Gold Mercury develops new brand vision for FERROGLOBE, merger of silicon metal giants.

Gold Mercury International has developed the new global brand vision for the recent merger of Grupo FerroAtlantica, a world leading producer of silicon metal, silicon alloys and ferroalloys and Globe Specialty Metals (Nasdaq: GSM), one of the largest global silicon metal and silicon-based alloy producers.

Rebranded Ferroglobe by Gold Mercury, this merger will create the leading international silicon and specialty metals producer with an enterprise value of $3.1bn and annual revenues of $2.3bn. The new Ferroglobe brand vision is about ADVANCING MATERIALS INNOVATION. Ferroglobe is strategically positioned to benefit from fast-growing demand for solar, automotive, construction, energy and consumer products (silicones).The new company will be a world leading producer of silicon metal, silicon alloys and ferroalloys.

Nicolas De Santis, President of Gold Mercury International said:

Silicone compounds are the main raw material for a large and growing number of industrial and consumer products, including silicone rubber parts, urethane foam, sealants, adhesives, lubricants, food additives, coatings, polishes and cosmetics. This merger represents a combination of two great companies in a very strategic part of the industry and the economy, which serves critical sectors such as automotive, construction, solar energy and consumer products. We are proud to work on such an important project with such global scale and potential”.

The new company will employ approximately 4,700 people globally and has operations in USA, Latin America, Europe, China and Africa. The merger comes after increasing demand for silicon in solar power panels, a market growing at about 30 per cent annually. Gold Mercury International won the project against other international consultancies due to its expertise in developing strategic vision projects for mergers and acquisitions.

We chose Gold Mercury International due to their expertise in working with industrial companies and mergers. Their strategic input has been invaluable for the repositioning of the merged entity”,

said Alan Kestenbaum, Globe’s Executive Chairman.

This is a merger of two of the specialty metals industry’s most respected companies to create a truly diversified global player, combining both organizations’ deep expertise in driving innovation and maximizing growth opportunities”.

said Javier Lopez Madrid, Vice-Chairman of FerroAtlántica and CEO of Grupo Villar Mir.

We are pleased as FerroAtlántica’s shareholder to have reached this agreement to partner with Globe. This combination is the next natural step for both FerroAtlántica and Globe to continue delivering solid growth and value for shareholders”.

said Juan Miguel Villar Mir, Chairman of Grupo Villar Mir.

Globe’s combination with FerroAtlántica creates a premier global player in the fast-growing silicon metal industry and combines two best-in-class companies. This deal gives Globe shareholders a company with greater international reach, a broader production base and opportunities for further cost reductions on an already low-cost platform”,

said Alan Kestenbaum, Globe’s Executive Chairman.


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