pro-European forum), rather than the actual positives the EU brings to its citizens, such as its current moves to abolish roaming charges across the EU.

To learn more about the media interviews, watch the CNN and CNBC Videos above. To learn more about the Brand EU Center, please visit the following link.

Gold Mercury’s President also spoke on Al Jazeera and RT. On Al Jazeera he talked about the outcome of the European elections and how it is a reflection on the recent Eurosceptic discourse, and the growing need to solidify a strong brand and identity to help keep Europe together.

RT (Russian Television) conducted an interview at Gold Mercury and BRAND EU Headquarters in Mayfair London, where Polly Boiko, RT Correspondent, looked into BRAND EU’s recent poster campaigns, and their potential impact on driving home both humorous and serious/emotional messages about the EU to citizens.

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