To position Gold Mercury as a leading think tank and pioneer of good Global Governance and Ethical Leadership.
To position the Gold Mercury Award as one of the most distinguished accolades in the world and one with the broadest global nomination and selection process.
To organise and manage the Global Governance Forum to discuss world issues and present the Gold Mercury Awards to leading statesmen, prominent personalities, and organisations.
To be a centre for coordinating the actions of nations, corporations, institutions, and organisations in the search for solutions via cooperation and diplomacy.
To develop worthy alliances and partnerships with other international think tanks and non-government organisations that share our mission.
To ensure we have an effective system to communicate with our members, partners, and the public by publishing various media that promotes the awards, the forums, and our mission.
To manage and protect internationally the history, names, trade names, trademarks, brands, copyrights, events, archives, and associated rights and patrimony of Gold Mercury, and any or all translations thereof.
