• Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union
  • Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union

Swedish Television Airs Interview With Nicolas De Santis, On The Future Of The European Union

Sveriges Television (SVT), the Swedish public national television channel, has aired its latest main cultural programme called “Kobra,” which features an interview with Nicolas De Santis, Gold Mercury President.

The interview covers Nicolas De Santis’s creation of the European Superhero, Captain Euro, for the launch of the EURO currency in 2002, and discusses the future of the European Union brand.

Watch the trailer for Kobra’s Captain Euro segment!

“Captain Euro started as a social research experiment to test the feelings, emotions and perceptions of the EU in Europeans and the world. When we launched it, the reaction was fantastic, because people either loved Captain Euro, or they hated Captain Euro. This is what we wanted – we wanted people to finally emotionally react to Europe.”

Nicolas De Santis, President of Gold Mercury International, speaking about the public response to Captain Euro.

Nicolas De Santis is an expert in European Union identity issues and branding and has advised the European Parliament and the European Commission on this subject, as well as on the launch of the Euro currency. Nicolas De Santis created Captain Euro in the 1990s to promote Europe and the launch of the Euro to its citizens and the world. The programme examines some of the reasons for Captain Euro’s creation, and why he has proven so enduring and divisive.

Breaking up Europe? Scottish Independence and UK’s EU referendum
In a globalised world of superpowers, where the nation state is becoming less relevant, and international cooperation more critical, Scotland’s First Minister Alex Salmond yesterday unveiled a white paper on Scottish independence. The paper did not truly answer fundamental questions for an independent Scotland’s future, such as its currency (how it can keep the pound sterling), or how it will deal with needing to reapply to join the EU after separating from the UK, when the UK can veto its membership, and when it does not meet the criteria for membership as an independent state.

With similar separatist movements happening in Europe, the plan for how an independent Scotland can be competitive and relevant in a globalised world economy was not clear. Similarly, the UK has proposed a referendum, questioning its own future in the EU. The referendum raises similar questions about the UK’s future political and economic role, if it were to be outside of the EU. Recently the White House, in an official statement, made it clear that the UK being at the heart of Europe is in the interest of the world. Large corporations investing in the UK also stated that if it were to leave the Union, they would have to reconsider their investments.

“The European Union has a serious identity problem. Instead of going forward, we seem to be going back towards the fragmentation and nationalism of the past, wasting the efforts of entire generations of Europeans. Our energies should not be directed towards repeating our unfortunate past, but rather towards building the future of a solid, competitive Europe which can function in the new world economy. We at Gold Mercury aim to help develop a clear vision for the future of the EU, and make it easy to understand for the people who will participate in, and shape its future”.

Nicolas De Santis on the current European situation.

The BRAND EU Center for European Identity

As the EU identity crisis continues, Gold Mercury will be launching the BRAND EU Center, which will cover issues relating to the concept of EU citizen identity formation. The main aims of the BRAND EU Center are to deliver critical insights on the current state of the European Union’s governance and political structure, as well as address the lack of a common European identity and a strong EU brand. Characters such as Captain Euro, are the first tentative steps towards trying to find a suitable common ground to forge a European brand. Gold Mercury’s BRAND EU Center aims to challenge the current complexity, which is associated with the European Union, so that citizens can start to feel closer to Europe.

“Gold Mercury has identified the lack of a clear EU brand and EU identity as a key barrier to achieving the full support of its citizens and for the development of Europe as a whole. One of the key brand problems for citizens in understanding Europe and participating actively, is the complexity of the current political structure of the EU. Still today, it can be only understood by academics or experts,” 

Nicolas De Santis, President of Gold Mercury International, explaining the need for an EU Identity Initiative, the BRAND EU Center.

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Middle East Affairs Expert, Antonio Capuano Joins Gold Mercury International Advisory Board

Gold Mercury’s ever-growing International Advisory Board, has recently welcomed Antonio Capuano as its newest member. Antonio Capuano is a renowned Italian politician, economist and lawyer. He served as a member of the Italian Parliament from 2001 to 2006.

His addition to the board has further strengthened our expertise in the area of International Law & Humanitarian Affairs, with his wealth of experience in issues involving the Middle East region providing a great asset to Gold Mercury International.

“In view of the increasing importance of the Middle East in global affairs and the rapid changes happening in the region, Mr Capuano’s knowledge of the subject brings to Gold Mercury great insights on the future of the Arab world. Mr Capuano is fully committed to the development and modernisation of the Middle East”

said Nicolas De Santis, President of Gold Mercury International.

Mr Capuano is an expert in Middle East affairs and has advised on this subject to multiple governments and corporations, most notably advising the Italian Prime Minister on matters involving Kuwait and the Middle East between 2009 and 2011. He has a wide range of experience in the academic sector, having previously taught Legal and Jurisdictional Law at the University for Foreigners of Perugia, as well as currently teaching Islamic Law at the University of Rome Tor Vergata. Mr Capuano is also an accomplished author and his publications include ‘Atlas of the Arab Spring’ and ‘Electoral Laws: A Defect of Democracy.’

Antonio Capuano stated,

“It is an honour to join such a historic organisation as Gold Mercury International. Gold Mercury’s work advancing anticipatory governance and creating innovative global intelligence tools, has brought a new perspective on sustainable governance and globalisation. I am honoured to be in the position to support and help drive their vision of a better world based on peace and international cooperation.”

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Gold Mercury to Develop Study on the Future of Education and Technology

Gold Mercury International is conducting research into the impact of technology on education, and how the shifting paradigms of technology, both emerging and current, are drastically changing the landscape of modern education.

This report, titled: “The Future of E-ducation: The Impact of Technology and Analytics on the Education Industry” examines the nature of the technological revolution which has influenced education by bringing innovation into a previously stagnant field, as well as studying the associated complexities and issues with this shift. This report ultimately expresses how these changes will be pivotal for achieving the United Nations’ goal of universal education by 2015, in addition to allowing the quality of education to be globally innovative, engaging, customisable and accessible.

The study examines the impact of three different broad categories of technology in modern society which influence the shape of education: Open Sources and the Internet, mobile and “multi-faceted technology,” and virtual learning environments/learning analytics.

“This report shows that technology will disrupt education in a way never seen before in other industries. The tech tsunami is coming towards the shores of education and it will disrupt all education business models and the meaning and purpose of education, from curriculums to certification, to how and why people are hired in the future,”

said Nicolas De Santis, President of Gold Mercury International.

Open Sources and the Internet

Two technological areas of particular importance to education, which the report examines in detail, are that of Massive Open Online Courses (MOOCs) and the Web 2.0 Platform. MOOCs and Web 2.0 are Open Source technologies which have been born from the Internet, and the drastic changes the Internet has brought about in how people communicate and process information. These two technologies defy the traditional barriers of education, and allow the overall structure of education to decentralise and universalise.

The report highlights that the previously rigid, top-down structure of education is now giving way to a more adaptable, fully customisable, individualised system; primarily due to the ubiquity of modern technological devices. The standardisation of the Internet, Web 2.0, mobile devices, computers and virtual realities, as part of our everyday lives, will help to facilitate and reinforce this fundamental shift by means of normalisation; utilising the fact that modern students are already “digital natives”.

Mobile and Multi-Faceted Technology

While Open Sources and the Internet revolutionise the structure of education itself, mobile and multi-faceted technology revolutionises the way society can provide education to students. A prime example of this which the report provides, is that of cloud computing, which changes how institutions store information, with cloud computing ultimately being a more reliable and simple technology; without the need for constant investment and maintenance. Conversely, mobile devices provide more accessible, individualised portals through which said information is accessed, shattering the rigidity of traditional education.

Virtual Learning Environments and Learning Analytics

With this mobile technology and its increasing prevalence around the globe, students can then use this technology to merge their virtual lives with their physical ones, by completing assignments and educational games online, or by receiving feedback online through virtual learning environments. Learning and teaching can now both occur in these online environments, due to the presence of analytics.

The New Educational Paradigm

When these three broad categories of technology are taken together, the report shows that they serve to reinforce and strengthen one another, and together they solidify the progression of education towards a new paradigm. Though it may seem overwhelmingly positive, the report is also careful to explain the many complexities and issues surrounding the individualised, adaptive future of education. Regardless of the outcome, the report shows that technology is certainly having a profound impact on the future of the educational sector, for teacher and pupil alike.

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Swedish Television Interviews Nicolas De Santis on European Branding

Sveriges Television (SVT), the Swedish public service television company with the widest range of programming of all TV companies in Sweden, has interviewed Nicolas De Santis, Gold Mercury President, at the London offices of the European Union.

Nicolas De Santis is an expert in European Union identity issues and branding and has advised the European Parliament and the European Commission on this subject, as well as on the launch of the Euro currency. He also created the cartoon character Captain Euro – Europe’s superhero in the 1990’s to promote Europe and the launch of the Euro to its citizens and the world. SVT will be dedicating a programme to Captain Euro.

“Captain Euro started as a social research experiment to test the feelings, emotions and perceptions of the EU in Europeans and the world. When we launched it, the world was caught off guard with the launch of a European superhero that represented a united Europe. It became an instant media success story that continues to this day,”

said Nicolas De Santis, President of Gold Mercury International.

As the EU identity crisis continues, Gold Mercury will be launching a new programme called BRAND EU about the future of the European Union’s brand, covering issues relating to the concept of EU citizen identity formation. The main aims of the BRAND EU project are to deliver critical insights on the current state of the European Union’s governance and political structure, as well as address the lack of a common European identity and a strong EU brand. Gold Mercury aims to challenge the current complexity, which is associated with the BRAND EU, so that citizens can start to feel closer to Europe.

“Gold Mercury has identified the lack of a clear EU brand and EU identity as a key barrier to achieving the full support of its citizens and for the development of Europe as a whole. One of the key brand problems for citizens in understanding Europe and participating actively, is the complexity of the current political structure of the EU. Still today, it can be only understood by academics or experts,”

said Nicolas De Santis, President of Gold Mercury International.

The Swedish Television interview was conducted by Veronica Lilja reporting for Cobra, SVT’s main cultural programme. The prime-time interview will be broadcast across Sweden, in English with Swedish sub-titles in November 2013.

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Sir Evelyn De Rothschild Meets Gold Mercury President to Discuss Re-Inventing Banking Culture Project

Sir Evelyn de Rothschild, former Chairman and CEO of NM Rothschild and Sons, the international investment bank, met with Nicolas De Santis, President of Gold Mercury International to express his views on the global banking and financial sector and the many different factors which he believes led to the crisis, including ethical, technological and historical reasons.

Sir Evelyn de Rothschild, former Chairman and CEO of NM Rothschild and Sons, the international investment bank, met with Nicolas De Santis, President of Gold Mercury International to express his views on the global banking and financial sector and the many different factors which he believes led to the crisis, including ethical, technological and historical reasons. Sir Evelyn’s comments will contribute to Gold Mercury’s report ‘Re-inventing the Banking Profession for the 21st Century’. The discussion with Sir Evelyn is part of a series of interviews that Gold Mercury is conducting with leading authorities, representatives of financial institutions, academics and other prominent actors involved in the financial services sector, within the scope of Gold Mercury’s ‘New Corporate Culture for Banking’ project.

“Sir Evelyn is one of the great city veterans. His experience in the financial and investment banking world brings very valuable insights to our project. He believes that banking reform is required to fix the profound lapses in banking standards and to allow the banking sector to play the crucial role of supporting the real economy, whilst restoring trust,”

said Nicolas De Santis, President of Gold Mercury International.

The Parliamentary Commission on Banking Standards recently issued its final report – ‘Changing Banking for Good’. It outlines the radical reform required to improve standards across the banking industry. Sir Evelyn recently published an article on the important role that banking must play in order to re-establish public confidence in the industry. The article called ‘Banking Must Pursue the Holy Grail of Confidence’ clearly expresses that the City of London’s most important traded commodity is confidence. If that is lost, there remains little to do business with and without confidence it would be impossible to engineer a recovery or reform the financial system.

“The biggest penalty of all today is that as a result of the crisis, commercial banks, to maintain their capital resources, are not lending to small and medium sized businesses. This needs to change rapidly if we want to see the economy improve and confidence with the public restored,”

stated Sir Evelyn de Rothschild.

Sir Evelyn de Rothschild is currently Chairman of E.L. Rothschild Ltd, a private investment company. He was previously Chairman and CEO of NM Rothschild and Sons Ltd, the international investment bank. Sir Evelyn also served as Chairman of The Economist Group, where the family is a large minority holder. Sir Evelyn is also a Director of IMG Worldwide and a Governor of the London School of Economics and Political Sciences. Previous corporate directorships include: Director of De Beers Consolidated Mines Ltd, and Director of IBM United Kingdom Holdings Ltd. Sir Evelyn has maintained a lifelong commitment to philanthropy. He is Chairman of the ERANDA Foundation, a family foundation that he formed in 1967 to support charities working in the fields of medical research, health and welfare, education and the arts.

Sir Evelyn believes in inclusive capitalism to give a wider range of opportunities for people to participate in the economy.

“When clearing banks merged with investment banks, it was the bigger factor of change in the banking industry. We had two very different cultures that had to work together, but in most cases one culture took over the other. There are many examples on how the banking industry has gone wrong. But now I think banks cannot just go back to basics. To re-instate confidence, banks need to play a new role in building community and social value, including being a part of private and public partnerships that create low cost housing or building new and needed infrastructure,”

said Sir Evelyn de Rothschild.

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Gold Mercury Board Member Wins Prestigious Freedom to Write Award

Sonia Nassery Cole, Gold Mercury International Advisory Board Member and Director and Producer of the inspirational film ‘Black Tulip’ has won the Freedom to Write Award, granted by the PEN Center USA.

The Oscar nominated film ‘Black Tulip’ addresses the notion that “freedom is never free” and is about a family in Kabul that opens a literary café catering to artists and poets. In the café, poets are offered the opportunity to read their works. The film was shot on location in Kabul, Afghanistan using extensive security precautions despite death threats from the Taliban . The film was nominated for an Oscar in both the Best Foreign Language Film and Best Soundtrack categories in 2011. Nassery Cole also established the Afghanistan World Foundation funding the construction of a hospital for women and children in Kabul, medical care for land-mine victims and other causes.

PEN Center USA has a membership list of more than 800 writers, including poets, playwrights, essayists, novelists (these make up the original letters in the acronym, ‘PEN’), as well as television and screenwriters, critics, historians, editors, journalists and translators. PEN Center USA was founded in 1943. Its mission states that the organisation will “defend and promote freedom of expression throughout the world by advocating for the release of imprisoned writers, and for the protection of writers who suffer political prosecution, persecution, and censorship.” Since 1993, PEN Center USA’s Freedom To Write Program has honoured individuals whose work and experience underscores their mission.

The Freedom To Write Award will be presented to Sonia Nassery Cole at a gala dinner on October 14, 2013, at the Beverly Hills Hotel in Los Angeles.

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