• Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014

Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014

As part of Gold Mercury's global governance research agenda for 2014 on strategic visioning and business model innovation, we have started new research projects to uncover the next paradigms in the areas of: THE FUTURE OF FINANCIAL SERVICES, THE FUTURE OF MEDIA CONSUMPTION AND CONTENT, THE FUTURE OF ENERGY, SUSTAINABLE CITIES OF THE FUTURE,  THE FUTURE OF THE OCEANS, REDEFINING THE PURPOSE OF GROWTH IN VIEW OF SUSTAINABILITY, and a project on the UNITED NATIONS concept of RESPONSIBILITY TO PROTECT. 

If you wish to contribute to any of these projects as a sponsor, researcher, contributor or partner organisation, please send an email to Chon Kemp – Corporate Affairs Manager: chon.kemp@goldmercury.org. Below is more detail on these strategic visioning projects:

Project Title: MANAGERS OF DREAMS – The Future of Financial Services & Money

Description: The financial services industry constitutes an important service to economies but recently has been the cause of much woe and misfortune. A new 2014 study on the ‘Millennials’ generation showed that the financial services industry is prime for disruption: A third of ‘Millennials’ believed they’ll be able to live a bank-free existence in the future, banks were among their top hated brands and viewed these financial institutions as irrelevant. A technological revolution coupled with the loss of trust and the demands of a new generation are set to transform the players and tools available to this industry. This report will explore the current trends and new players affecting its transformation, and will examine the future trends, features, and business models of the financial services sector.

Project Title: The Future of Content, Media, Entertainment & Knowledge

Description: In the modern world, there is more content than available time to consume it. With the advent of the content explosion, this issue poses diverse social and economic problems. As content and information have grown ever more abundant and universally accessible, attention limits our ability to consume them. This paper looks at the way in which technological and paradigmatic advances in information and content are affecting how we give and compete for attention, and how information and knowledge must be organised, produced, marketed and consumed in the future.

Project Title: ENERGROWTH – The Future of Global Energy

Description: Around ¾ of our oil fuel is used in transportation, and around ¾ of our electricity powers buildings. The remainder of both runs factories. So radical improvements in transportation, buildings, and factories in a variety of areas can help to reduce our reliance on oil and gas. We can eliminate our addiction to oil and coal by 2050 and use one-third less natural gas while switching to efficient use and renewable supply. This requires proliferation of hefty technological change – but also requires some pretty significant and deep paradigm shifts in the way that society conceptualises and frames issues around energy and power; socially, economically, and politically. In order to reinvent the industry, we must reinvent our thinking too. This report will cover the technologies and paradigms needed to facilitate a shift towards far more efficient energy usage (not solely production, but consumption also) in 2050.

Project Title: HUMANOPOLIS – Sustainable Humans = Sustainable Cities

Description: With the global population set to reach around 9 billion by 2040, the question of how to ensure decent quality of living for this vast number of people, without jeopardizing the capabilities for future generations becomes paramount. What are some of the emerging trends and technologies in modern cities which can be used to help promote a sustainable future for humans? This report examines key urban sustainability issues, and presents future business models and innovations which will help combat them in the future. Re-inventing cities will also mean re-inventing how humans consume, learn, work and live.

Project Title: TO CARE OR NOT TO CARE – The Future of Responsibility to Protect (R2P)

Description: R2P is a United Nations initiative established in 2005. It is an emerging ideal which exerts that sovereignty is not a right, but rather entails responsibilities for states to provide protection and security for their populations. This report will analyse the current state of R2P and its history, failures and successes, and also identify the barriers and issues currently hindering R2P initiatives, as well as explore key recommendations required in order to advance this critical humanitarian concept.

Project Title: Re-inventing Growth: How to merge growth and sustainability to create a better future

Description: Modern economic and business thought is about growth almost at any cost. With sustainability quickly becoming a serious obstacle to the future of mankind, growth as a strategic concept has to be redefined and re-invented. This report aims to redefine the concept of growth by merging it with sustainability. The short term, unsustainable solutions employed by businesses everywhere, are quickly becoming problematic in this increasingly unstable and complex world – understanding how to merge business model innovation and sustainability should be at the core of future business strategy.

Project Title: 70% WATER: PLANET OCEAN – Redefining how we Perceive our Oceans, our World and Ourselves

Description: Our lives and economies depend on a healthy ocean. When we saw our planet from space for the first time, we did not call it the “brown planet,” or the “green planet.” Earth’s place in our solar system is as the “blue planet,” with 70% of its surface being covered by water. The Oceans form the majority of our planet, yet are often not widely considered to be a major element of sustainability in the overall public eye. Understanding the issues and future challenges facing the future governance of our oceans is paramount to sustainable development. This report will explain why the oceans are critical to our future and what can be done to advance governance of these crucial human resource.

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Nicolas De Santis Featured In UK’s Leading Investment Publication – Shares Magazine

 Read or download the article here.

Nicolas De Santis, the President of Gold Mercury International, has written a strategy piece for the “Mr Market ” segment of Shares Magazine. In his piece, Nicolas De Santis; who advises governments and corporations on long-term strategic visioning, business model innovation and sustainable strategies, wrote about the necessity for long term strategic vision in policy making and business and the need to think about the future in a systematic way. The article shows the true meaning of “lacking vision,” and the importance of visionary leadership to anticipate future change, and includes clear examples of companies that were industry leaders, but then lost their ability to envision the future.

Shares Magazine is the leading weekly publication for the private investors that require regularly updated intelligence on Stocks, Commodities, Bonds, Funds, Forex, CFDs, ETFs, and much more. Since 1999 Shares has remained the private investor’s most trusted provider of financial education, news & information; written by a broad range of highly respected journalists and grass-root industry experts.

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  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union

Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union

Sveriges Television (SVT), the Swedish public national television channel, has aired its latest main cultural programme called “Kobra,” which features an interview with Nicolas De Santis, Gold Mercury President.

The interview covers Nicolas De Santis’s creation of the European Superhero, Captain Euro, for the launch of the EURO currency in 2002, and discusses the future of the European Union brand.

Watch the trailer for Kobra’s Captain Euro segment!

“Captain Euro started as a social research experiment to test the feelings, emotions and perceptions of the EU in Europeans and the world. When we launched it, the reaction was fantastic, because people either loved Captain Euro, or they hated Captain Euro. This is what we wanted – we wanted people to finally emotionally react to Europe.”

Nicolas De Santis, President of Gold Mercury International, speaking about the public response to Captain Euro.

Nicolas De Santis is an expert in European Union identity issues and branding and has advised the European Parliament and the European Commission on this subject, as well as on the launch of the Euro currency. Nicolas De Santis created Captain Euro in the 1990s to promote Europe and the launch of the Euro to its citizens and the world. The programme examines some of the reasons for Captain Euro’s creation, and why he has proven so enduring and divisive.

Breaking up Europe? Scottish Independence and UK’s EU referendum
In a globalised world of superpowers, where the nation state is becoming less relevant, and international cooperation more critical, Scotland’s First Minister Alex Salmond yesterday unveiled a white paper on Scottish independence. The paper did not truly answer fundamental questions for an independent Scotland’s future, such as its currency (how it can keep the pound sterling), or how it will deal with needing to reapply to join the EU after separating from the UK, when the UK can veto its membership, and when it does not meet the criteria for membership as an independent state.

With similar separatist movements happening in Europe, the plan for how an independent Scotland can be competitive and relevant in a globalised world economy was not clear. Similarly, the UK has proposed a referendum, questioning its own future in the EU. The referendum raises similar questions about the UK’s future political and economic role, if it were to be outside of the EU. Recently the White House, in an official statement, made it clear that the UK being at the heart of Europe is in the interest of the world. Large corporations investing in the UK also stated that if it were to leave the Union, they would have to reconsider their investments.

“The European Union has a serious identity problem. Instead of going forward, we seem to be going back towards the fragmentation and nationalism of the past, wasting the efforts of entire generations of Europeans. Our energies should not be directed towards repeating our unfortunate past, but rather towards building the future of a solid, competitive Europe which can function in the new world economy. We at Gold Mercury aim to help develop a clear vision for the future of the EU, and make it easy to understand for the people who will participate in, and shape its future”.

Nicolas De Santis on the current European situation.

The BRAND EU Center for European Identity

As the EU identity crisis continues, Gold Mercury will be launching the BRAND EU Center, which will cover issues relating to the concept of EU citizen identity formation. The main aims of the BRAND EU Center are to deliver critical insights on the current state of the European Union’s governance and political structure, as well as address the lack of a common European identity and a strong EU brand. Characters such as Captain Euro, are the first tentative steps towards trying to find a suitable common ground to forge a European brand. Gold Mercury’s BRAND EU Center aims to challenge the current complexity, which is associated with the European Union, so that citizens can start to feel closer to Europe.

“Gold Mercury has identified the lack of a clear EU brand and EU identity as a key barrier to achieving the full support of its citizens and for the development of Europe as a whole. One of the key brand problems for citizens in understanding Europe and participating actively, is the complexity of the current political structure of the EU. Still today, it can be only understood by academics or experts,” 

Nicolas De Santis, President of Gold Mercury International, explaining the need for an EU Identity Initiative, the BRAND EU Center.

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Swedish Television Interviews Nicolas De Santis on European Branding

Sveriges Television (SVT), the Swedish public service television company with the widest range of programming of all TV companies in Sweden, has interviewed Nicolas De Santis, Gold Mercury President, at the London offices of the European Union.

Nicolas De Santis is an expert in European Union identity issues and branding and has advised the European Parliament and the European Commission on this subject, as well as on the launch of the Euro currency. He also created the cartoon character Captain Euro – Europe’s superhero in the 1990’s to promote Europe and the launch of the Euro to its citizens and the world. SVT will be dedicating a programme to Captain Euro.

“Captain Euro started as a social research experiment to test the feelings, emotions and perceptions of the EU in Europeans and the world. When we launched it, the world was caught off guard with the launch of a European superhero that represented a united Europe. It became an instant media success story that continues to this day,”

said Nicolas De Santis, President of Gold Mercury International.

As the EU identity crisis continues, Gold Mercury will be launching a new programme called BRAND EU about the future of the European Union’s brand, covering issues relating to the concept of EU citizen identity formation. The main aims of the BRAND EU project are to deliver critical insights on the current state of the European Union’s governance and political structure, as well as address the lack of a common European identity and a strong EU brand. Gold Mercury aims to challenge the current complexity, which is associated with the BRAND EU, so that citizens can start to feel closer to Europe.

“Gold Mercury has identified the lack of a clear EU brand and EU identity as a key barrier to achieving the full support of its citizens and for the development of Europe as a whole. One of the key brand problems for citizens in understanding Europe and participating actively, is the complexity of the current political structure of the EU. Still today, it can be only understood by academics or experts,”

said Nicolas De Santis, President of Gold Mercury International.

The Swedish Television interview was conducted by Veronica Lilja reporting for Cobra, SVT’s main cultural programme. The prime-time interview will be broadcast across Sweden, in English with Swedish sub-titles in November 2013.

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