Pepa Bueno, presenter of HOY POR HOY, the No. 1 Radio programme by listeners in Spain, and her team will broadcast the programme LIVE from Gold Mercury’s offices in Mayfair, including interviews with top experts and leading figures. Nicolas De Santis, Gold Mercury President and founder of BRAND EU, the European Union brand Centre, will also present his analysis of the situation. BRAND EU is the independent champion of the EU brand and works to build a strong brand of a United Europe. BRAND EU is part of the Pro-EU referendum campaign groups working to avoid a Brexit, which includes The European Movement and Britain Stronger in Europe. The programme will also cover BRAND EU’s work to address a ‘distant and weak’ brand of the EU and its efforts to create a brand vision that citizens can understand.
The live coverage will follow the main developments on referendum day as well as the morning of the EU referendum results to gather the first reactions from experts.