Most global design and brand marketing agencies are just that. Agencies. They are non-strategic and focus mostly on the short term, glamorising design and nice PowerPoints with research data and flashy market trends on it. This approach leaves clients with a cute logo, an unengaged team and disappointed customers. The brand has become merely a graphic and an ad campaign at the mercy of the agencies that are involved. The brand portfolio is not strategically deployed and has no real connection to the business model or strategy.
To maintain brand innovation and increase value, Gold Mercury makes brands an intrinsic part of the strategic vision and business model. Gold Mercury understands how to create powerful brands and organise complex brand portfolios for the future. Using the knowledge of the psychology behind branding and business modelling, Gold Mercury delivers business results and creates fans for our clients. Not fans built from expensive advertising campaigns but, rather, fans attracted by true value propositions… creating, in turn, more fans. This way, brands work to enhance the value propositions of the company and evolve with the needs of the key stakeholders, the marketplace and the organisation. Gold Mercury manages brand assets in a systematic way, by developing strategies and tools to manage brands which maintain relevance over time.