• Gold Mercury Chairman Attends Euroamerica Foundation Anniversary
  • Gold Mercury Chairman Attends Euroamerica Foundation Anniversary

Gold Mercury Chairman Attends Euroamerica Foundation Anniversary

Gold Mercury Chairman, Eduardo De Santis, attended the XV anniversary celebrations of the EuroAmerica Foundation.

The Event was presided by H.R.H Prince Felipe of Asturias, and future King Felipe VI of Spain. Prince Felipe stressed the point that Spain is a European nation with a great Latin-American identity and a universal outlook. H.R.H Prince Felipe also thanked the foundation for the work developed in the last fifteen years to develop stronger ties between Spain, Europe and Latin America in the areas of business, politics and education.

The ceremony was attended also by numerous political and business figures including José Manuel García-Margallo, Spanish foreign minister, Benita Ferrero-Waldner, President of the EuroAmerica Foundation and César Alierta, President of Telefónica.

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Gold Mercury President Attends House Of Lords Event On Obesity Epidemic And Diabetes

Gold Mercury President, Nicolas De Santis, attended the Windreff event on "Preventing diabetes and obesity: the role of sport, diet and exercise," hosted at the house of Lords by Baroness Howells of St Davids, OBE.

The event focused on the critical rise of diabetes and obesity in the world.

Baroness Howells is the President of the Windward Islands research and Education Foundation. Professor Gareth Williams, Emeritus professor of Medicine at the University of Bristol and expert on diabetes and obesity, spoke on the challenges of diabetes on a global scale. Professor Harry Rutter of the London School of Tropical Medicine and scientific advisor to Public Health England, spoke about how to combat obesity. Charles Modica, Chancellor of St George University of Grenada, was also present at the Windreff event.

No country on earth has reduced obesity rates in more than three decades

Almost 30 percent of the earth’s population is obese or overweight, a new study Published in The Lancet on May 29, “Global, regional, and national prevalence of overweight and obesity in children and adults during 1980–2013: a systematic analysis for the Global Burden of Disease Study 2013,” was conducted by an international consortium of researchers led by the Institute for Health Metrics and Evaluation (IHME) at the University of Washington. Overweight is defined as having a Body Mass Index (BMI), or weight-to-height ratio, greater than or equal to 25 and lower than 30, while obesity is defined as having a BMI equal to or greater than 30, estimating that this affects about 2.1 billion people.

Obesity rates have increased in countries all over the world, but it’s not an evenly distributed health problem, the Institute for Health Metrics and Evaluation reported on Wednesday.

In the developed world, adult men have higher rates of obesity (defined as having a Body Mass Index of 30 or more) than adult women. In the developing world, the opposite is true.

The prevalence of overweight and obese children and adolescents worldwide has increased by nearly 50 percent since 1980, the study says, and no country on Earth has successfully reduced obesity rates in the last 33 years.

Childhood obesity rates are notably higher in the Middle East and North Africa, particularly among girls.

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  • Gold Mercury President Attends Chelsea FC Player Of The Year Awards 2014
  • Gold Mercury President Attends Chelsea FC Player Of The Year Awards 2014
  • Gold Mercury President Attends Chelsea FC Player Of The Year Awards 2014

Gold Mercury President Attends Chelsea FC Player Of The Year Awards 2014

Nicolas De Santis, President of Gold Mercury International and advisor to Chelsea FC, attended the Player of the Year awards ceremony, which took place in the Great Hall at Stamford Bridge and was hosted by Chelsea TV's Gigi Salmon and Trevor Nelson from BBC Radio 1.

Eden Hazard was crowned the Chelsea Player of the Year for 2013/14. The Belgian received the award from Jose Mourinho to cap a memorable second season with the Blues. The Belgian international has impressed with 17 goals and 10 assists in all competitions for the Blues, helping them contend for the Premier League title and progress through to the semi-finals of the Champions League. Former Chelsea defender Paulo Ferreira also collected the Special Recognition award for his service at the club; he appeared 217 times between 2004 and 2013.

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Brand EU Centre Launch Attracts World Media Attention: CNN, CNBC, Al Jazeera and RT Coverage

Gold Mercury have recently launched the BRAND EU™ Centre: a pro-EU, independent initiative designed to reposition the European Union’s poorly communicated “brand image” and clarify its future vision. It will also deliver critical analysis and insights on the current state of the EU’s identity, and provide solutions for increased citizen involvement and improved EU governance.

The launch of the European Union Brand Centre is already attracting world media attention. As part of the media campaign leading up the full launch of the center, Gold Mercury President and Brand EU Centre Founder Nicolas De Santis has been appearing on live television interviews to discuss the European Union’s branding problem, and why it so desperately needs a dedicated centre to manage its brand.

De Santis was interviewed by Richard Quest of CNN on “Quest Means Business,” concerning the current identity and branding crisis which the European Union is suffering. During the interview, they discussed the “shambolic” situation with regards to how the EU connects with its citizens, and how the EU has safeguarded peace in Europe for 50 years now.

De Santis was also interviewed by leading anchors Ross Westgate and Louisa Bojesen on CNBC. During the interview, De Santis talked about the branding problem of Europe and why focussing on helping citizens connect with the European brand is so important for the future of the EU and of European peace and stability. Over the course of the discussion it was noted how the typical discourse surrounding the EU tends to focus on the negatives (and/or how the negatives are avoided and mitigated by the EU in the pro-European forum), rather than the actual positives the EU brings to its citizens, such as its current moves to abolish roaming charges across the EU.

To learn more about the media interviews, watch the CNN and CNBC Videos above. To learn more about the Brand EU Center, please visit the following link.

Gold Mercury’s President also spoke on Al Jazeera and RT. On Al Jazeera he talked about the outcome of the European elections and how it is a reflection on the recent Eurosceptic discourse, and the growing need to solidify a strong brand and identity to help keep Europe together.

RT (Russian Television) conducted an interview at Gold Mercury and BRAND EU Headquarters in Mayfair London, where Polly Boiko, RT Correspondent, looked into BRAND EU’s recent poster campaigns, and their potential impact on driving home both humorous and serious/emotional messages about the EU to citizens.

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Gold Mercury Launches The Brand EU Center™ To Reposition The Brand Of The European Union And Clarify Its Future Vision

Poor management of the EU brand and its communications identified by Gold Mercury International as a major weakness, creating Eurosceptic and populist attacks, secessionist movements, and harming citizen involvement and progress of the Union as a whole.

London 13th May 2014

London based Gold Mercury International, the Corporate Vision® Strategy Think Tank, has launched the BRAND EU™ Centre, a pro-EU, independent initiative designed to reposition the European Union’s poorly communicated “brand image” and clarify its future vision. It will also deliver critical analysis and insights on the current state of the EU’s identity, and provide solutions for increased citizen involvement and improved EU governance.

The EU and its institutions are too complex, and EU symbols have failed to connect with the citizens

Gold Mercury’s analysis of the EU brand and institutional framework concludes that the many EU institutions (how the EU works) are too difficult for the public to understand. Also the symbols such as the European Flag, the Euro currency, Europe’s national day (9th of May) and Europe’s anthem (Beethoven’s 9th Symphony) have failed in connecting with the citizens and convey little emotion or clarity about where the European Project is going. Instead these symbols currently represent a distant and complex institutional structure, and the bureaucratic nature of the project. They fail to convey all the benefits of the EU in citizens’ everyday lives.

The EU has maintained peace in Europe for more than 50 years. More recent and practical examples of benefits include: ensuring food safety (like in the horse meat scandal, requesting more traceability in the food chain), making markets competitive (like in reducing mobile phone charges). The lack of an effective EU brand strategy provides a great vacuum that is currently being filled by Eurosceptic and populist, rhetoric based mostly on EU myths and scare tactics.

Potential UK-EU referendum and Secessionist movements across Europe

With the upcoming Scottish Referendum potentially breaking the UK federation, the potential secession of Catalonia from Spain, the requests for other regions to secede from their own countries and the potential UK exit from the EU based on a future referendum, it is clear that a strong and more united European Union is critical to maintain stability in Europe. No country would benefit from the disintegration of Europe; going back to a pre-World War II scenario, and repeating the horrors and chaos of the past.

Clarifying the future vision and BRAND OF THE EU

The mission of the ‘BRAND EU – European Union Brand Centre’ at Gold Mercury International is to assist in the creation of a powerful EU BRAND identity, and clear vision that connects with citizens and the rest of the world. Via its research and various programmes, Gold Mercury aims to clarify what the EU really is (a bastion of stability), shed light on its critical role in the world, and stimulate unbiased discussions concerning where the EU needs to go and what it must evolve into (vision).

Gold Mercury believes that it is now critical for citizens to get involved in this stage of the EU project before they become too disenfranchised. To achieve this, the BRAND EU Centre will help re-position the EU BRAND, and show its key benefits and its weaknesses; while proposing ways forward and recognising the need for a brand reinvention and clarity of vision. Ultimately the centre will propose constructive EU reforms and more efficient EU governance. The BRAND EU Centre draws on Gold Mercury International’s extensive, 50+ years’ worth of experience in building global and institutional brands, and our expertise in global governance, strategic visioning & scenario planning and territorial strategies. Gold Mercury’s team expertise includes brands such as Coca Cola, Iberdrola/Scottish Power, opodo, Prisa (the Spanish Media Conglomerate), Google, Garanti bank, Government of South Africa, the European Parliament and the European Movement.

“Gold Mercury has identified the lack of a clear EU Brand identity as a key obstacle to achieving the full support of its citizens and to the development of Europe as a whole. One of the key branding problems for citizens, which hinders their ability to understand the European Union and participate actively, is the complexity of the current political structure of the EU. It is a hybrid between a federal system and an international organisation. It can be only understood by academics or experts. It is critical that we make it simpler to understand and create a glue; an ‘esprit de corps’ that binds people closer together.”

says Nicolas De Santis, President of Gold Mercury International, and global branding expert.

Giving the EU a right to a fair trial. Eurosceptic and populist attacks on EU mostly based on myths, media bias and misinformation to the public.

The research carried out by Gold Mercury, on the Eurosceptic discourse which generates a negative climate of opinion about the EU, finds that it is based mostly on myths and misinformation that can be easily challenged by using real facts. If we analyse a popular Eurosceptic myth, like: “The EU is costly and inefficient”, the reality is that there are fewer than 27,000 full-blown Eurocrats to serve an EU population of more than half a billion people. By contrast, Britain has just under half a million civil servants, 158 times as many as the EU Commission, on a per capita basis. By clarifying the real EU situation, inspiring discussion, and filling the proverbial information vacuum, Gold Mercury aims to shed light on European Union affairs and allow people to reach their own independent judgement of the EU, with all the facts and material presented clearly.

“We Europeans are striving to overcome the ongoing crisis and strengthen our common project. Most of us think that we must go on, by carefully weaving together the fabric of a more United Europe, while others think they are trapped in a spider web. Former President Lula has rightly reminded us that we Europeans do not have the right to cancel a project that belongs to the whole Humanity.”

Enrique Baron Crespo, Former President of the European Parliament.

BRAND EU Centre Leadership

The BRAND EU Centre is led by Nicolas De Santis, President of Gold Mercury International; and Enrique Baron Crespo, former President of the European Parliament. Nicolas De Santis is an expert in global branding and European Union identity issues, and has advised the European Parliament, the European Commission on EU Brand issues and the launch of the EURO. Enrique Baron Crespo is a leading figure in the construction of Europe, and the President of the European Parliament (1989–1992), Chairman of the European Parliament Committee on Foreign Affairs (1992–1995), Chairman of the International Trade Committee of the European Parliament, and was the International President of the European Movement. Leading global business figures are joining the initiative, including U.S. business leader Todd Ruppert, Founder & CEO of RTR International and former President & CEO at T. Rowe Price Global Investment Services.

Promoting the core values of the European Union – The EU is a global public good and a great example of international governance and cooperation.

The European Union is the great demonstration that cooperative forms of global governance work. It has united Europe in peace for more than 50 years. Despite being the best example of international cooperation and peace in the world, the “brand,” and communications of the EU have not been well managed, understood or communicated to the people. This has created a prevailing atmosphere of disenfranchisement, and opposition to what is undoubtedly an incredible global public good of peace and great stability in the world; given today’s increasingly volatile world. This needs to be protected and nurtured.

The BRAND EU Centre aims to guarantee that the people of Europe, and beyond, understand the EU, and the universal values which its member states have chosen to represent and defend. Values like liberty, democracy, solidarity, human rights and the rule of law. The EU’s values are universal and global. The BRAND EU is therefore a global brand and a guarantor of these values, and the BRAND EU Centre aims to promote and strengthen this brand.

BRAND EU Centre – Target Areas and Programmes

In order to progress forward with the European project, the BRAND EU Center will develop BRAND EU campaigns, conduct independent research, issue publications and organise events and webinars, which facilitate dialogue around the research topics of the centre between European, national and international authorities, civil society members, corporations and European citizens in different countries. We believe that it is critical for business leaders, public officials, and most importantly – the everyday citizen, to truly understand what the EU really is, how it works, and its vision for the future, as well as to establish a brand identity which all of its citizens can relate to.

The role of the BRAND EU™ Centre involves the following areas:

  1. Clarifying the current state of European Union brand identity and the role of the EU at all levels: local, regional, national, and international.
  2. Assisting in the strategic positioning and promotion of the BRAND EU as a leading global brand of unity, both within Europe, and the world.
  3. Facilitating independent discussion and debate about European Issues on a level and informed playing field through programmes, campaigns and events. For everyone – not just academics and experts.
  4. Clarifying how the EU works through research programs and publications, to improve European communications and understanding. Some current BRAND EU™ research areas include:
  • Re-positioning of BRAND EU and its vision for the future
  • Demystifying the EU Myths – Speak Truths about the EU
  • Building a Collective EU Brand Identity
  • The Current State of European Union’s Governance & the Potential for Greater Political Integration
  • Comparing the EU and US Federal Systems
  • Clarifying UK and Pan-European Opinion Polls on the EU

5. Monitoring the EU Brand and reporting on its progress.

“A United Europe is important for the world. The recent EU-US Summit in Brussels has shown that the European Union as a whole is a key ally and strong partner of the United States, sharing core values of democracy, individual freedom, the rule of law, human rights and a commitment to open societies and economies.  The US and the EU work together in solving global challenges including reinforcing economic growth and job creation. The Summit reaffirmed the ambitious Transatlantic Trade and Investment Partnership (TTIP) that will reinforce an economic partnership that already accounts for nearly half of global output and supports nearly a trillion Euros in bilateral trade and 13 million jobs on both sides of the Atlantic.”

Todd Ruppert, Founder & CEO of RTR International and former President & CEO at T. Rowe Price Global Investment Services.

The European Union is the legacy and resolution of centuries of war and devastating conflict in Europe; culminating in World Wars 1 and 2. The EU recently won the 2012 Nobel Peace Prize for advancing peace, democracy and human rights in modern times. We believe that if we are able to clearly communicate what the EU really is and what it stands for in the world, all Europeans (and non-Europeans) will increase their support and involvement in the European project so important for world stability.

For further information or to arrange media interviews contact:
Chon Kemp – Corporate Affairs: Chon.kemp@goldmercury.org
Phone: From UK 02071933708. From abroad: +442071933708

ON GOLD MERCURY INTERNATIONAL

Gold Mercury – The Corporate Vision® Strategy Think Tank. Gold Mercury works with organisations and leaders to navigate global complexity and develop the strategic visioning and innovation required to build the sustainable business models, cultures and brands for the future. Since its founding in 1961, Gold Mercury has been a pioneer in advancing global governance and international and economic cooperation in different spheres. GLOGO®, our Global Governance Monitoring and Rating System is a unique framework to organise world complexity and report on the impact of major decisions and events on the future of our world. Our historic GOLD MERCURY AWARDS® for Global Governance exemplify visionary leadership and sustainable decision-making. Our laureates include the most visionary individuals and organisations in the world. Our Visionary Leadership Academy offers executive programmes and Master classes to develop the new leadership and strategic skills required to lead in the 21st Century.

ON BRAND EU – EUROPEAN UNION BRAND CENTRE

The mission of the BRAND EU – European Union Brand Centre is to assist in the creation of a powerful EU BRAND identity that connects with citizens and the rest of the world. Via our various programmes, we aim to clarify what the EU really is, its global role and where it is going (vision). It is critical for citizens to get involved in the EU project. To achieve this, we must reposition the BRAND EU and show its key benefits, while proposing ways forward; recognising the need for constructive EU reforms.

Founding Partner

Media Partners

   
 
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Prof. Dawn Chatty, Director Refugee Studies Centre At Oxford University Visits Gold Mercury

Professor Dawn Chatty, Director of the Refugee Studies Centre at the University of Oxford, and Professor of Anthropology and Forced Migration, visited Gold Mercury to meet with President Nicolas De Santis.

 

During the meeting they discussed parts of Gold Mercury’s upcoming sustainable research agenda and projects on the future of megacities and R2P (the Responsibility to Protect). They also discussed the upcoming Gold Mercury conference in Tunisia which looks at the future of its democracy and its new constitution, and the Arab Spring as a whole. A large part of the world’s displaced people are in Arab countries with forced migration affecting the entire region.

Professor Chatty’s work in forced Migration at the Oxford Refugee Studies Centre includes forced settlement of mobile indigenous peoples (i.e. nomads, pastoralists, shifting agriculturalists and hunting-gatherers) as an outcome of global environmental governance.

The Refugee Studies Centre (RSC) was founded in 1982 and is part of the Oxford Department of International Development. The Refugee Studies Centre (RSC) aims to build knowledge and understanding of the causes and effects of forced migration in order to help improve the lives of some of the world’s most vulnerable people.

Professor Dawn Chatty is a social anthropologist whose ethnographic interests lie in the Middle East. Her research interests include a number of forced migration and development issues. Professor Chatty is both an academic anthropologist and a practitioner, having carefully developed her career in universities in the United States, Lebanon, Syria and Oman, as well as with a number of development agencies such as the UNDP, UNICEF, FAO and IFAD.

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Former Foreign Minister Of Tunisia Dr Rafik Abdessalem Visits Gold Mercury

Dr Rafik Abdessalem, Former Foreign Minister of Tunisia, visited Gold Mercury to discuss the development and organisation of an international conference that Gold Mercury is organising in Tunisia to discuss the future of the country.

The conference will also discuss key issues such as democracy and Islam, the role of women in the country as well as economic development and investment.

This conference will examine the case of Tunisia (so far), as a successful example of a smooth transition in the region, after promulgating the new constitution. Gold Mercury will also present the Gold Mercury International Award to candidates that played a key role in this transition. This Award Ceremony and Conference is managed at the highest levels of government, business, academia and civil society organisations. Check out the conference’s event page for a more detailed agenda and plans about the event.

Dr Rafik Abdessalem and Gold Mercury President Nicolas De Santis also discussed the recent situation in Tunisia following the Arab Spring and the reconciliatory process used for the development of the new constitution. They also discussed the situation in other Arab spring countries and the Middle East, as well as the upcoming European Union elections. Dr Rafik Abdessalem is the former Minister of Foreign Affairs for Tunisia, under Prime Minister Hamadi Jebali. In London, he founded the Maghreb Centre for Research and Translation, as well as chaired the London Platform for Dialogue. He is also a visiting scholar at the Oxford Centre for Islamic Studies, and has worked as a senior researcher and head of the Research and Studies office at Al Jazeera. He is a member of the ”Ennahda Movement”, and has published 2 books and many articles in Asharq Al-Awsat, an Arabic international newspaper.

 

 

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  • Gold Mercury Advisory Board Announces New Members
  • Gold Mercury Advisory Board Announces New Members
  • Gold Mercury Advisory Board Announces New Members
  • Gold Mercury Advisory Board Announces New Members
  • Gold Mercury Advisory Board Announces New Members
  • Gold Mercury Advisory Board Announces New Members
  • Gold Mercury Advisory Board Announces New Members
  • Gold Mercury Advisory Board Announces New Members
  • Gold Mercury Advisory Board Announces New Members

Gold Mercury Advisory Board Announces New Members

Gold Mercury's ever growing international advisory board has welcomed several esteemed new board members.

The two most recent additions to Gold Mercury’s international advisory board are: Father Luis de Lezama, Founder of the Lezama Foundation, and Carmen Posadas, Award-winning Uraguay-Spanish author. Both are experts in the field of Global Culture.

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Father Luis de Lezama, Founder of the Lezama Foundation and expert in Global Culture.
Father Luis de Lezama is a Basque Catholic priest, and president of Grupo Lezama: one of the world’s most successful high-end restaurant chains, with 20 in Spain plus two other restaurants in Washington, DC, and Seattle. The now legendary Lezama restaurants attract many loyal and prominent clients. Grupo Lezama served meals to the late Pope John Paul II.Lezama has been a journalist, a writer, restorer, businessman and a practical priest. He now practises in the Parish of Santa Maria Blanca in Montecarmelo, Madrid. The Lezama FOUNDATION runs a general school in his parish, with 1,600 students aged one to 16 and have introduced a revolutionary education system (EBI) developed with Microsoft to advance the way children learn for the future.

Carmen Posadas, Award-winning Uraguay-Spanish author and expert in Global Culture.
Carmen Posadas was born in Montevideo (Uruguay), in 1953. She has published more than 15 books for children, stories and essays, and has contributed to a number of scripts for TV & movies. In 1996 she published her first novel, CINCO MOSCAS AZULES (The Last Resort) which was one of the most surprising and successful books of the year. Her second novel, PEQUEÑAS INFAMIAS (Little Indiscretions), won the 1998 Planeta Prize. She is also the author of LA BELLA OTERO (now turned intro a movie), EL BUEN SIRIVIENTE and JUEGOS DE NIÑOS (2006). Her work has been translated into 23 languages so far and in 2003, Newsweek Magazine pointed her out as one of the most outstanding writers of her generation.

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Other recent additions to Gold Mercury’s international advisory board include:

________________________________________________________________________________

Professor Roger Zetter, Emeritus Professor of Refugee Studies and Former Director of the Refugee Studies Centre at Oxford University and expert in Global Peace and Security.
Throughout his career Zetter’s research and teaching has centred around the institutional and policy dimensions of forced migration, the impact of humanitarian assistance on refugees and asylum seekers and shelter and settlement policies. Roger Zetter has written over 30 peer reviewed papers, 20 book chapters and 10 major research reports. He also served as Editor of the 2012 ‘World Disasters Report’ for the International Federation of the Red Cross (IFRD). During the course of his career he has been a consultant to many international and intergovernmental organisations.

Baroness Susan Greenfield, Scientist and Professor of Pharmacology at Oxford University and expert in Global Health.
Baroness Susan Greenfield is a scientist, writer and broadcaster who specialises in the physiology of the brain. During her career she has conducted extensive research into the impact of technologies on the mind, how the brain generates consciousness and different approaches to neurodegenerative diseases. She is also renowned for her written works, having published a number of scientific books covering topics such as: future society, personal identity, neuroscience and neurobiology. Today she continues to contribute to the scientific field acting as a Professor of Pharmacology at Oxford University, whilst also leading a multi- disciplinary research team in exploring novel mechanisms linked to neurodegenerative diseases.

Roza Otunbayeva, Former President of Kyrgyzstan and expert in International Law and Humanitarian Affairs.
Roza Otunbayeva is the former President of Kyrgyzstan. In 2010 Otunbayeva was a key leader of the Tulip Revolution in Kyrgyzstan which resulted in the removal of President Akayev. She was then selected by opposition leaders to lead the Kyrgyz interim government and served as president until December 2011 when her term ended.

Peter Waine, Founding Director of Hanson Green and expert in Global Economic and Social Policy.
Peter Waine is the Founding Director of Hanson Green, a specialist search firm which dominates the UK non-executive recruitment market. As Founding Director of Hanson Green, he plays a key role in setting the agenda of how prominent UK businesses are run. Peter Waine is an accomplished author, having co-authored the management book ‘The Independent Board Director’, as well as ‘Takeover’, an acclaimed business novel and ‘The Board Game,’ which has become somewhat of a bible for directors. Waine was formerly a visiting Professor at Warwick and Cass business schools and is also currently National Chairman at CPRE (Campaign to Protect Rural England.)

Francisco Luzón López of Former General Manager of Banco Santander and expert in Global Economic and Social Policy.
Francisco Luzón López graduated with a degree in Economics and Business Studies from the University of Bilbao before embarking on a highly successful business career. He served as Director at Banco Santander Central Hispano S.A until January 2012, having joined the company in 1996. He was appointed as a Director of the Bank in 1997 and was then re-elected by the general meetings of shareholders in 1999, 2001, 2004 and 2007.

Dr William Haseltine, PhD., Founder of Human Genome Sciences and expert in Global Science.
Dr William Haseltine PhD is an American biologist, entrepreneur and philanthropist. He is renowned for his ground breaking work on cancer, HIV/AIDS and genomics. He acts as President of The Haseltine Foundation for Science and the Arts, which aims to foster a relationship between science and the arts. He is involved in Public and International Policy, advising several governments, biotechnology and pharmaceutical companies. Dr Haseltine also founded the Journal of AIDS Research and Retrovirology and The Journal of Regenerative Medicine. His extensive achievements in research have led to him receiving numerous awards and honours throughout his career.

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The Brand EU Center – Nicolas De Santis and Enrique Baron Crespo Interviewed on CNBC

As part of the launch of Gold Mercury's Brand EU Center, Gold Mercury President Nicolas De Santis, and Former President of the European Parliament, Enrique Barón Crespo, were interviewed on CNBC about the current situation in the upcoming European elections and the aims and goals behind the Brand EU Center, which Gold Mercury launched today.

The Brand EU Centre is Gold Mercury’s initiative to reposition the brand of the European Union and clarify its future vision.

Enrique Barón Crespo stressed the importance of the upcoming European elections, and the need for ever greater political and economic integration throughout Europe, which is currently suffering from a brand management crisis; which has created an atmosphere of popular dissent and Euroscepticism which threatens the foundations of European peace. Barón Crespo stressed that these upcoming European elections are especially important because they are the first elections in EU history which have featured a real “European” electoral campaign, at a time when voter apathy is at its highest.

Nicolas De Santis talked about the launch of the Brand EU Center, which he and Enrique Barón Crespo are jointly leading.

The mission of the BRAND EU – European Union Brand Centre at Gold Mercury International is to assist in the creation of a powerful EU BRAND identity that connects with citizens and the rest of the world. Via our various programmes, we aim to clarify what the EU really is, its global role and where it is going (vision). It is critical for citizens to get involved in the EU proj ect. To achieve this, we must re-position the BRAND EU and show its key benefits, while proposing ways forward, recognising the need for constructive EU reforms. The Centre uses Gold Mercury International’s extensive experience in global branding and identity issues, European Union affairs, strategic visioning and territorial branding.

Despite being the worldwide shining bastion of global governance and peace, the “brand,” or the identity of the EU has not been well managed, understood or communicated to the people. This has created a prevailing atmosphere of disenfranchisement and opposition, to what is undoubtedly an incredible global public good of peace and great stability for us all; given today’s increasingly unstable world. The European Union is the legacy and resolution of centuries of war and conflict in Europe; culminating in World Wars 1 and 2. It is crucial that we do not allow this legacy to be eroded by its own weak marketing strategy which does not reflect the current reality.

The BRAND EU Centre is Gold Mercury’s initiative to resolve this disenfranchisement, and will be run by Enrique Baron Crespo, former President of the European Parliament, and Nicolas De Santis, President & Secretary General of Gold Mercury International. The BRAND EU Centre will unofficially manage the EU’s Branding, and make it communicable and accessible for all citizens; to understand and appreciate.

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  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
  • Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014

Gold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014

As part of Gold Mercury's global governance research agenda for 2014 on strategic visioning and business model innovation, we have started new research projects to uncover the next paradigms in the areas of: THE FUTURE OF FINANCIAL SERVICES, THE FUTURE OF MEDIA CONSUMPTION AND CONTENT, THE FUTURE OF ENERGY, SUSTAINABLE CITIES OF THE FUTURE,  THE FUTURE OF THE OCEANS, REDEFINING THE PURPOSE OF GROWTH IN VIEW OF SUSTAINABILITY, and a project on the UNITED NATIONS concept of RESPONSIBILITY TO PROTECT. 

If you wish to contribute to any of these projects as a sponsor, researcher, contributor or partner organisation, please send an email to Chon Kemp – Corporate Affairs Manager: chon.kemp@goldmercury.org. Below is more detail on these strategic visioning projects:

Project Title: MANAGERS OF DREAMS – The Future of Financial Services & Money

Description: The financial services industry constitutes an important service to economies but recently has been the cause of much woe and misfortune. A new 2014 study on the ‘Millennials’ generation showed that the financial services industry is prime for disruption: A third of ‘Millennials’ believed they’ll be able to live a bank-free existence in the future, banks were among their top hated brands and viewed these financial institutions as irrelevant. A technological revolution coupled with the loss of trust and the demands of a new generation are set to transform the players and tools available to this industry. This report will explore the current trends and new players affecting its transformation, and will examine the future trends, features, and business models of the financial services sector.

Project Title: The Future of Content, Media, Entertainment & Knowledge

Description: In the modern world, there is more content than available time to consume it. With the advent of the content explosion, this issue poses diverse social and economic problems. As content and information have grown ever more abundant and universally accessible, attention limits our ability to consume them. This paper looks at the way in which technological and paradigmatic advances in information and content are affecting how we give and compete for attention, and how information and knowledge must be organised, produced, marketed and consumed in the future.

Project Title: ENERGROWTH – The Future of Global Energy

Description: Around ¾ of our oil fuel is used in transportation, and around ¾ of our electricity powers buildings. The remainder of both runs factories. So radical improvements in transportation, buildings, and factories in a variety of areas can help to reduce our reliance on oil and gas. We can eliminate our addiction to oil and coal by 2050 and use one-third less natural gas while switching to efficient use and renewable supply. This requires proliferation of hefty technological change – but also requires some pretty significant and deep paradigm shifts in the way that society conceptualises and frames issues around energy and power; socially, economically, and politically. In order to reinvent the industry, we must reinvent our thinking too. This report will cover the technologies and paradigms needed to facilitate a shift towards far more efficient energy usage (not solely production, but consumption also) in 2050.

Project Title: HUMANOPOLIS – Sustainable Humans = Sustainable Cities

Description: With the global population set to reach around 9 billion by 2040, the question of how to ensure decent quality of living for this vast number of people, without jeopardizing the capabilities for future generations becomes paramount. What are some of the emerging trends and technologies in modern cities which can be used to help promote a sustainable future for humans? This report examines key urban sustainability issues, and presents future business models and innovations which will help combat them in the future. Re-inventing cities will also mean re-inventing how humans consume, learn, work and live.

Project Title: TO CARE OR NOT TO CARE – The Future of Responsibility to Protect (R2P)

Description: R2P is a United Nations initiative established in 2005. It is an emerging ideal which exerts that sovereignty is not a right, but rather entails responsibilities for states to provide protection and security for their populations. This report will analyse the current state of R2P and its history, failures and successes, and also identify the barriers and issues currently hindering R2P initiatives, as well as explore key recommendations required in order to advance this critical humanitarian concept.

Project Title: Re-inventing Growth: How to merge growth and sustainability to create a better future

Description: Modern economic and business thought is about growth almost at any cost. With sustainability quickly becoming a serious obstacle to the future of mankind, growth as a strategic concept has to be redefined and re-invented. This report aims to redefine the concept of growth by merging it with sustainability. The short term, unsustainable solutions employed by businesses everywhere, are quickly becoming problematic in this increasingly unstable and complex world – understanding how to merge business model innovation and sustainability should be at the core of future business strategy.

Project Title: 70% WATER: PLANET OCEAN – Redefining how we Perceive our Oceans, our World and Ourselves

Description: Our lives and economies depend on a healthy ocean. When we saw our planet from space for the first time, we did not call it the “brown planet,” or the “green planet.” Earth’s place in our solar system is as the “blue planet,” with 70% of its surface being covered by water. The Oceans form the majority of our planet, yet are often not widely considered to be a major element of sustainability in the overall public eye. Understanding the issues and future challenges facing the future governance of our oceans is paramount to sustainable development. This report will explain why the oceans are critical to our future and what can be done to advance governance of these crucial human resource.

adminGold Mercury Sustainable Global Futures – Vision Research Projects Q2 2014
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