Brexit Scenarios Live Interview with Nicolas De Santis

HOY POR HOY - CADENA SER (Spanish)

Pepa Bueno, presenter of HOY POR HOY, the No. 1 Radio programme by listeners in Spain, interviews Gold Mercury President, Nicolas De Santis, on his new Brexit – Future of Europe Scenarios 2025 Report.

EU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.

BRAND EU, the independent brand marketing champion of the European Union, presents its latest project and report: “FUTURE OF EUROPE – SCENARIOS 2025”, four scenarios looking into the potential futures of Europe and their impact on UK and the world.

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EU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.

BRAND EU, the independent brand marketing champion of the European Union, presents its latest project and report: “FUTURE OF EUROPE - SCENARIOS 2025”, four scenarios looking into the potential futures of Europe and their impact on UK and the world.

In this report, Nicolas De Santis, President of Gold Mercury International and founder of the BRAND EU Centre, examines how the difference between a ‘Brexit’ or ‘Bremain’ can lead to four very different European scenarios that impact the entire world.

This is a historic vote that can change the future of the entire continent. The scenarios clearly show that Brexit generates long term uncertainty, instability and potentially chaos for the UK, Europe and the world.”

Enrique Baron Crespo – Former President of the European Parliament

The scenarios are based on two key questions:
1) Will people’s identity become more nationalistic or will they see themselves more as global citizens sharing one planet and universal values?
2) In the future, will Europe be more divided or more united?

These two questions address people’s perceptions of self-identity and how they feel about supranational concepts such as ‘global citizenship’ and ‘European identity/citizenship’. The scenarios also explore what happens if Europe becomes more united or divided.

The aim of this report is to illustrate these diverse scenarios and examine what kind of future each one will bring if certain paths and self-identities are chosen. This analysis is intended to be accessible for everyone and shows clearly that the citizens’ support or opposition to the EU will have a dramatic impact on themselves, their community and the future of the world. As such, the UK’s EU referendum is not merely a national referendum, but a global one.

DOWNLOAD THE REPORT

PORTADA-01

 

USING GREEK MYTHOLOGY TO DESCRIBE THE FOUR SCENARIOS
Using ancient Greek mythology as a base, the four scenarios are:
Scenario 1) Icarus’s Fall – Breakdown of Europe
Scenario 2) Ulysses’ Sirens Song -EU: Loss of combined power in the world
Scenario 3) Achilles’ Heel – EU maintains status quo. Rests on its laurels.
Scenario 4) Hercules’ Labours – Team Europe: The EU as a force for good in the world.

SCENARIOS_4

 

The four scenarios described (Icarus’s Fall, Ulysses’ Sirens Song, Achilles’ Heel and Hercules’ Labours) range from the collapse of the European Union and the subsequent global chaos, to the continuation of the European Union project as a force for good in the world.

GRAPHIC

 

At the same time, the four scenarios focus on six crucial themes relating to the EU: EU Citizenship: Rights and Identity, EU Security and Peace, EU Single Market, Euro Currency, EU Enlargement and Neighbourhood, and The EU as a Global Actor.

SCENARIOS_EXAMPLE

 

The document provides a ‘big picture’ approach and a future vision of the true meaning and consequences of people’s vote by objectively showing and raising awareness among the population about the risks and opportunities that our present decisions carry on EU matters.

The four scenarios can and must learn from the lessons of the past, especially from the devastating lessons of WWI and WW2, when Europe was disunited, to reflect a very real scenario of a break-up of Europe and to what it can lead to in an uncertain world. An awareness of the different worlds described in these scenarios offers the opportunity to the people of the UK, Europe and the world to realise how important the EU has been in bringing stability to the continent.

Nicolas De Santis, founder of BRAND EU, said

From our experience developing strategic vision, this is a simple and clear way of envisaging the most likely four future scenarios for the Union to which we all belong. It’s easy to see in which of them you position yourself, and then, to take a sound decision before the EU referendum”.

As such, the scenarios project is also directed towards all of the European citizens across the 28 member-states and beyond that are in need of some guidance on the future of the European Union. In this way, BRAND EU and Gold Mercury International aim to show the great achievements that the EU has delivered so far and give a portrayal of how said achievements could be further advanced, improved, worsened or even totally destroyed, depending on how the UK votes in the EU referendum.

Scenario thinking is a way of approaching the future that is commonly used as a tool for creating long-term strategy; normally used by private and public sector organisations as well as civil society. Scenarios are tools that are used to define potential futures and paths. They create a frame of reference that decisions can be based on, in order to achieve common desired outcomes. A scenario exercise is innovative and important because in the midst of a deep conflict (like deciding to stay in or leave the EU) it can create a narrative that brings people together from across diverse organisations, affiliations and areas of thought, and teach them to think creatively about the common future of their community, country or continent.

 

 

On the BRAND EU Centre: Founded by Gold Mercury International, the Global Vision Strategy Think Tank and Consultancy, the BRAND EU Centre is a London-based pro-EU research and communications centre that works to re-invent the EU’s brand vision and kick-start the new European enlightenment. BRAND EU, is generating a people’s movement for the millions that believe in European unity and want to engage actively to innovate and reinvent Brand Europe. As an independent centre BRAND EU is not funded or affiliated with any EU institutions or governmental bodies, nor is it connected to any political parties. For more information about our activities and projects, visit our website brandeu.eu.

On Nicolas De Santis: The author of the report is Nicolas De Santis, President of think tank Gold Mercury International and founder of the BRAND EU Centre. As a tech entrepreneur and co-founder of opodo.com, Nicolas De Santis, is one of the CEOs of some of the UK’s biggest start-ups that have signed an open letter against EU exit appearing in the FT. De Santis created Captain Euro®, Europe’s Superhero, in the 1990’s to help launch the EURO currency. He recently relaunched Captain Euro® as part of the BRAND EU initiative. captaineuro.eu

On Gold Mercury International: Founded in 1961, Gold Mercury works with companies, governments, organisations and leaders to navigate global complexity and develop the strategic visioning and innovation required to build the sustainable business models, cultures and brands for the future. goldmercury.org

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jokinbEU REFERENDUM REPORT: EUROPEAN SCENARIOS 2025. Brexit can lead to Europe’s collapse and world chaos. Staying in the EU leads to a sustainable world. New European scenarios report highlights consequences of voting on the EU Referendum.
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LA SER Radio interviews Nicolas De Santis about LOS40 Radio Project and Brexit

Nicolas De Santis was interviewed by star presenter Javier Del Pino in the ‘A Vivir’ programme, which draws a record audience on weekends.

Del Pino and De Santis discussed the new vision and transformation of LOS40 into a digital entertainment company. The interview also covered Nicolas De Santis’s work on the BRAND EU Centre to re-invent the brand of the EU and his efforts to avoid Brexit in the UK.

 

Link to article on cadenaser.com

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CNBC Interviews Nicolas De Santis on Brexit and EU Referendum

Nicolas De Santis was interviewed by presenter Angela Antetomaso of CNBC Italy to discuss the impact of Brexit on the world, and the present situation in the UK with regards to the EU referendum.

De Santis explained that the EU referendum will be a very close race until the very end, as both camps fight for people’s hearts and minds as well as votes.

 

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Spanish Financial Newspaper Cinco Dias features Nicolas De Santis

The President of Gold Mercury International, Nicolas De Santis, was featured in the leading Spanish financial newspaper, Cinco Dias.

The article discusses his work on the new LOS40 project, which will transform the international music radio station brand into a digital and entertainment powerhouse. The interview also covers Nicolas De Santis’s work on the BRAND EU Centre and his efforts to avoid Brexit in the UK.

Link to interview on cincodias.com

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Gold Mercury President meets with Alex Salmond and Carles Puigdemont

Nicolas De Santis, President of Gold Mercury International, met the former First Minister of Scotland, Mr Alex Salmond, and the President of Catalonia, Mr Carles Puigdemont, at Gold Mercury House in London.

Gold Mercury hosted a radio programme led by the leading Spanish radio channel Cadena SER as part of its work to discuss and debate the future of Europe.

BRITAIN’s exit from the EU could have a knock-on effect prompting the Spanish region of Catalonia to launch its own independence bid. The future of Europe and the EU includes discussing and understanding separatist and independence movements, especially in key nations such as the UK and Spain”

said Nicolas De Santis, founder of BRAND EU (The European Union Brand Centre) and President of Gold Mercury International.

Mr Puigdemont, 53, was elected as President of Catalonia in January 2016, following an agreement between the pro-Catalan independence parties Together for Yes and the CUP.

The upcoming EU referendum in the U.K. will be carefully monitored within the Spanish region of Catalonia, we will monitor any reaction and digest what that could mean for Catalonia’s own separatist ambitions”

said President Puigdemont.

For its part, the EU has said that it should not be taken for granted that an independent Catalonia could even stay in the EU as it does not want to set a precedent for other separatist movements in Europe.

The U.K. referendum on June 23 is just three days before a national election re-run in Spain on June 26 (following an inconclusive election in December last year). Puigdemont believes that the recent political situation in Spain – one of stalemate and indecision with parties refusing to work with each other – would be repeated and that the Catalonia issue would remain unresolved.

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Gold Mercury develops new brand vision for FERROGLOBE, merger of silicon metal giants.

Gold Mercury International has developed the new global brand vision for the recent merger of Grupo FerroAtlantica, a world leading producer of silicon metal, silicon alloys and ferroalloys and Globe Specialty Metals (Nasdaq: GSM), one of the largest global silicon metal and silicon-based alloy producers.

Rebranded Ferroglobe by Gold Mercury, this merger will create the leading international silicon and specialty metals producer with an enterprise value of $3.1bn and annual revenues of $2.3bn. The new Ferroglobe brand vision is about ADVANCING MATERIALS INNOVATION. Ferroglobe is strategically positioned to benefit from fast-growing demand for solar, automotive, construction, energy and consumer products (silicones).The new company will be a world leading producer of silicon metal, silicon alloys and ferroalloys.

Nicolas De Santis, President of Gold Mercury International said:

Silicone compounds are the main raw material for a large and growing number of industrial and consumer products, including silicone rubber parts, urethane foam, sealants, adhesives, lubricants, food additives, coatings, polishes and cosmetics. This merger represents a combination of two great companies in a very strategic part of the industry and the economy, which serves critical sectors such as automotive, construction, solar energy and consumer products. We are proud to work on such an important project with such global scale and potential”.

The new company will employ approximately 4,700 people globally and has operations in USA, Latin America, Europe, China and Africa. The merger comes after increasing demand for silicon in solar power panels, a market growing at about 30 per cent annually. Gold Mercury International won the project against other international consultancies due to its expertise in developing strategic vision projects for mergers and acquisitions.

We chose Gold Mercury International due to their expertise in working with industrial companies and mergers. Their strategic input has been invaluable for the repositioning of the merged entity”,

said Alan Kestenbaum, Globe’s Executive Chairman.

This is a merger of two of the specialty metals industry’s most respected companies to create a truly diversified global player, combining both organizations’ deep expertise in driving innovation and maximizing growth opportunities”.

said Javier Lopez Madrid, Vice-Chairman of FerroAtlántica and CEO of Grupo Villar Mir.

We are pleased as FerroAtlántica’s shareholder to have reached this agreement to partner with Globe. This combination is the next natural step for both FerroAtlántica and Globe to continue delivering solid growth and value for shareholders”.

said Juan Miguel Villar Mir, Chairman of Grupo Villar Mir.

Globe’s combination with FerroAtlántica creates a premier global player in the fast-growing silicon metal industry and combines two best-in-class companies. This deal gives Globe shareholders a company with greater international reach, a broader production base and opportunities for further cost reductions on an already low-cost platform”,

said Alan Kestenbaum, Globe’s Executive Chairman.

 

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Nicolas De Santis Live On CNBC On Consequences Of Brexit

Gold Mercury President and BRAND EU founder, Nicolas De Santis, was interviewed on CNBC Italy by anchor Angela Antetomaso to discuss the key issues related to the upcoming EU referendum in the UK.

 

BRAND EU is the independent brand marketing champion of the EU, acting as a research and communications centre to promote the EU brand in Europe and the world. On the upcoming UK referendum on the EU, Nicolas De Santis said that via its BRAND EU programmes, Gold Mercury International will do everything possible to change the negative image of the EU in the UK.

The negative repercussions of a BREXIT are global and far reaching. It will destabilise economies, international security. BREXIT benefits no one except our enemies. So far we have been successful with BRAND EU in creating a communications base to build a campaign from. Brexit is a possibility as the issue will be put to the vote of the public. One of the biggest issues is that in the UK we have a brutally Eurosceptic media which will stop at nothing to sell papers and influence people in a negative way towards Europe. Hopefully the British public will be able to make their own mind up, do their own research, otherwise, we could be sleepwalking out of the EU and into oblivion. We will do the impossible to avoid it”.

De Santis had previously forecasted in the same CNBC programme in June 2015 on the impossibility of a Grexit saying:

Greece has been lent €240 billion so far and is in a technical bankruptcy, or let’s call it a ‘controlled bankruptcy’. Its lenders need to keep flowing funds into Greece while giving it more time to get its house in order and agree a payment schedule that allows the country manage its internal politics and funding needs. The world does not want a Grexit and neither do the majority of the Greeks”.

To watch the recording of the live interview click here.

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Nicolas De Santis, President of Gold Mercury meets Ambassador of Tunisia to the UK

Mr De Santis met H.E. Mr Nabil Ammar, to discuss the state of Tunisia, the Arab Region, the European Union, and broader issues of International Affairs and Global Governance.

Tunisia has achieved something unique and exemplifying, not only for the country, the region or the Arab world, but for the whole world. Tunisia has given an important lesson of national unity and sets a path that many regions and parts of the world that are currently in trouble should follow”.

said Nicolas De Santis, President of Gold Mercury International.

In December 2010 the fire of the Arab Spring sparked in the Republic of Tunisia. Despite terrorist attacks, Tunisia continues to establish democracy, based on national dialogue and a model of peaceful change.

Embracing the values of freedom, dignity and justice, the country has recently adopted the greatest constitution in its history including many rights for women. Besides, thanks to the successful compromises achieved by the various parties, Tunisia has proved that Islamism and secularism can coexist and even establish a government. As a result, this transition could be defined as a good example of Global Governance, showing that a democratic approach to governance can prevail and work in the Arab world.

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  • H.M. King Simeon II of Bulgaria Joins Gold Mercury Advisory Board
  • H.M. King Simeon II of Bulgaria Joins Gold Mercury Advisory Board
  • H.M. King Simeon II of Bulgaria Joins Gold Mercury Advisory Board
  • H.M. King Simeon II of Bulgaria Joins Gold Mercury Advisory Board

H.M. King Simeon II of Bulgaria Joins Gold Mercury Advisory Board

H.M. King Simeon II of Bulgaria and former Prime Minister of Bulgaria (2001-2005) has joined the Gold Mercury International Advisory Board. King Simeon has been a crucial actor in the Bulgarian transition to a full democracy and to join the European Union and NATO.

Eduardo De Santis, Chairman and Founder of Gold Mercury said:

“It is a historic honour to have one of Europe’s most historic and charismatic figures in our board. HM King Simeon II has done and continues to do so much for Europe and for Bulgaria’s democracy and progress”.

H.M. King Simeon II will also act as a BRAND EU Ambassador for Gold Mercury. Brand EU is Gold Mercury’s Centre to advance the image and identity of Europe in the world.

King Simeon II is one of the last three living heads of state from the Second World War, the last man in the world to hold the title of ‘Tsar’ and one of the only monarchs in history to be democratically elected as head of state. On April 6, 2001 Simeon II proclaimed his decision to return for good and to contribute actively to the country’s revival, by employing the experience and contacts he had amassed in exile. In a historic address to the Bulgarian nation he proclaimed his intention to form a new political entity – the National Movement Simeon II (NMSII) – dedicated to high political morale and integrity. As the leader of the Movement, after overcoming the stumbling blocks on the way to registering the Movement in court, the Bulgarian King joined the parliamentary elections on June 17, 2001.

In 2001, after a landslide victory for the NMSII, Simeon II Saxe-Coburg Gotha was sworn in as Prime Minister of the Republic of Bulgaria on July 24, 2001. He completed a successful 4-year term of office in a government coalition with the Movement for Rights and Freedoms (MRF) – the first post-communist cabinet to end its mandate with enhanced public approval. During the term of the NMSII governance, Bulgaria attained the strategic national ideals of joining NATO and signing the Treaty of Accession to the European Union.

His government –consisting primarily of technocrats and western-educated politicians- has been viewed as one of the more stable ones in Bulgaria’s recent history with the country acceding to NATO and Simeon receiving the Path to Peace award in 2002.

Simeon II Saxe-Coburg Gotha has been decorated with more than 30 other distinctions, including the highest class of the Royal and Distinguished Spanish Order of Carlos III, the Grand Officer class of the French Legion of Honor, the Belgian Grand Cross of the Order of Leopold II, the Islamic Grand Cross of the Order of Independence of Jordan, the Greek Grand Cross of the Saviour, the Grand Cross of the Equestrian Order of the Holy Sepulchre of Jerusalem, the Grand Cross of the Order of Malta, Kinght of the Order of the Golden Fleece, Knight Grand-Cross of Honour and Devotion, as well as with the highest classes of a number of European Dynastic orders.

For the full version of his CV, visit our Leadership page.

adminH.M. King Simeon II of Bulgaria Joins Gold Mercury Advisory Board
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