GOLD MERCURY joins UK Pro-EU campaign groups asking Theresa May for formal Brexit plan

Gold Mercury International has joined forces, via our initiative BRAND EU, with the main PRO-EU Organisations in the UK, launching a petition requesting the UK Government for a clear plan before initiating Brexit. With millions of peoples’ lives and businesses on hold, the government needs to give a detailed strategy for its negotiations and answer some crucial questions on what Britain’s future holds. The Government has finally agreed to publish its Brexit plan. But two more things are vital. First, the plan must be sufficiently detailed to answer the key concerns people have flagged about Brexit. Second, Parliament and the people must have sufficient time to debate the plan rather than being bounced into approving it at the last minute. The petition requests the government to answer 10 simple questions about leaving the EU.

Our 10 Questions:
+ Will we stay in the single market?
+ Will we continue to pay into the EU budget and follow its rules?
+ Will we stay in customs union?
+ How will EU migration be controlled?
+ When can the first new Free Trade Agreements be expected?
+ Will there be a transitional period after we quit the EU?
+ Will Scotland be given a reason to avoid leaving the UK?
+ Will there be controls at the Irish border?
+ How do we ensure we can fight cross-border problems such as terrorism, crime and global warming?
+ How do we guarantee the NHS, universities, farmers and industry get the talent they need?

For more information: http://www.whatstheplan.uk/

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Maria MateosGOLD MERCURY joins UK Pro-EU campaign groups asking Theresa May for formal Brexit plan
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Phoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO

Nicolas De Santis, President of Gold Mercury International, was interviewed by the largest Chinese independent international broadcaster, Phoenix TV, on Brexit, the upcoming NATO Warsaw Summit and the State of World Affairs.

Brexit causes great concern in China due to the large Chinese investments in UK and Europe. China is the EU’s second trading partner with over 1 billion dollars of daily trade.

On the upcoming NATO Summit, De Santis explained that it has a full agenda. Top priorities for the NATO Warsaw Summit potentially include: the migrant crisis; the Ukraine crisis; future NATO troop deployment in Poland and the Baltics; negotiations with new potential NATO allies (Georgia, Serbia, Ukraine); future NATO (and U.S.) presence in Afghanistan; Islamic State strategy; Libya and the Mediterranean; Cyber warfare and a potential NATO naval fleet in the Black Sea.

NATO Chiefs past and present have supported that NATO prefers the UK to remain in the EU. The European Union is considered a bastion of stability in this very unstable world and now is not the time to create political and economic instability within European countries. If article 50 of the EU Treaties is triggered, it will extend that uncertainty in UK and Europe for decades”

Added Nicolas De Santis, President of Gold Mercury International and Founder of BRAND EU.

On Phoenix TV
With 56 news bureaus and production teams located worldwide, Phoenix TV is a multi-channel television broadcaster with presence in China, Europe, North America and Hong Kong. It currently has an audience in excess of 360 million worldwide.Phoenix internet website (www.ifeng.com) is ranked top in broadcasting platforms, ahead of BBC.com and CNN.com.

phoenix tv

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Aida SanchezPhoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO
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CADENA SER RADIO AND GOLD MERCURY INTERNATIONAL PARTNER TO COVER UK’s EU REFERENDUM LIVE FROM LONDON

Gold Mercury International and Cadena SER Radio (PRISA RADIO), the leading Spanish radio channel, have teamed up to cover, LIVE from London, the EU Referendum from Gold Mercury’s offices on Thursday, 23rd and Friday the 24th of June.

Pepa Bueno, presenter of HOY POR HOY, the No. 1 Radio programme by listeners in Spain, and her team will broadcast the programme LIVE from Gold Mercury’s offices in Mayfair, including interviews with top experts and leading figures. Nicolas De Santis, Gold Mercury President and founder of BRAND EU, the European Union brand Centre, will also present his analysis of the situation. BRAND EU is the independent champion of the EU brand and works to build a strong brand of a United Europe. BRAND EU is part of the Pro-EU referendum campaign groups working to avoid a Brexit, which includes The European Movement and Britain Stronger in Europe. The programme will also cover BRAND EU’s work to address a ‘distant and weak’ brand of the EU and its efforts to create a brand vision that citizens can understand.

The live coverage will follow the main developments on referendum day as well as the morning of the EU referendum results to gather the first reactions from experts.

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jokinbCADENA SER RADIO AND GOLD MERCURY INTERNATIONAL PARTNER TO COVER UK’s EU REFERENDUM LIVE FROM LONDON
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Brexit Scenarios Live Interview with Nicolas De Santis

HOY POR HOY - CADENA SER (Spanish)

Pepa Bueno, presenter of HOY POR HOY, the No. 1 Radio programme by listeners in Spain, interviews Gold Mercury President, Nicolas De Santis, on his new Brexit – Future of Europe Scenarios 2025 Report.

EU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.

BRAND EU, the independent brand marketing champion of the European Union, presents its latest project and report: “FUTURE OF EUROPE – SCENARIOS 2025”, four scenarios looking into the potential futures of Europe and their impact on UK and the world.

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EU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.

BRAND EU, the independent brand marketing champion of the European Union, presents its latest project and report: “FUTURE OF EUROPE - SCENARIOS 2025”, four scenarios looking into the potential futures of Europe and their impact on UK and the world.

In this report, Nicolas De Santis, President of Gold Mercury International and founder of the BRAND EU Centre, examines how the difference between a ‘Brexit’ or ‘Bremain’ can lead to four very different European scenarios that impact the entire world.

This is a historic vote that can change the future of the entire continent. The scenarios clearly show that Brexit generates long term uncertainty, instability and potentially chaos for the UK, Europe and the world.”

Enrique Baron Crespo – Former President of the European Parliament

The scenarios are based on two key questions:
1) Will people’s identity become more nationalistic or will they see themselves more as global citizens sharing one planet and universal values?
2) In the future, will Europe be more divided or more united?

These two questions address people’s perceptions of self-identity and how they feel about supranational concepts such as ‘global citizenship’ and ‘European identity/citizenship’. The scenarios also explore what happens if Europe becomes more united or divided.

The aim of this report is to illustrate these diverse scenarios and examine what kind of future each one will bring if certain paths and self-identities are chosen. This analysis is intended to be accessible for everyone and shows clearly that the citizens’ support or opposition to the EU will have a dramatic impact on themselves, their community and the future of the world. As such, the UK’s EU referendum is not merely a national referendum, but a global one.

DOWNLOAD THE REPORT

PORTADA-01

 

USING GREEK MYTHOLOGY TO DESCRIBE THE FOUR SCENARIOS
Using ancient Greek mythology as a base, the four scenarios are:
Scenario 1) Icarus’s Fall – Breakdown of Europe
Scenario 2) Ulysses’ Sirens Song -EU: Loss of combined power in the world
Scenario 3) Achilles’ Heel – EU maintains status quo. Rests on its laurels.
Scenario 4) Hercules’ Labours – Team Europe: The EU as a force for good in the world.

SCENARIOS_4

 

The four scenarios described (Icarus’s Fall, Ulysses’ Sirens Song, Achilles’ Heel and Hercules’ Labours) range from the collapse of the European Union and the subsequent global chaos, to the continuation of the European Union project as a force for good in the world.

GRAPHIC

 

At the same time, the four scenarios focus on six crucial themes relating to the EU: EU Citizenship: Rights and Identity, EU Security and Peace, EU Single Market, Euro Currency, EU Enlargement and Neighbourhood, and The EU as a Global Actor.

SCENARIOS_EXAMPLE

 

The document provides a ‘big picture’ approach and a future vision of the true meaning and consequences of people’s vote by objectively showing and raising awareness among the population about the risks and opportunities that our present decisions carry on EU matters.

The four scenarios can and must learn from the lessons of the past, especially from the devastating lessons of WWI and WW2, when Europe was disunited, to reflect a very real scenario of a break-up of Europe and to what it can lead to in an uncertain world. An awareness of the different worlds described in these scenarios offers the opportunity to the people of the UK, Europe and the world to realise how important the EU has been in bringing stability to the continent.

Nicolas De Santis, founder of BRAND EU, said

From our experience developing strategic vision, this is a simple and clear way of envisaging the most likely four future scenarios for the Union to which we all belong. It’s easy to see in which of them you position yourself, and then, to take a sound decision before the EU referendum”.

As such, the scenarios project is also directed towards all of the European citizens across the 28 member-states and beyond that are in need of some guidance on the future of the European Union. In this way, BRAND EU and Gold Mercury International aim to show the great achievements that the EU has delivered so far and give a portrayal of how said achievements could be further advanced, improved, worsened or even totally destroyed, depending on how the UK votes in the EU referendum.

Scenario thinking is a way of approaching the future that is commonly used as a tool for creating long-term strategy; normally used by private and public sector organisations as well as civil society. Scenarios are tools that are used to define potential futures and paths. They create a frame of reference that decisions can be based on, in order to achieve common desired outcomes. A scenario exercise is innovative and important because in the midst of a deep conflict (like deciding to stay in or leave the EU) it can create a narrative that brings people together from across diverse organisations, affiliations and areas of thought, and teach them to think creatively about the common future of their community, country or continent.

 

 

On the BRAND EU Centre: Founded by Gold Mercury International, the Global Vision Strategy Think Tank and Consultancy, the BRAND EU Centre is a London-based pro-EU research and communications centre that works to re-invent the EU’s brand vision and kick-start the new European enlightenment. BRAND EU, is generating a people’s movement for the millions that believe in European unity and want to engage actively to innovate and reinvent Brand Europe. As an independent centre BRAND EU is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties. For more information about our activities and projects, visit our website brandeu.eu.

On Nicolas De Santis: The author of the report is Nicolas De Santis, President of think tank Gold Mercury International and founder of the BRAND EU Centre. As a tech entrepreneur and co-founder of opodo.com, Nicolas De Santis, is one of the CEOs of some of the UK’s biggest start-ups that have signed an open letter against EU exit appearing in the FT. De Santis created Captain Euro®, Europe’s Superhero, in the 1990’s to help launch the EURO currency. He recently relaunched Captain Euro® as part of the BRAND EU initiative. captaineuro.eu

On Gold Mercury International: Founded in 1961, Gold Mercury works with companies, governments, organisations and leaders to navigate global complexity and develop the strategic visioning and innovation required to build the sustainable business models, cultures and brands for the future. goldmercury.org

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jokinbEU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.
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CNBC Interviews Nicolas De Santis on Brexit and EU Referendum

Nicolas De Santis was interviewed by presenter Angela Antetomaso of CNBC Italy to discuss the impact of Brexit on the world, and the present situation in the UK with regards to the EU referendum.

De Santis explained that the EU referendum will be a very close race until the very end, as both camps fight for people’s hearts and minds as well as votes.

 

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jokinbCNBC Interviews Nicolas De Santis on Brexit and EU Referendum
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Gold Mercury President meets with Alex Salmond and Carles Puigdemont

Nicolas De Santis, President of Gold Mercury International, met the former First Minister of Scotland, Mr Alex Salmond, and the President of Catalonia, Mr Carles Puigdemont, at Gold Mercury House in London.

Gold Mercury hosted a radio programme led by the leading Spanish radio channel Cadena SER as part of its work to discuss and debate the future of Europe.

BRITAIN’s exit from the EU could have a knock-on effect prompting the Spanish region of Catalonia to launch its own independence bid. The future of Europe and the EU includes discussing and understanding separatist and independence movements, especially in key nations such as the UK and Spain”

said Nicolas De Santis, founder of BRAND EU (The European Union Brand Centre) and President of Gold Mercury International.

Mr Puigdemont, 53, was elected as President of Catalonia in January 2016, following an agreement between the pro-Catalan independence parties Together for Yes and the CUP.

The upcoming EU referendum in the U.K. will be carefully monitored within the Spanish region of Catalonia, we will monitor any reaction and digest what that could mean for Catalonia’s own separatist ambitions”

said President Puigdemont.

For its part, the EU has said that it should not be taken for granted that an independent Catalonia could even stay in the EU as it does not want to set a precedent for other separatist movements in Europe.

The U.K. referendum on June 23 is just three days before a national election re-run in Spain on June 26 (following an inconclusive election in December last year). Puigdemont believes that the recent political situation in Spain – one of stalemate and indecision with parties refusing to work with each other – would be repeated and that the Catalonia issue would remain unresolved.

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jokinbGold Mercury President meets with Alex Salmond and Carles Puigdemont
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Nicolas De Santis Live On CNBC On Consequences Of Brexit

Gold Mercury President and BRAND EU founder, Nicolas De Santis, was interviewed on CNBC Italy by anchor Angela Antetomaso to discuss the key issues related to the upcoming EU referendum in the UK.

 

BRAND EU is the independent brand marketing champion of the EU, acting as a research and communications centre to promote the EU brand in Europe and the world. On the upcoming UK referendum on the EU, Nicolas De Santis said that via its BRAND EU programmes, Gold Mercury International will do everything possible to change the negative image of the EU in the UK.

The negative repercussions of a BREXIT are global and far reaching. It will destabilise economies, international security. BREXIT benefits no one except our enemies. So far we have been successful with BRAND EU in creating a communications base to build a campaign from. Brexit is a possibility as the issue will be put to the vote of the public. One of the biggest issues is that in the UK we have a brutally Eurosceptic media which will stop at nothing to sell papers and influence people in a negative way towards Europe. Hopefully the British public will be able to make their own mind up, do their own research, otherwise, we could be sleepwalking out of the EU and into oblivion. We will do the impossible to avoid it”.

De Santis had previously forecasted in the same CNBC programme in June 2015 on the impossibility of a Grexit saying:

Greece has been lent €240 billion so far and is in a technical bankruptcy, or let’s call it a ‘controlled bankruptcy’. Its lenders need to keep flowing funds into Greece while giving it more time to get its house in order and agree a payment schedule that allows the country manage its internal politics and funding needs. The world does not want a Grexit and neither do the majority of the Greeks”.

To watch the recording of the live interview click here.

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Chon KempNicolas De Santis Live On CNBC On Consequences Of Brexit
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De Santis Live on CNBC News Commenting On UK Election Results and EU Referendum

Nicolas De Santis, President of Gold Mercury International, spoke live on the CNBC - UK Election Special 2015, broadcast from the Houses of Parliament in London’s Westminster.

 

De Santis explained to CNBC Italy anchor Angela Antetomaso, what the dramatic UK election results meant for the future of the UK including the Conservative promise of an EU referendum in 2017. With a clear win by the SNP in Scotland, De Santis believes that the issue of further devolution and a more federal Britain will prop up in the constitutional agenda very soon, creating great tensions in Parliament. He said on the interview:

We have seen today the resignation of not one but three political leaders: Clegg, Miliband and Farrage. Today the big personal triumphs are for the PM Cameron and Scotland’s First Minister Nicola Sturgeon. Today’s results will reshape the political future of the UK. The question is how these two leaders, of two countries – who now believe in very different futures – can live together or whether they will find that this is impossible”.

In regards to an EU referendum, he commented that there will be two great years of uncertainty, but believes UK will ultimately stay in the EU.

De Santis is an active PRO-EU campaigner in UK and Europe, having established the BRAND EU Centre and re-launching Captain Euro (Europe’s Superhero cartoon used to launch the EURO) to reposition the brand and image of the EU:

Gold Mercury International and myself are now preparing for the important mission to make sure that UK remains a member of the EU. We will be an active part of the upcoming campaigns and efforts to clarify what the EU stands for, generate a positive perception of the EU and promote its critical role in the world”

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Winston Churchill’s United States of Europe

Winston Churchill, speech delivered at the University of Zurich, 19 September 1946

Read our press release here, which explains why the speech is so important and how we are remembering Churchill’s legacy on the 50th anniversary of his death.

I wish to speak about the tragedy of Europe, this noble continent, the home of all the great parent races of the Western world, the foundation of Christian faith and ethics, the origin of most of the culture, arts, philosophy and science both of ancient and modern times. If Europe were once united in the sharing of its common inheritance there would be no limit to the happiness, prosperity and glory which its 300 million or 400 million people would enjoy. Yet it is from Europe that has sprung that series of frightful nationalistic quarrels, originated by the Teutonic nations in their rise to power, which we have seen in this 20th century and in our own lifetime wreck the peace and mar the prospects of all mankind.

What is this plight to which Europe has been reduced? Some of the smaller states have indeed made a good recovery, but over wide areas are a vast, quivering mass of tormented, hungry, careworn and bewildered human beings, who wait in the ruins of their cities and homes and scan the dark horizons for the approach of some new form of tyranny or terror. Among the victors there is a Babel of voices, among the vanquished the sullen silence of despair. That is all that Europeans, grouped in so many ancient states and nations, and that is all that the Germanic races have got by tearing each other to pieces and spreading havoc far and wide. Indeed, but for the fact that the great republic across the Atlantic realised that the ruin or enslavement of Europe would involve her own fate as well, and stretched out hands of succour and guidance, the Dark Ages would have returned in all their cruelty and squalor. They may still return.

Yet all the while there is a remedy which, if it were generally and spontaneously adopted by the great majority of people in many lands, would as by a miracle transform the whole scene and would in a few years make all Europe, or the greater part of it, as free and happy as Switzerland is today. What is this sovereign remedy? It is to recreate the European fabric, or as much of it as we can, and to provide it with a structure under which it can dwell in peace, safety and freedom. We must build a kind of United States of Europe. In this way only will hundreds of millions of toilers be able to regain the simple joys and hopes which make life worth living. The process is simple. All that is needed is the resolve of hundreds of millions of men and women to do right instead of wrong and to gain as their reward blessing instead of cursing.

Much work has been done upon this task by the exertions of the Pan-European Union, which owes so much to the famous French patriot and statesman Aristide Briand. There is also that immense body which was brought into being amidst high hopes after the First World War – the League of Nations. The League did not fail because of its principles or conceptions. It failed because those principles were deserted by those states which brought it into being, because the governments of those states feared to face the facts and act while time remained. This disaster must not be repeated. There is, therefore, much knowledge and material with which to build and also bitter, dearly bought experience to spur.

There is no reason why a regional organisation of Europe should in any way conflict with the world organisation of the United Nations. On the contrary, I believe that the larger synthesis can only survive if it is founded upon broad natural groupings. There is already a natural grouping in the Western Hemisphere. We British have our own Commonwealth of Nations. These do not weaken, on the contrary they strengthen, the world organisation. They are in fact its main support. And why should there not be a European group which could give a sense of enlarged patriotism and common citizenship to the distracted peoples of this mighty continent? And why should it not take its rightful place with other great groupings and help to shape the honourable destiny of man? In order that this may be accomplished there must be an act of faith in which the millions of families speaking many languages must consciously take part.

We all know that the two World Wars through which we have passed arose out of the vain passion of Germany to play a dominating part in the world. In this last struggle crimes and massacres have been committed for which there is no parallel since the Mongol invasion of the 13th century, no equal at any time in human history. The guilty must be punished. Germany must be deprived of the power to rearm and make another aggressive war. But when all this has been done, as it will be done, as it is being done, there must be an end to retribution. There must be what Mr Gladstone many years ago called a “blessed act of oblivion”. We must all turn our backs upon the horrors of the past and look to the future. We cannot afford to drag forward across the years to come hatreds and revenges which have sprung from the injuries of the past. If Europe is to be saved from infinite misery, and indeed from final doom, there must be this act of faith in the European family, this act of oblivion against all crimes and follies of the past. Can the peoples of Europe rise to the heights of the soul and of the instinct and spirit of man? If they could, the wrongs and injuries which have been inflicted would have been washed away on all sides by the miseries which have been endured. Is there any need for further floods of agony? Is the only lesson of history to be that mankind is unteachable? Let there be justice, mercy and freedom. The peoples have only to will it and all will achieve their heart’s desire.

I am now going to say something that will astonish you. The first step in the re-creation of the European family must be a partnership between France and Germany. In this way only can France recover the moral and cultural leadership of Europe. There can be no revival of Europe without a spiritually great France and a spiritually great Germany. The structure of the United States of Europe will be such as to make the material strength of a single State less important. Small nations will count as much as large ones and gain their honour by a contribution to the common cause. The ancient States and principalities of Germany, freely joined for mutual convenience in a federal system, might take their individual places among the United States of Europe.

But I must give you warning, time may be short. At present there is a breathing space. The cannons have ceased firing. The fighting has stopped. But the dangers have not stopped. If we are to form a United States of Europe, or whatever name it may take, we must begin now. In these present days we dwell strangely and precariously under the shield, and I even say protection, of the atomic bomb. The atomic bomb is still only in the hands of a nation which, we know, will never use it except in the cause of right and freedom, but it may well be that in a few years this awful agency of destruction will be widespread and that the catastrophe following from its use by several warring nations will not only bring to an end all that we call civilisation but may possibly disintegrate the globe itself.

I now sum up the propositions which are before you. Our constant aim must be to build and fortify the United Nations Organisation. Under and within that world concept we must re-create the European family in a regional structure called, it may be, the United States of Europe, and the first practical step will be to form a Council of Europe. If at first all the States of Europe are not willing or able to join a union we must nevertheless proceed to assemble and combine those who will and who can. The salvation of the common people of every race and every land from war and servitude must be established on solid foundations, and must be created by the readiness of all men and women to die rather than to submit to tyranny. In this urgent work France and Germany must take the lead together. Great Britain, the British Commonwealth of Nations, mighty America – and, I trust, Soviet Russia, for then indeed all would be well – must be the friends and sponsors of the new Europe and must champion its right to live. Therefore I say to you “Let Europe arise!”

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