CADENA SER RADIO AND GOLD MERCURY INTERNATIONAL PARTNER TO COVER UK’s EU REFERENDUM LIVE FROM LONDON

Gold Mercury International and Cadena SER Radio (PRISA RADIO), the leading Spanish radio channel, have teamed up to cover, LIVE from London, the EU Referendum from Gold Mercury’s offices on Thursday, 23rd and Friday the 24th of June.

Pepa Bueno, presenter of HOY POR HOY, the No. 1 Radio programme by listeners in Spain, and her team will broadcast the programme LIVE from Gold Mercury’s offices in Mayfair, including interviews with top experts and leading figures. Nicolas De Santis, Gold Mercury President and founder of BRAND EU, the European Union brand Centre, will also present his analysis of the situation. BRAND EU is the independent champion of the EU brand and works to build a strong brand of a United Europe. BRAND EU is part of the Pro-EU referendum campaign groups working to avoid a Brexit, which includes The European Movement and Britain Stronger in Europe. The programme will also cover BRAND EU’s work to address a ‘distant and weak’ brand of the EU and its efforts to create a brand vision that citizens can understand.

The live coverage will follow the main developments on referendum day as well as the morning of the EU referendum results to gather the first reactions from experts.

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Gold Mercury President meets with Alex Salmond and Carles Puigdemont

Nicolas De Santis, President of Gold Mercury International, met the former First Minister of Scotland, Mr Alex Salmond, and the President of Catalonia, Mr Carles Puigdemont, at Gold Mercury House in London.

Gold Mercury hosted a radio programme led by the leading Spanish radio channel Cadena SER as part of its work to discuss and debate the future of Europe.

BRITAIN’s exit from the EU could have a knock-on effect prompting the Spanish region of Catalonia to launch its own independence bid. The future of Europe and the EU includes discussing and understanding separatist and independence movements, especially in key nations such as the UK and Spain”

said Nicolas De Santis, founder of BRAND EU (The European Union Brand Centre) and President of Gold Mercury International.

Mr Puigdemont, 53, was elected as President of Catalonia in January 2016, following an agreement between the pro-Catalan independence parties Together for Yes and the CUP.

The upcoming EU referendum in the U.K. will be carefully monitored within the Spanish region of Catalonia, we will monitor any reaction and digest what that could mean for Catalonia’s own separatist ambitions”

said President Puigdemont.

For its part, the EU has said that it should not be taken for granted that an independent Catalonia could even stay in the EU as it does not want to set a precedent for other separatist movements in Europe.

The U.K. referendum on June 23 is just three days before a national election re-run in Spain on June 26 (following an inconclusive election in December last year). Puigdemont believes that the recent political situation in Spain – one of stalemate and indecision with parties refusing to work with each other – would be repeated and that the Catalonia issue would remain unresolved.

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