Baroness Greenfield specialises in the field of physiology of the brain and brings with her a wealth of knowledge and experience, pertaining to the areas of Global Health and Global Science and Technology. Her work has reflected Gold Mercury’s principles and vision, through her research developments to address universal challenges, most notably in regards to Parkinson’s disease and Alzheimer’s disease. Furthermore, she has worked tirelessly to bring attention to these health challenges and to educate the public on ways in which we can address them.
Throughout her career, Greenfield’s research has centred on the physiology of the brain, studying the impact of technologies on the mind, how the brain generates consciousness and approaches to neurodegenerative diseases. Nicolas De Santis, President and Secretary General of Gold Mercury International noted:
“Understanding how the human brain works is one of the grand challenges of modern science. Baroness Greenfield is a visionary in her field. Not only from the perspective of providing a better understanding of how the brain works and about human consciousness but also about the future of neurodegenerative diseases. Such knowledge is and will be vital for our future society and how it deals and prepares to help the millions of people suffering from brain related disease.”
Baroness Greenfield is also renowned for her written works, having published a number of scientific books covering topics such as: future society, personal identity, neuroscience and neurobiology. Her books include ‘Journey to the Centers of the Mind: Toward a Science of Conciousness’ (1995), ‘The Human Brain: A Guided Tour’ (1998), ‘Brain Story: Unlocking your Inner World of Emotions, Memories and Desires’ (2001). She has also published a neuroscientific theory of consciousness called ‘The Private Life of the Brain’ (2003).
Baroness Greenfield has also developed an interest in studying the impact of modern technologies on development and the way in which a young person feels and thinks. She discussed this topic in her books ‘Tomorrow’s People: How 21st Century Technology is Changing the Way we Think and Feel’ (2003) and ‘ID: The Quest for Identity in the 21st Century’ (2008).
Her latest book ‘2121: A Tale from the Next Century’ is a novel set just over a hundred years from now and describes a dystopia centred around the impact of extreme technologies on how future generations think and feel. The book will be released in July 2013.
During the span of her career, Baroness Greenfield has been honoured with numerous awards and accolades, including 30 honorary degrees from universities around the world. In 1998, she received the Michael Faraday Medal from the Royal Society and in 2000, she was elected to the Honorary Fellowship of the Royal College of Physicians.
In 2001, she was awarded a CBE in the New Year’s Honours List, as well as being granted a non-political Life Peerage. In 2003, she was awarded the L’Ordre National de la Légion d’Honneur by the French Government and was also given the American Academy of Achievement Golden Plate Award. In 2005, she was appointed Chancellor of Herriot Watt University. In 2010 she was awarded the Australian Medical Society Medal, and the following year she was invited to join the Advisory Board of the Kusuma School of Biological Sciences at the Institute for Technology, Deli.
In 2012, Baroness Greenfield became Vice Patron of POWER International and was selected to serve as the Parliamentary Patron of the Westminster Higher Education Forum. She also became a Governor of the Florey Institute for Neuroscience and Mental Health. She stated:
“Gold Mercury works to improve our understanding of key challenges in global areas including Global Health. It is an honour to join the Gold Mercury International Advisory board and support their global governance work. Advancing Global Health Governance is a key pillar of a sustainable future society.