CASE STUDIES



Information Technology
Corporate and Institutional Communications
Google is the world’s most used and recognised digital brand, encompassing a wide range of products. Gold Mercury managed Google stakeholder relations and communications in European countries.

Food and Beverage
Corporate Vision Strategy
Coca-Cola is the world’s most powerful brand. Gold Mercury works with Coca-Cola on advancing health & wellbeing policies and strategies.

Education
Corporate Vision Strategy
CEU is a leading education group with 28,000 students, 3 universities, 28 schools and several research institutes. We aimed to revolutionise their vision and education strategy by asking a simple question: In the future what will we be educating for?

Territory Strategies
Territorial Valorisation Programme
There are latent development opportunities in any given territory in the world, no matter how isolated, congested, arid or humid a place is. We are experts in identifying the hidden value that lies within physical and cultural resources.

Capital Goods
Corporate Vision Strategy
Solsonica is a manufacturer of hyper-efficient photovoltaic cells providing solar energy solutions. Gold Mercury assisted Solsonica in creating a long-term strategic vision that would reflect its commitment to renewable energy and solar power.

Energy and Utilities
Corporate Vision Strategy
Ten years ago we recognised the possibility to transform Iberdrola into a global leader. With our vision for the future of renewable energy, Iberdrola is today the largest energy group and the world’s leader in wind power.

Media and Entertainment
Corporate Vision Strategy
PRISA is the world’s leading Spanish & Portuguese language media conglomerate working in education, information and entertainment. Gold Mercury developed a new strategic vision and new global brand strategy for the internationalisation of the group.

Government and Institutional
Tourism and Country Strategy
Following the end of apartheid, it was necessary for South Africa to change peoples’ negative image and set the stage for the nation’s rebirth. Gold Mercury embraced the challenge to overhaul the promotion of South Africa through tourism and sport.

Financial Services
Corporate Vision Strategy
Gold Mercury was a key factor in the successful launch and privatisation of Argentaria, a new financial holding company which included all the financial institutions previously owned by the Spanish state.

Infrastructure
Corporate Vision Strategy
Ferrovial is a global infrastructure leader with €8 billion in revenues and is the owner of Heathrow Airport. We advised Ferrovial on future scenario planning & strategic vision.

Travel and Tourism
Digital Strategy
Opodo was formed by Europe’s leading airlines (British Airways, Air France, Lufthansa and Iberia) to become a low cost distribution channel for travel products and a leading player in the online travel market.

Media and Entertainment
Corporate Vision Strategy
Canal+ is a leader in pay TV and an innovator in digital entertainment strategies. Gold Mercury assisted Canal+ in redefining the PAY TV category and the future of television entertainment.

METALS AND MINING
Corporate Vision Strategy
With 4,700 people globally and an enterprise value of $3.1bn, Ferroglobe is the merger of the two leading international silicon and specialty metals producers. Ferroglobe is strategically positioned to benefit from fast-growing demand for solar, automotive, consumer products, construction and energy.

Health Care and Life Sciences
Strategy Advisory
The Global Virus Network (GVN) is an independent, not-for-profit network comprised of centres of excellence in medical virology worldwide. We work with GVN advising on governance, strategic vision, communications and operational development.

Sports and Entertainment
Business Model Innovation
Chelsea is one of the world’s top clubs and brands in football. We advise Chelsea on sponsorship and the use of technology in sport.

Financial Services
Corporate Vision Strategy
With an asset size of $24.4 billion, Garanti provides retail, commercial, corporate and private banking services to over five million customers.

MEDIA AND ENTERTAINMENT
Digital Strategy
Gold Mercury develops strategic vision, brand & digital transformation for global music radio leader LOS40. Gold Mercury works with Los40, the number one music radio brand in the world to reinvent the company towards digital and audio-visual entertainment.
adminCase Studies