LA SER Radio interviews Nicolas De Santis about LOS40 Radio Project and Brexit

Nicolas De Santis was interviewed by star presenter Javier Del Pino in the ‘A Vivir’ programme, which draws a record audience on weekends.

Del Pino and De Santis discussed the new vision and transformation of LOS40 into a digital entertainment company. The interview also covered Nicolas De Santis’s work on the BRAND EU Centre to re-invent the brand of the EU and his efforts to avoid Brexit in the UK.


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Spanish Financial Newspaper Cinco Dias features Nicolas De Santis

The President of Gold Mercury International, Nicolas De Santis, was featured in the leading Spanish financial newspaper, Cinco Dias.

The article discusses his work on the new LOS40 project, which will transform the international music radio station brand into a digital and entertainment powerhouse. The interview also covers Nicolas De Santis’s work on the BRAND EU Centre and his efforts to avoid Brexit in the UK.

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Gold Mercury develops new brand vision for FERROGLOBE, merger of silicon metal giants.

Gold Mercury International has developed the new global brand vision for the recent merger of Grupo FerroAtlantica, a world leading producer of silicon metal, silicon alloys and ferroalloys and Globe Specialty Metals (Nasdaq: GSM), one of the largest global silicon metal and silicon-based alloy producers.

Rebranded Ferroglobe by Gold Mercury, this merger will create the leading international silicon and specialty metals producer with an enterprise value of $3.1bn and annual revenues of $2.3bn. The new Ferroglobe brand vision is about ADVANCING MATERIALS INNOVATION. Ferroglobe is strategically positioned to benefit from fast-growing demand for solar, automotive, construction, energy and consumer products (silicones).The new company will be a world leading producer of silicon metal, silicon alloys and ferroalloys.

Nicolas De Santis, President of Gold Mercury International said:

Silicone compounds are the main raw material for a large and growing number of industrial and consumer products, including silicone rubber parts, urethane foam, sealants, adhesives, lubricants, food additives, coatings, polishes and cosmetics. This merger represents a combination of two great companies in a very strategic part of the industry and the economy, which serves critical sectors such as automotive, construction, solar energy and consumer products. We are proud to work on such an important project with such global scale and potential”.

The new company will employ approximately 4,700 people globally and has operations in USA, Latin America, Europe, China and Africa. The merger comes after increasing demand for silicon in solar power panels, a market growing at about 30 per cent annually. Gold Mercury International won the project against other international consultancies due to its expertise in developing strategic vision projects for mergers and acquisitions.

We chose Gold Mercury International due to their expertise in working with industrial companies and mergers. Their strategic input has been invaluable for the repositioning of the merged entity”,

said Alan Kestenbaum, Globe’s Executive Chairman.

This is a merger of two of the specialty metals industry’s most respected companies to create a truly diversified global player, combining both organizations’ deep expertise in driving innovation and maximizing growth opportunities”.

said Javier Lopez Madrid, Vice-Chairman of FerroAtlántica and CEO of Grupo Villar Mir.

We are pleased as FerroAtlántica’s shareholder to have reached this agreement to partner with Globe. This combination is the next natural step for both FerroAtlántica and Globe to continue delivering solid growth and value for shareholders”.

said Juan Miguel Villar Mir, Chairman of Grupo Villar Mir.

Globe’s combination with FerroAtlántica creates a premier global player in the fast-growing silicon metal industry and combines two best-in-class companies. This deal gives Globe shareholders a company with greater international reach, a broader production base and opportunities for further cost reductions on an already low-cost platform”,

said Alan Kestenbaum, Globe’s Executive Chairman.


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Brand EU Project: Build a Shared EU Brand Identity to Secure a Common European Future

Gold Mercury International is conducting new research on the future of the European Union’s brand and on issues relating to the concept of EU citizen identity formation.

The main aims of the BRAND EU project are: a. to deliver critical insights on the current state of the European Union’s governance and political structures and b. to address the lack of a common European Identity and strong EU Brand.

“Gold Mercury has identified the lack of a clear EU Brand and EU identity as a key problem to achieving the full support of its citizens and for the development of Europe as a whole. One of the key brand problems for citizens to understand Europe and participate actively, is the complexity of the current political structure of the EU. It can be only understood by academics or experts,”

says Nicolas De Santis, President of Gold Mercury International.

Gold Mercury aims to challenge the current complexity which is associated with the BRAND EU. Both studies will also include interviews with leading national and international political authorities, representatives of the EU, civil society members, academics and other key actors in the EU and within international affairs.

Understanding the Institutional Structure of the EU

The report on the EU’s institutional structure, entitled ‘The Current State of European Union’s Governance & The Need for Greater Political Integration’ will provide an in-depth analysis of the current levels of political organisation in Europe (i.e. national, European, regional, municipal) and will investigate different conceptualisations of the EU’s structure (i.e. federalism, con-federalism, multi-level governance). The report will also provide policy recommendations based on existing research, responding to main areas of criticism including the democratic deficit and the lack of a common European demos.

At the moment, the EU has 27 member countries and 5 have already been given candidate status. However, there are enormous differences in the political organisation of the member states. The interplay between transnational, national, regional or urban levels of political organisation is no longer efficient for the competitiveness and future of Europe.

In order to challenge the current instability in the European context and its global effects, it is critical to analyse the diversity of the political organisation and levels within the EU. This will provide a clear understanding about the different levels of governance in a country and about the changing notions of national sovereignty, a concept which is of the utmost importance in order to understand the current debates about the EU.

The Critical Role of a European Identity & Demos

At the same time, a collective EU identity is missing and citizens often feel disempowered to participate in EU affairs. As the British Prime Minister, Mr. David Cameron argued in his recent EU speech, “disillusionment” with the EU was “at an all-time high”. Mr. Cameron also added that “There is a gap between the EU and its citizens which has grown dramatically in recent years. And which represents a lack of democratic accountability and consent that is – yes – felt particularly acutely in Britain”.

However, sharing a common European identity or common ‘esprit de corps’ is critical in order to develop a shared sense of the Brand EU and to promote civic engagement. Developing a shared EU identity would not in any sense presuppose to eliminate national identities but rather to complement them and enrich them. Working towards this direction, Gold Mercury’s report on the lack of a common European identity will investigate the role of identity formation in European citizenship and will provide innovative ways of addressing the core issues relating to the lack of a shared Brand EU identity.

Developing a new Vision for the EU

Gold Mercury International argues that the European Union is a critical institution in global governance which is at a critical point in its evolution. It needs to clarify its purpose, role and future vision to its citizens and the international community in order to progress as a future bastion of stability. The recent economic crisis has manifested the instabilities of the current political system in nation states and the EU, including the lack of unified decision-making, underlining the need for critical discussions about the future levels of political, fiscal and economic integration.

However, policy research and reporting on EU affairs has increasingly become too narrow, focusing only on the negatives perceptions associated with EU membership. The British Prime Minister’s EU speech and his plan for an ‘in/out’ referendum illustrate that Euro-Skepticism and the practices of questioning the EU are a growing force in the UK. As Mr. Cameron mentioned, “We insistently ask: how, why, to what end? But all this doesn’t make us somehow un-European.”

At the same time, U.S. President Barack Obama underlined to the British Prime Minister David Cameron, that the United States “Values a strong UK in a strong European Union”, reminding us that other nations value the unity that the EU brings and want the EU to stay united and prosper with Britain at the heart of it. But a united and prosperous Europe needs a common vision.

The Gold Mercury Brand EU project aims to challenge the frequently unbalanced debates on EU and provide a solid platform to build a framework for a common EU vision which can be shared amongst all EU citizens.

“The Brand EU project aims to re-shape the current debates on the role and future of the European Union and its citizens by analysing and comparing different international political and supranational structures. The EU at the moment is a hybrid with both federal and con-federal elements. It is an imperative that we build Europe around simple concepts and a common vision of why we are all united as peoples in order to build a shared identity,”

says Nicolas De Santis, President of Gold Mercury International.

The need to clarify the vision of the EU was also raised by the Independent Reflection Group on the Future of Europe, set up by the European Council. The group’s purpose was to identify, analyse and propose solutions to the challenges that the EU will be facing at the horizon 2030. Their report underlined that:

“The EU needs to communicate a common vision of how Europe can secure its future. The choice we face is therefore clear: build on the strengths of the EU and use its collective weight to become an assertive and relevant player in the world, or cultivate fragmentation and contemplate the possibility of absolute decline in a world where rules are defined by those who matter.”


For more information on Gold Mercury International and this story contact Kate Delaney Send Mail

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