Throughout his time at the International Air Transport Association (IATA), Giovanni Bisignani challenged governments, powerful leaders and airline conglomerates to revolutionise the commercial aviation industry. In his new, aptly named book, Shaking the Skies, Bisignani details the many challenges he faced as he sought to, upon his appointment as CEO and Director General, improve the profile and economics of the aviation industry. Hired “to lead a revolution,” Bisignani presents a remarkable account of an illustrious career that was based around an ethos of ethical leadership, good governance and business determination.
The strongest message that Bisignani seeks to communicate is change. Initially detailing his rise in the aviation industry that led to his appointment at the IATA in 2002, Bisignani’s wealth of experience, run in with Gaddafi in Libya and requests from Mother Teresa tell a fascinating story of how he was able modernise the aviation industry. The story of his rise and how he came to lead one of the biggest associations in the world is also filled with details and facts that demonstrate a man who cared as much about the industry as he did the customer.
His achievements and changes did not seek to purely benefit the IATA and its associated airlines; rather, he pursued a system of change that improved every aspect of the industry. His changes began with management restructuring and, to name one of many successes, led to him enforcing e-ticketing and subsequently making aviation the first ever industry to “enter the paperless world.”
The uniqueness of Bisignani as a CEO is also illustrated and detailed in a concise factual method. Emotively and professionally affected by September 11, Bisignani, during his time at the IATA, greatly improved the environmental and safety procedures of the aviation industry. His continued effort to make flying safer and environmentally friendlier involves global, ethical and unilateral action and is captured entertainingly through meetings with Al Gore, “crazy” technological ideas and a “shooting” incident in Lagos.
The full extent of Bisignani’s developments and contributions to the aviation industry are summed up through a description of how he hopes his changes will lead to “Vision 2050.” Where, as an industry, aviation businesses and governments will co-operate with economic, environmental and moral procedures in mind to ensure airlines continue to be “a force for good.”
The values and ideals which make up Giovanni’s Vision 2050 was the motivating factor behind Gold Mercury International’s decision to co-publish and host the launch of the book. The principle, vision and managerial system which Giovanni outlines in Shaking the Skies corresponds with Gold Mercury’s own views on Global Governance; namely, constructing a future in which ethics, sustainability and visionary leadership underpin an organisations operations.
A central message of Giovanni’s book is the importance of having an effective managerial system in place. This message correlates with Gold Mercury’s mission of seeking to educate organisations about the significance of having a responsible vision that is environmentally friendly and proficiently managed.
Shaking the Skies: Leading Change in the Global Aviation Business will be launched on the 20th May 2013 at the Royal Aeronautical Society, London.
Visit the Shaking the Skies Twitter page for news and extracts about the book.