Phoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO

Nicolas De Santis, President of Gold Mercury International, was interviewed by the largest Chinese independent international broadcaster, Phoenix TV, on Brexit, the upcoming NATO Warsaw Summit and the State of World Affairs.

Brexit causes great concern in China due to the large Chinese investments in UK and Europe. China is the EU’s second trading partner with over 1 billion dollars of daily trade.

On the upcoming NATO Summit, De Santis explained that it has a full agenda. Top priorities for the NATO Warsaw Summit potentially include: the migrant crisis; the Ukraine crisis; future NATO troop deployment in Poland and the Baltics; negotiations with new potential NATO allies (Georgia, Serbia, Ukraine); future NATO (and U.S.) presence in Afghanistan; Islamic State strategy; Libya and the Mediterranean; Cyber warfare and a potential NATO naval fleet in the Black Sea.

NATO Chiefs past and present have supported that NATO prefers the UK to remain in the EU. The European Union is considered a bastion of stability in this very unstable world and now is not the time to create political and economic instability within European countries. If article 50 of the EU Treaties is triggered, it will extend that uncertainty in UK and Europe for decades”

Added Nicolas De Santis, President of Gold Mercury International and Founder of BRAND EU.

On Phoenix TV
With 56 news bureaus and production teams located worldwide, Phoenix TV is a multi-channel television broadcaster with presence in China, Europe, North America and Hong Kong. It currently has an audience in excess of 360 million worldwide.Phoenix internet website (www.ifeng.com) is ranked top in broadcasting platforms, ahead of BBC.com and CNN.com.

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Aida SanchezPhoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO
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Nicolas De Santis talks to CNBC Italy on the aftermath of Brexit and what it means for Europe and the world

A sleepless and exhausted Nicolas De Santis, President of Gold Mercury International and founder of BRAND EU, the European Union brand Centre, talks to CNBC Italy in front of the UK Houses of Parliament on the Brexit vote and its potential implications.

On Thursday 23 June, the British people turned out in great numbers to vote for the EU referendum. Brexit won, with 51.9 per cent voting to leave the European Union and 48.1 per cent voting to stay. Nicolas De Santis talked to CNBC Italy the following day to present his views and analyse the UK’s EU referendum campaign, Brexit and the potential future scenarios and immediate repercussions for Europe and the rest of the world.

There is a lot of uncertainty over what the consequences of Britain’s departure from the European Union will be and how Brexit will change the world, but it’s safe to say that the impact of Brexit will spread beyond the United Kingdom’s borders and will affect markets worldwide.

Said Nicolas De Santis, Founder of BRAND EU and President of Gold Mercury International.

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Aida SanchezNicolas De Santis talks to CNBC Italy on the aftermath of Brexit and what it means for Europe and the world
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EU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.

BRAND EU, the independent brand marketing champion of the European Union, presents its latest project and report: “FUTURE OF EUROPE - SCENARIOS 2025”, four scenarios looking into the potential futures of Europe and their impact on UK and the world.

In this report, Nicolas De Santis, President of Gold Mercury International and founder of the BRAND EU Centre, examines how the difference between a ‘Brexit’ or ‘Bremain’ can lead to four very different European scenarios that impact the entire world.

This is a historic vote that can change the future of the entire continent. The scenarios clearly show that Brexit generates long term uncertainty, instability and potentially chaos for the UK, Europe and the world.”

Enrique Baron Crespo – Former President of the European Parliament

The scenarios are based on two key questions:
1) Will people’s identity become more nationalistic or will they see themselves more as global citizens sharing one planet and universal values?
2) In the future, will Europe be more divided or more united?

These two questions address people’s perceptions of self-identity and how they feel about supranational concepts such as ‘global citizenship’ and ‘European identity/citizenship’. The scenarios also explore what happens if Europe becomes more united or divided.

The aim of this report is to illustrate these diverse scenarios and examine what kind of future each one will bring if certain paths and self-identities are chosen. This analysis is intended to be accessible for everyone and shows clearly that the citizens’ support or opposition to the EU will have a dramatic impact on themselves, their community and the future of the world. As such, the UK’s EU referendum is not merely a national referendum, but a global one.

DOWNLOAD THE REPORT

PORTADA-01

 

USING GREEK MYTHOLOGY TO DESCRIBE THE FOUR SCENARIOS
Using ancient Greek mythology as a base, the four scenarios are:
Scenario 1) Icarus’s Fall – Breakdown of Europe
Scenario 2) Ulysses’ Sirens Song -EU: Loss of combined power in the world
Scenario 3) Achilles’ Heel – EU maintains status quo. Rests on its laurels.
Scenario 4) Hercules’ Labours – Team Europe: The EU as a force for good in the world.

SCENARIOS_4

 

The four scenarios described (Icarus’s Fall, Ulysses’ Sirens Song, Achilles’ Heel and Hercules’ Labours) range from the collapse of the European Union and the subsequent global chaos, to the continuation of the European Union project as a force for good in the world.

GRAPHIC

 

At the same time, the four scenarios focus on six crucial themes relating to the EU: EU Citizenship: Rights and Identity, EU Security and Peace, EU Single Market, Euro Currency, EU Enlargement and Neighbourhood, and The EU as a Global Actor.

SCENARIOS_EXAMPLE

 

The document provides a ‘big picture’ approach and a future vision of the true meaning and consequences of people’s vote by objectively showing and raising awareness among the population about the risks and opportunities that our present decisions carry on EU matters.

The four scenarios can and must learn from the lessons of the past, especially from the devastating lessons of WWI and WW2, when Europe was disunited, to reflect a very real scenario of a break-up of Europe and to what it can lead to in an uncertain world. An awareness of the different worlds described in these scenarios offers the opportunity to the people of the UK, Europe and the world to realise how important the EU has been in bringing stability to the continent.

Nicolas De Santis, founder of BRAND EU, said

From our experience developing strategic vision, this is a simple and clear way of envisaging the most likely four future scenarios for the Union to which we all belong. It’s easy to see in which of them you position yourself, and then, to take a sound decision before the EU referendum”.

As such, the scenarios project is also directed towards all of the European citizens across the 28 member-states and beyond that are in need of some guidance on the future of the European Union. In this way, BRAND EU and Gold Mercury International aim to show the great achievements that the EU has delivered so far and give a portrayal of how said achievements could be further advanced, improved, worsened or even totally destroyed, depending on how the UK votes in the EU referendum.

Scenario thinking is a way of approaching the future that is commonly used as a tool for creating long-term strategy; normally used by private and public sector organisations as well as civil society. Scenarios are tools that are used to define potential futures and paths. They create a frame of reference that decisions can be based on, in order to achieve common desired outcomes. A scenario exercise is innovative and important because in the midst of a deep conflict (like deciding to stay in or leave the EU) it can create a narrative that brings people together from across diverse organisations, affiliations and areas of thought, and teach them to think creatively about the common future of their community, country or continent.

 

 

On the BRAND EU Centre: Founded by Gold Mercury International, the Global Vision Strategy Think Tank and Consultancy, the BRAND EU Centre is a London-based pro-EU research and communications centre that works to re-invent the EU’s brand vision and kick-start the new European enlightenment. BRAND EU, is generating a people’s movement for the millions that believe in European unity and want to engage actively to innovate and reinvent Brand Europe. As an independent centre BRAND EU is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties. For more information about our activities and projects, visit our website brandeu.eu.

On Nicolas De Santis: The author of the report is Nicolas De Santis, President of think tank Gold Mercury International and founder of the BRAND EU Centre. As a tech entrepreneur and co-founder of opodo.com, Nicolas De Santis, is one of the CEOs of some of the UK’s biggest start-ups that have signed an open letter against EU exit appearing in the FT. De Santis created Captain Euro®, Europe’s Superhero, in the 1990’s to help launch the EURO currency. He recently relaunched Captain Euro® as part of the BRAND EU initiative. captaineuro.eu

On Gold Mercury International: Founded in 1961, Gold Mercury works with companies, governments, organisations and leaders to navigate global complexity and develop the strategic visioning and innovation required to build the sustainable business models, cultures and brands for the future. goldmercury.org

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jokinbEU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.
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CNBC Interviews Nicolas De Santis on Brexit and EU Referendum

Nicolas De Santis was interviewed by presenter Angela Antetomaso of CNBC Italy to discuss the impact of Brexit on the world, and the present situation in the UK with regards to the EU referendum.

De Santis explained that the EU referendum will be a very close race until the very end, as both camps fight for people’s hearts and minds as well as votes.

 

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jokinbCNBC Interviews Nicolas De Santis on Brexit and EU Referendum
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Gold Mercury President meets with Alex Salmond and Carles Puigdemont

Nicolas De Santis, President of Gold Mercury International, met the former First Minister of Scotland, Mr Alex Salmond, and the President of Catalonia, Mr Carles Puigdemont, at Gold Mercury House in London.

Gold Mercury hosted a radio programme led by the leading Spanish radio channel Cadena SER as part of its work to discuss and debate the future of Europe.

BRITAIN’s exit from the EU could have a knock-on effect prompting the Spanish region of Catalonia to launch its own independence bid. The future of Europe and the EU includes discussing and understanding separatist and independence movements, especially in key nations such as the UK and Spain”

said Nicolas De Santis, founder of BRAND EU (The European Union Brand Centre) and President of Gold Mercury International.

Mr Puigdemont, 53, was elected as President of Catalonia in January 2016, following an agreement between the pro-Catalan independence parties Together for Yes and the CUP.

The upcoming EU referendum in the U.K. will be carefully monitored within the Spanish region of Catalonia, we will monitor any reaction and digest what that could mean for Catalonia’s own separatist ambitions”

said President Puigdemont.

For its part, the EU has said that it should not be taken for granted that an independent Catalonia could even stay in the EU as it does not want to set a precedent for other separatist movements in Europe.

The U.K. referendum on June 23 is just three days before a national election re-run in Spain on June 26 (following an inconclusive election in December last year). Puigdemont believes that the recent political situation in Spain – one of stalemate and indecision with parties refusing to work with each other – would be repeated and that the Catalonia issue would remain unresolved.

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Vice Prime Minister Of The Republic Of Macedonia Visits London

Zoran Stavreski, Vice Prime Minister and Minister of Finance of the Republic of Macedonia met Nicolas De Santis, President of Gold Mercury in London.

Macedonia is emerging as a solid economy in Europe. During the private lunch meeting the Vice PM explained the country’s key macro-economic indicators and the role and future plans of the Republic in the region. The Vice PM also discussed the success of recent reforms and the potential of the Republic as an investment and operational hub.

Viktor Mizo CEO of the Directorate for Technology and Industrial Development of the Republic of Macedonia explained the potential of the new Free trade Zone Authority as a regional centre for business. Listen here:

His Excellency Ambassador of Republic of Macedonia to London, Jovan Donev explained the transformation of the Balkans into a stable region of Europe with great prospects for the future, where the Republic of Macedonia wants to play a key role in its development.

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Winston Churchill’s United States of Europe

Winston Churchill, speech delivered at the University of Zurich, 19 September 1946

Read our press release here, which explains why the speech is so important and how we are remembering Churchill’s legacy on the 50th anniversary of his death.

I wish to speak about the tragedy of Europe, this noble continent, the home of all the great parent races of the Western world, the foundation of Christian faith and ethics, the origin of most of the culture, arts, philosophy and science both of ancient and modern times. If Europe were once united in the sharing of its common inheritance there would be no limit to the happiness, prosperity and glory which its 300 million or 400 million people would enjoy. Yet it is from Europe that has sprung that series of frightful nationalistic quarrels, originated by the Teutonic nations in their rise to power, which we have seen in this 20th century and in our own lifetime wreck the peace and mar the prospects of all mankind.

What is this plight to which Europe has been reduced? Some of the smaller states have indeed made a good recovery, but over wide areas are a vast, quivering mass of tormented, hungry, careworn and bewildered human beings, who wait in the ruins of their cities and homes and scan the dark horizons for the approach of some new form of tyranny or terror. Among the victors there is a Babel of voices, among the vanquished the sullen silence of despair. That is all that Europeans, grouped in so many ancient states and nations, and that is all that the Germanic races have got by tearing each other to pieces and spreading havoc far and wide. Indeed, but for the fact that the great republic across the Atlantic realised that the ruin or enslavement of Europe would involve her own fate as well, and stretched out hands of succour and guidance, the Dark Ages would have returned in all their cruelty and squalor. They may still return.

Yet all the while there is a remedy which, if it were generally and spontaneously adopted by the great majority of people in many lands, would as by a miracle transform the whole scene and would in a few years make all Europe, or the greater part of it, as free and happy as Switzerland is today. What is this sovereign remedy? It is to recreate the European fabric, or as much of it as we can, and to provide it with a structure under which it can dwell in peace, safety and freedom. We must build a kind of United States of Europe. In this way only will hundreds of millions of toilers be able to regain the simple joys and hopes which make life worth living. The process is simple. All that is needed is the resolve of hundreds of millions of men and women to do right instead of wrong and to gain as their reward blessing instead of cursing.

Much work has been done upon this task by the exertions of the Pan-European Union, which owes so much to the famous French patriot and statesman Aristide Briand. There is also that immense body which was brought into being amidst high hopes after the First World War – the League of Nations. The League did not fail because of its principles or conceptions. It failed because those principles were deserted by those states which brought it into being, because the governments of those states feared to face the facts and act while time remained. This disaster must not be repeated. There is, therefore, much knowledge and material with which to build and also bitter, dearly bought experience to spur.

There is no reason why a regional organisation of Europe should in any way conflict with the world organisation of the United Nations. On the contrary, I believe that the larger synthesis can only survive if it is founded upon broad natural groupings. There is already a natural grouping in the Western Hemisphere. We British have our own Commonwealth of Nations. These do not weaken, on the contrary they strengthen, the world organisation. They are in fact its main support. And why should there not be a European group which could give a sense of enlarged patriotism and common citizenship to the distracted peoples of this mighty continent? And why should it not take its rightful place with other great groupings and help to shape the honourable destiny of man? In order that this may be accomplished there must be an act of faith in which the millions of families speaking many languages must consciously take part.

We all know that the two World Wars through which we have passed arose out of the vain passion of Germany to play a dominating part in the world. In this last struggle crimes and massacres have been committed for which there is no parallel since the Mongol invasion of the 13th century, no equal at any time in human history. The guilty must be punished. Germany must be deprived of the power to rearm and make another aggressive war. But when all this has been done, as it will be done, as it is being done, there must be an end to retribution. There must be what Mr Gladstone many years ago called a “blessed act of oblivion”. We must all turn our backs upon the horrors of the past and look to the future. We cannot afford to drag forward across the years to come hatreds and revenges which have sprung from the injuries of the past. If Europe is to be saved from infinite misery, and indeed from final doom, there must be this act of faith in the European family, this act of oblivion against all crimes and follies of the past. Can the peoples of Europe rise to the heights of the soul and of the instinct and spirit of man? If they could, the wrongs and injuries which have been inflicted would have been washed away on all sides by the miseries which have been endured. Is there any need for further floods of agony? Is the only lesson of history to be that mankind is unteachable? Let there be justice, mercy and freedom. The peoples have only to will it and all will achieve their heart’s desire.

I am now going to say something that will astonish you. The first step in the re-creation of the European family must be a partnership between France and Germany. In this way only can France recover the moral and cultural leadership of Europe. There can be no revival of Europe without a spiritually great France and a spiritually great Germany. The structure of the United States of Europe will be such as to make the material strength of a single State less important. Small nations will count as much as large ones and gain their honour by a contribution to the common cause. The ancient States and principalities of Germany, freely joined for mutual convenience in a federal system, might take their individual places among the United States of Europe.

But I must give you warning, time may be short. At present there is a breathing space. The cannons have ceased firing. The fighting has stopped. But the dangers have not stopped. If we are to form a United States of Europe, or whatever name it may take, we must begin now. In these present days we dwell strangely and precariously under the shield, and I even say protection, of the atomic bomb. The atomic bomb is still only in the hands of a nation which, we know, will never use it except in the cause of right and freedom, but it may well be that in a few years this awful agency of destruction will be widespread and that the catastrophe following from its use by several warring nations will not only bring to an end all that we call civilisation but may possibly disintegrate the globe itself.

I now sum up the propositions which are before you. Our constant aim must be to build and fortify the United Nations Organisation. Under and within that world concept we must re-create the European family in a regional structure called, it may be, the United States of Europe, and the first practical step will be to form a Council of Europe. If at first all the States of Europe are not willing or able to join a union we must nevertheless proceed to assemble and combine those who will and who can. The salvation of the common people of every race and every land from war and servitude must be established on solid foundations, and must be created by the readiness of all men and women to die rather than to submit to tyranny. In this urgent work France and Germany must take the lead together. Great Britain, the British Commonwealth of Nations, mighty America – and, I trust, Soviet Russia, for then indeed all would be well – must be the friends and sponsors of the new Europe and must champion its right to live. Therefore I say to you “Let Europe arise!”

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Brand EU Centre Featured in El Pais Newspaper – June 2014

Gold Mercury's newly launched BRAND EU Centre was recently featured in El Pais newspaper, in an article by Walter Oppenheimer.

You can read the El Pais Newspaper article here.

Nicolas De Santis, the President of Gold Mercury International, talked in the paper a little bit about the BRAND EU’s goals and the path being taken to fight back the rising tide of Euroscepticism – particularly in regards to the centre’s recent efforts at mythbusting and fact sharing. One of the centre’s core principles is looking at how the rebranding is not a quick job – the European Presidency has a new logo every six months, and changing the hearts and minds of citizens is not so simple as a quick logo change. The Centre first aims to combat the Eurosceptic myths and distortions about the EU, then clarify and develop the current and future situation of the European identity, and then finally, develop powerful emotional messages that can reach the citizens.

He also discussed the way in which Eurosceptics have played up to citizens’ grievances in a similar way to national politicians; by blaming national problems on Europe while simultaneously claiming its successes as their own. The BRAND EU Centre aims to reshape this wholly negative discourse (even those who defend Europe do so through the lens of avoiding disaster rather than looking at the many positives), and turn around the sense of European negativity.

Image Credit: Image by Javier Micora on Flickr. Some rights reserved

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Brand EU Centre Launch Attracts World Media Attention: CNN, CNBC, Al Jazeera and RT Coverage

Gold Mercury have recently launched the BRAND EU™ Centre: a pro-EU, independent initiative designed to reposition the European Union’s poorly communicated “brand image” and clarify its future vision. It will also deliver critical analysis and insights on the current state of the EU’s identity, and provide solutions for increased citizen involvement and improved EU governance.

The launch of the European Union Brand Centre is already attracting world media attention. As part of the media campaign leading up the full launch of the center, Gold Mercury President and Brand EU Centre Founder Nicolas De Santis has been appearing on live television interviews to discuss the European Union’s branding problem, and why it so desperately needs a dedicated centre to manage its brand.

De Santis was interviewed by Richard Quest of CNN on “Quest Means Business,” concerning the current identity and branding crisis which the European Union is suffering. During the interview, they discussed the “shambolic” situation with regards to how the EU connects with its citizens, and how the EU has safeguarded peace in Europe for 50 years now.

De Santis was also interviewed by leading anchors Ross Westgate and Louisa Bojesen on CNBC. During the interview, De Santis talked about the branding problem of Europe and why focussing on helping citizens connect with the European brand is so important for the future of the EU and of European peace and stability. Over the course of the discussion it was noted how the typical discourse surrounding the EU tends to focus on the negatives (and/or how the negatives are avoided and mitigated by the EU in the pro-European forum), rather than the actual positives the EU brings to its citizens, such as its current moves to abolish roaming charges across the EU.

To learn more about the media interviews, watch the CNN and CNBC Videos above. To learn more about the Brand EU Center, please visit the following link.

Gold Mercury’s President also spoke on Al Jazeera and RT. On Al Jazeera he talked about the outcome of the European elections and how it is a reflection on the recent Eurosceptic discourse, and the growing need to solidify a strong brand and identity to help keep Europe together.

RT (Russian Television) conducted an interview at Gold Mercury and BRAND EU Headquarters in Mayfair London, where Polly Boiko, RT Correspondent, looked into BRAND EU’s recent poster campaigns, and their potential impact on driving home both humorous and serious/emotional messages about the EU to citizens.

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  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union

Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union

Sveriges Television (SVT), the Swedish public national television channel, has aired its latest main cultural programme called “Kobra,” which features an interview with Nicolas De Santis, Gold Mercury President.

The interview covers Nicolas De Santis’s creation of the European Superhero, Captain Euro, for the launch of the EURO currency in 2002, and discusses the future of the European Union brand.

Watch the trailer for Kobra’s Captain Euro segment!

“Captain Euro started as a social research experiment to test the feelings, emotions and perceptions of the EU in Europeans and the world. When we launched it, the reaction was fantastic, because people either loved Captain Euro, or they hated Captain Euro. This is what we wanted – we wanted people to finally emotionally react to Europe.”

Nicolas De Santis, President of Gold Mercury International, speaking about the public response to Captain Euro.

Nicolas De Santis is an expert in European Union identity issues and branding and has advised the European Parliament and the European Commission on this subject, as well as on the launch of the Euro currency. Nicolas De Santis created Captain Euro in the 1990s to promote Europe and the launch of the Euro to its citizens and the world. The programme examines some of the reasons for Captain Euro’s creation, and why he has proven so enduring and divisive.

Breaking up Europe? Scottish Independence and UK’s EU referendum
In a globalised world of superpowers, where the nation state is becoming less relevant, and international cooperation more critical, Scotland’s First Minister Alex Salmond yesterday unveiled a white paper on Scottish independence. The paper did not truly answer fundamental questions for an independent Scotland’s future, such as its currency (how it can keep the pound sterling), or how it will deal with needing to reapply to join the EU after separating from the UK, when the UK can veto its membership, and when it does not meet the criteria for membership as an independent state.

With similar separatist movements happening in Europe, the plan for how an independent Scotland can be competitive and relevant in a globalised world economy was not clear. Similarly, the UK has proposed a referendum, questioning its own future in the EU. The referendum raises similar questions about the UK’s future political and economic role, if it were to be outside of the EU. Recently the White House, in an official statement, made it clear that the UK being at the heart of Europe is in the interest of the world. Large corporations investing in the UK also stated that if it were to leave the Union, they would have to reconsider their investments.

“The European Union has a serious identity problem. Instead of going forward, we seem to be going back towards the fragmentation and nationalism of the past, wasting the efforts of entire generations of Europeans. Our energies should not be directed towards repeating our unfortunate past, but rather towards building the future of a solid, competitive Europe which can function in the new world economy. We at Gold Mercury aim to help develop a clear vision for the future of the EU, and make it easy to understand for the people who will participate in, and shape its future”.

Nicolas De Santis on the current European situation.

The BRAND EU Center for European Identity

As the EU identity crisis continues, Gold Mercury will be launching the BRAND EU Center, which will cover issues relating to the concept of EU citizen identity formation. The main aims of the BRAND EU Center are to deliver critical insights on the current state of the European Union’s governance and political structure, as well as address the lack of a common European identity and a strong EU brand. Characters such as Captain Euro, are the first tentative steps towards trying to find a suitable common ground to forge a European brand. Gold Mercury’s BRAND EU Center aims to challenge the current complexity, which is associated with the European Union, so that citizens can start to feel closer to Europe.

“Gold Mercury has identified the lack of a clear EU brand and EU identity as a key barrier to achieving the full support of its citizens and for the development of Europe as a whole. One of the key brand problems for citizens in understanding Europe and participating actively, is the complexity of the current political structure of the EU. Still today, it can be only understood by academics or experts,” 

Nicolas De Santis, President of Gold Mercury International, explaining the need for an EU Identity Initiative, the BRAND EU Center.

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