De Santis Live on CNBC News Commenting On UK Election Results and EU Referendum

Nicolas De Santis, President of Gold Mercury International, spoke live on the CNBC - UK Election Special 2015, broadcast from the Houses of Parliament in London’s Westminster.

 

De Santis explained to CNBC Italy anchor Angela Antetomaso, what the dramatic UK election results meant for the future of the UK including the Conservative promise of an EU referendum in 2017. With a clear win by the SNP in Scotland, De Santis believes that the issue of further devolution and a more federal Britain will prop up in the constitutional agenda very soon, creating great tensions in Parliament. He said on the interview:

We have seen today the resignation of not one but three political leaders: Clegg, Miliband and Farrage. Today the big personal triumphs are for the PM Cameron and Scotland’s First Minister Nicola Sturgeon. Today’s results will reshape the political future of the UK. The question is how these two leaders, of two countries – who now believe in very different futures – can live together or whether they will find that this is impossible”.

In regards to an EU referendum, he commented that there will be two great years of uncertainty, but believes UK will ultimately stay in the EU.

De Santis is an active PRO-EU campaigner in UK and Europe, having established the BRAND EU Centre and re-launching Captain Euro (Europe’s Superhero cartoon used to launch the EURO) to reposition the brand and image of the EU:

Gold Mercury International and myself are now preparing for the important mission to make sure that UK remains a member of the EU. We will be an active part of the upcoming campaigns and efforts to clarify what the EU stands for, generate a positive perception of the EU and promote its critical role in the world”

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Vice Prime Minister Of The Republic Of Macedonia Visits London

Zoran Stavreski, Vice Prime Minister and Minister of Finance of the Republic of Macedonia met Nicolas De Santis, President of Gold Mercury in London.

Macedonia is emerging as a solid economy in Europe. During the private lunch meeting the Vice PM explained the country’s key macro-economic indicators and the role and future plans of the Republic in the region. The Vice PM also discussed the success of recent reforms and the potential of the Republic as an investment and operational hub.

Viktor Mizo CEO of the Directorate for Technology and Industrial Development of the Republic of Macedonia explained the potential of the new Free trade Zone Authority as a regional centre for business. Listen here:

His Excellency Ambassador of Republic of Macedonia to London, Jovan Donev explained the transformation of the Balkans into a stable region of Europe with great prospects for the future, where the Republic of Macedonia wants to play a key role in its development.

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Her Majesty’s Former Attorney General Baroness Scotland Visits Gold Mercury

The UK’s former Attorney General Hon Baroness Scotland met with Nicolas De Santis, President of Gold Mercury to discuss the European Union, International Affairs and Global Governance issues.

 

 “Baroness Scotland has devoted great efforts and work towards advancing important issues and causes that are also of great interest to Gold Mercury including human rights, domestic violence, and better international collaboration and governance.”

said Nicolas De Santis, President of Gold Mercury.

Hon Baroness Scotland became the United Kingdom’s first black female Queens Counsel (QC) at the age of thirty-five. She later became a judge and served on the British Privy Council – the country’s highest court of appeals. Baroness Scotland served in former prime minister Tony Blair’s foreign and home offices, and was elevated to the top legal position in her country with the ruling Gordon Brown administration. On 28 June 2007, Baroness Scotland was appointed Attorney General by Prime Minister Gordon Brown. She was the first woman to hold the office since it was formed in 1315. She was instrumental in creating the Quintet, which brought together the Attorneys General of USA, Canada, Australia and New Zealand to consider issues of joint legal and systemic concern.

Baroness Patricia Scotland was recently elected as a City of London Alderman for Bishopsgate ward, the first person of a black or minority ethnic background to win the coveted role and only the fourth woman in its 900 year history.

Baroness Scotland is a President at Chatham House.

Watch Baroness Scotland at TEDX Houses of Parliament

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  • Gold Mercury Revives Churchill’s Pro EU Work and Famous Speech of 1946 Calling For a United States of Europe
  • Gold Mercury Revives Churchill’s Pro EU Work and Famous Speech of 1946 Calling For a United States of Europe

Gold Mercury Revives Churchill’s Pro EU Work and Famous Speech of 1946 Calling For a United States of Europe

CHURCHILL'S "UNITED STATES OF EUROPE" AND PRO-EU WORK SWEPT UNDER THE RUG BY EUROSCEPTICS

 

Gold Mercury International, pro-EU business think tank behind campaigns such as BRAND EU and CAPTAIN EURO, believe Churchill’s work for a united Europe and his 1946 speech are relatively unknown and important to revive on the eve of the 50th anniversary of his death. Considers Churchill as one of the founding fathers of the European Union.

London 19th January 2015

It is official! The iconic Sir Winston Churchill called for the creation of a ‘United States of Europe’ in his famous 1946 Zurich speech and Presided the first European Federal Congress at the Hague in 1948. He was one of the key fathers of a united Europe and set in motion ideas and events which would develop and grow to become the European Union.

Gold Mercury International, the think tank behind pro EU campaigns Brand EU and Captain Euro, want people to rediscover Churchill’s seminal and vital work in this field, and an area of his political career which is often purposely neglected or ignored.

“Most people do not realise that Churchill, viewed by many as the greatest British statesman of all time, was one of the founding fathers of the European Union, and believed in the “European Family” and the “United States of Europe”. We want to make sure in view of the upcoming elections that this work is properly promoted.”

says Nicolas De Santis, President of Gold Mercury International.

Gold Mercury International believes that Eurosceptics do not want Churchill’s pro-European stance to be revealed and would prefer his vast body of pro-European work to be ignored.

ARCHIVE RESEARCH AND THE PEOPLE WHO KNEW HIM

Eurosceptics commonly argue that Churchill did not want Britain at the heart of Europe, however, our analysis and research of archives shows that the majority of arguments and quotations from Churchill used to advance this Eurosceptic viewpoint are often wildly misattributed, or taken far out of context.

Also, in an interview in 1996, Sir Edward Heath assured us that Churchill was no Eurosceptic. He said:

“How can the sceptic media possibly claim to understand Churchill’s thinking? I knew Winston Churchill, I worked with him, I stayed with him at his home at Chartwell and I have read his speeches many times. I can assure you that Winston Churchill was no Eurosceptic. He wanted a United States of Europe.”

“It is very clear that Sir Winston, with his incredible political, war and international affairs experience had reached the conclusion that the only way forward for Europe was unity. That is why in his last years he campaigned around Europe to attend events and promote ideas which have led to the European Union as we know it today.”

says Nicolas De Santis, President of Gold Mercury International.

Sir Winston Churchill also Presided the Hague Congress of 1948, considered by many as the first federal moment of the European history, and attended by 800 delegates from Europe, USA and Canada.

We believe anyone, be they Eurosceptic or pro-European should listen to or read this inspiring speech, as it opens our hearts to understand why we should be united as peoples. Churchill would be the first to realise that in the world today, where an isolated Britain would be dwarfed by the great powers, the United States, Russia, China, India. Britain’s full participation in the European Union is vital, both for Britain and for the rest of the world.

You can listen to Churchill’s Zurich speech here or read a transcript of it here.

Below is a summary of some of the key points and powerful quotes from Churchill’s speech and European vision:

SUMMARY OF KEY POINTS FROM UNITED STATES OF EUROPE SPEECH

Churchill’s vision of Europe was one where we learned from the mistakes of the past and broke the cycle of conflict and bloodshed which has forever plagued Europe’s history. He knew it was the only way forward. From his Zurich speech:

On the United States of Europe

“What is this sovereign remedy? It is to recreate the European fabric, or as much of it as we can, and to provide it with a structure under which it can dwell in peace, safety and freedom. We must build a kind of United States of Europe.”

He believed that by uniting and coming together, we would not be conflicting with our national sovereignty and identities or “diluting our culture,” as Eurosceptics so commonly argue, but that we would instead be complementing, and expanding in the speech:

On Identity and Brotherhood

“And why should there not be a European group which could give a sense of enlarged patriotism and common citizenship to the distracted peoples of this mighty continent?”

This statement very succinctly sums up European identity. European brotherhood and shared sovereignty is not at odds with national, or even local identity – it complements it and enlarges it. But it requires an act of faith. A leap forward.

On Pooling of Power

Being part of a European family broadens our horizons and compassion. It also serves great political gain. From the speech:

 The structure of the United States of Europe will be such as to make the material strength of a single State less important. Small nations will count as much as large ones and gain their honour by a contribution to the common cause.”

In this sentence, Churchill crystallised beautifully the power of the European Union, 50 years ahead of its time. In the modern world of global superpowers, the EU allows its component small nations to count as much as the major world superpowers, and punch significantly above their weight.

On Preventing Nationalism and Conflict

Churchill had the shrewd political foresight to see that the only way forward for Europe, past the bloodshed and horrors of the previous two world wars, was to unite and form a common governance system. In his speech, he explained:

“If Europe were once united in the sharing of its common inheritance there would be no limit to the happiness, prosperity and glory which its 300 million or 400 million people would enjoy. Yet it is from Europe that has sprung that series of frightful nationalistic quarrels…which we have seen in this 20th century and in our own lifetime wreck the peace and mar the prospects of all mankind.”

On the European Family

He identifies firstly that peace and sharing of common inheritance is the best way to ensure future prosperity in Europe, which is a theme he dwells on and an idea that Eurosceptics often deride in today’s society. Churchill believed in the idea of a European family and that we could unite together despite our differences, and that they didn’t have to drive us apart and put up borders between good people:

“If Europe is to be saved from infinite misery, and indeed from final doom, there must be an act of faith in the European family and an act of oblivion against all the crimes and follies of the past.”

On Britain’s Place in the United States of Europe

In 1949, in a speech to the European Movement, Churchill explained that:

At Gold Mercury, we want to draw attention to this especially defining speech of Churchill’s and at this particular time, because we believe its message has been lost and that most people are not aware of its existence or significance. A British hero, and arguably Britain’s greatest ever statesman, wholeheartedly supported a federal, integrated Europe. He understood the costs of war, and realised that the single greatest contribution to peace which could be made was only achievable by us coming together, pooling sovereignty, and working towards a cause far greater than ourselves. Learning from the separation and bloodshed of the past, and becoming relevant, exemplary players on a global stage.

You can listen to Churchill’s speech here or read a transcript of it here.

For more information, please contact:

Chon Kemp – Corporate Affairs
Gold Mercury International
Email: chon.kemp@goldmercury.org
Phone: From UK – 0207 193 3708
Abroad: +44 207 193 3708

On the BRAND EU Centre: The mission of the BRAND EU – European Union Brand Centre at Gold Mercury International is to assist in the creation of a powerful EU BRAND identity that connects with citizens and the rest of the world. Via our various programmes, we aim to clarify what the EU really is, its global role and where it is going (vision). One example of a successful programme is Captain Euro, the newly launched European Superhero, who has taken the media by storm and is designed to give Europeans a fun figure they can identify with. It is critical for citizens to get involved in the EU project. To achieve this, we must re-position the BRAND EU and show its key benefits, while proposing ways forward, recognising the need for constructive EU reforms. The Centre uses Gold Mercury International’s extensive experience in global branding and identity issues, European Union affairs, strategic visioning, communications and territorial branding. The centre is backed by prominent supporters of the European Union including Enrique Baron Crespo former President of the European Parliament and Todd Ruppert founder of Ruppert International and former CEO of T. Rowe Price Global Investment Services. www.brandeu.eu

On Gold Mercury International: Established in 1961, Gold Mercury International is the Global Vision Strategy think tank. Gold Mercury works with companies, organisations and leaders to navigate global complexity and develop the strategic visioning and innovation required to build the sustainable business models, cultures and brands for the future. Since its founding in 1961, Gold Mercury has been a pioneer in developing corporate visioning frameworks that integrate the future in strategic planning, policy and governance. Our CORPORATE VISION SYSTEM® brings together the most important organisational components to define, manage and maintain a corporate future: Strategic Visioning, Global Branding, Business Model Innovation and Organisational & Cultural Transformation. GLOGO® is Gold Mercury’s Global Governance Centre for Sustainable Globalisation. GLOGO® develops future intelligence on the challenges and opportunities of globalisation and the way in which it affects global areas and industries. GLOGO’s unique framework includes a monitoring and rating system to organise world complexity and report on the impact of major decisions and events on the future of our world.www.goldmercury.org

 

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Winston Churchill’s United States of Europe

Winston Churchill, speech delivered at the University of Zurich, 19 September 1946

Read our press release here, which explains why the speech is so important and how we are remembering Churchill’s legacy on the 50th anniversary of his death.

I wish to speak about the tragedy of Europe, this noble continent, the home of all the great parent races of the Western world, the foundation of Christian faith and ethics, the origin of most of the culture, arts, philosophy and science both of ancient and modern times. If Europe were once united in the sharing of its common inheritance there would be no limit to the happiness, prosperity and glory which its 300 million or 400 million people would enjoy. Yet it is from Europe that has sprung that series of frightful nationalistic quarrels, originated by the Teutonic nations in their rise to power, which we have seen in this 20th century and in our own lifetime wreck the peace and mar the prospects of all mankind.

What is this plight to which Europe has been reduced? Some of the smaller states have indeed made a good recovery, but over wide areas are a vast, quivering mass of tormented, hungry, careworn and bewildered human beings, who wait in the ruins of their cities and homes and scan the dark horizons for the approach of some new form of tyranny or terror. Among the victors there is a Babel of voices, among the vanquished the sullen silence of despair. That is all that Europeans, grouped in so many ancient states and nations, and that is all that the Germanic races have got by tearing each other to pieces and spreading havoc far and wide. Indeed, but for the fact that the great republic across the Atlantic realised that the ruin or enslavement of Europe would involve her own fate as well, and stretched out hands of succour and guidance, the Dark Ages would have returned in all their cruelty and squalor. They may still return.

Yet all the while there is a remedy which, if it were generally and spontaneously adopted by the great majority of people in many lands, would as by a miracle transform the whole scene and would in a few years make all Europe, or the greater part of it, as free and happy as Switzerland is today. What is this sovereign remedy? It is to recreate the European fabric, or as much of it as we can, and to provide it with a structure under which it can dwell in peace, safety and freedom. We must build a kind of United States of Europe. In this way only will hundreds of millions of toilers be able to regain the simple joys and hopes which make life worth living. The process is simple. All that is needed is the resolve of hundreds of millions of men and women to do right instead of wrong and to gain as their reward blessing instead of cursing.

Much work has been done upon this task by the exertions of the Pan-European Union, which owes so much to the famous French patriot and statesman Aristide Briand. There is also that immense body which was brought into being amidst high hopes after the First World War – the League of Nations. The League did not fail because of its principles or conceptions. It failed because those principles were deserted by those states which brought it into being, because the governments of those states feared to face the facts and act while time remained. This disaster must not be repeated. There is, therefore, much knowledge and material with which to build and also bitter, dearly bought experience to spur.

There is no reason why a regional organisation of Europe should in any way conflict with the world organisation of the United Nations. On the contrary, I believe that the larger synthesis can only survive if it is founded upon broad natural groupings. There is already a natural grouping in the Western Hemisphere. We British have our own Commonwealth of Nations. These do not weaken, on the contrary they strengthen, the world organisation. They are in fact its main support. And why should there not be a European group which could give a sense of enlarged patriotism and common citizenship to the distracted peoples of this mighty continent? And why should it not take its rightful place with other great groupings and help to shape the honourable destiny of man? In order that this may be accomplished there must be an act of faith in which the millions of families speaking many languages must consciously take part.

We all know that the two World Wars through which we have passed arose out of the vain passion of Germany to play a dominating part in the world. In this last struggle crimes and massacres have been committed for which there is no parallel since the Mongol invasion of the 13th century, no equal at any time in human history. The guilty must be punished. Germany must be deprived of the power to rearm and make another aggressive war. But when all this has been done, as it will be done, as it is being done, there must be an end to retribution. There must be what Mr Gladstone many years ago called a “blessed act of oblivion”. We must all turn our backs upon the horrors of the past and look to the future. We cannot afford to drag forward across the years to come hatreds and revenges which have sprung from the injuries of the past. If Europe is to be saved from infinite misery, and indeed from final doom, there must be this act of faith in the European family, this act of oblivion against all crimes and follies of the past. Can the peoples of Europe rise to the heights of the soul and of the instinct and spirit of man? If they could, the wrongs and injuries which have been inflicted would have been washed away on all sides by the miseries which have been endured. Is there any need for further floods of agony? Is the only lesson of history to be that mankind is unteachable? Let there be justice, mercy and freedom. The peoples have only to will it and all will achieve their heart’s desire.

I am now going to say something that will astonish you. The first step in the re-creation of the European family must be a partnership between France and Germany. In this way only can France recover the moral and cultural leadership of Europe. There can be no revival of Europe without a spiritually great France and a spiritually great Germany. The structure of the United States of Europe will be such as to make the material strength of a single State less important. Small nations will count as much as large ones and gain their honour by a contribution to the common cause. The ancient States and principalities of Germany, freely joined for mutual convenience in a federal system, might take their individual places among the United States of Europe.

But I must give you warning, time may be short. At present there is a breathing space. The cannons have ceased firing. The fighting has stopped. But the dangers have not stopped. If we are to form a United States of Europe, or whatever name it may take, we must begin now. In these present days we dwell strangely and precariously under the shield, and I even say protection, of the atomic bomb. The atomic bomb is still only in the hands of a nation which, we know, will never use it except in the cause of right and freedom, but it may well be that in a few years this awful agency of destruction will be widespread and that the catastrophe following from its use by several warring nations will not only bring to an end all that we call civilisation but may possibly disintegrate the globe itself.

I now sum up the propositions which are before you. Our constant aim must be to build and fortify the United Nations Organisation. Under and within that world concept we must re-create the European family in a regional structure called, it may be, the United States of Europe, and the first practical step will be to form a Council of Europe. If at first all the States of Europe are not willing or able to join a union we must nevertheless proceed to assemble and combine those who will and who can. The salvation of the common people of every race and every land from war and servitude must be established on solid foundations, and must be created by the readiness of all men and women to die rather than to submit to tyranny. In this urgent work France and Germany must take the lead together. Great Britain, the British Commonwealth of Nations, mighty America – and, I trust, Soviet Russia, for then indeed all would be well – must be the friends and sponsors of the new Europe and must champion its right to live. Therefore I say to you “Let Europe arise!”

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Top European Union Institution Interviews Gold Mercury President

Nicolas De Santis on the key issues surrounding the future vision of Europe and its brand identity.

Nicolas De Santis was interviewed by the EU’s European Economic and Social Committee (EESC) about the need to build a socially just and cohesive Europe based on shared values, and he talked about the BRAND EU Centre’s goals and the identity problem in Europe. He discusses the important role of organisations like the EESC, and how they can adapt to the changing climate and dangerous Euroscepticism, and highlight the important role and work that they do within the EU framework.

The EU’s Economic and Social Committee is the body of the European Union established by the Treaty of Rome to unite the different economic interest groups and establish a Single Market. The EESC includes employers’ organisations, trade unions and civil society, and it is mandatory for the EESC to be consulted on the issues stipulated in the treaties, and in all cases where EU institutions deem it appropriate. It is a key organization for democratic representation of different interests.

You can read the full interview here.

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Jeffrey Birnbaum Visits Gold Mercury In London

American journalist and television commentator Jeffrey Birnbaum met with Nicolas De Santis, Gold Mercury President in our offices in London to discuss global governance issues relating to the future of the EU and of the US.

Mr. Birnbaum is now the President of BGR Public Relations, a strategic communications, media relations and issue advocacy firm based in Washington. He leads a team that gives strategic advice to coalitions, companies and governments about handling the media and public policy development.

Mr. Birnbaum previously worked for the Washington Post and Washington Times. He also regularly appears as a political analyst for the Fox News Channel and long appeared as a regular panelist on Washington Week. Mr Birnbaum worked for The Wall Street Journal, working 16 years in variety of positions, and leaving the Journal as White House correspondent. He then spent seven years as the chief of Fortune magazine’s Washington bureau and two years, beginning in 1995, as a senior political correspondent for Fortune’s sister publication, Time. Birnbaum then worked as a columnist and feature writer at The Washington Post from 2004 to 2008. Birnbaum then joined the Washington Times as Managing Editor of Digital in 2008.

Mr Birnbaum is the author of four books. His latest, The Money Men, examines campaign fund-raising and was published in 2000. His first book, Showdown at Gucci Gulch, was written with Alan Murray in 1987. This classic chronicle of the Tax Reform Act of 1986 won the American Political Science Association’s coveted Carey McWilliams Award in 1988. In 1992, Birnbaum’s second book, The Lobbyists, was a Washington Post best seller. Madhouse, Birnbaum’s third book, about President Clinton’s White House, was published in 1996.

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Nicolas De Santis To Speak About English As European Language At Edukwest Multilingualism Event

Nicolas De Santis, President and Secretary General of Gold Mercury International, will deliver a keynote on the English language and its role in the European Union at the upcming EDUKWEST event on Multilingualism in Europe.

You can learn more about the EDUKWEST event here.

The multilingualism event will take place on the 17th September, 2014, at the Glasshouse Building – 2 Trematon Walk (Off Wharfdale Road) – Regent’s Quarter – N1 9SR London – United Kingdom.

The BRAND EU Centre have launched a publication outlining how English is already the de facto language of Europe, and puts forth the position that we should embrace English as an unofficial language of Europe; as it has the power to unite us all in our diversity. This would not be at the detriment of existing European languages and would not serve to override them, but instead compliment them and give us a common European ground – especially when Europeans are already exceptionally multilingual and mobile. You can read the BRAND EU paper here.

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Brand EU Centre Featured on RT (Russian Television)

As part of the continued global media coverage into the launch and programmes of the BRAND EU Centre, RT (Russian Television) visited Gold Mercury International's London Headquarters to find out more about the BRAND EU Centre and its activities.

The interview looks into the reasons for the BRAND EU Centre’s creation, and offers a behind-the-scenes glimpse into BRAND EU’s work at its London Headquarters.

“The EU is currently distant and boring; our role is to make it interesting, relevant. So if we can make you smile about it, and we can turn the European Union into something cool that you can actually talk about at a dinner without putting people to sleep, then we’ve done our job.”

Nicolas De Santis, President of Gold Mercury International, interviewed by Polly Boiko for RT (Russian Television).
At the BRAND EU Centre, we believe in building a strong brand for the European Union; an identity which its citizens can be proud of, fully understand, and support moving forwards. Our work focuses on keeping Europe together and building the Union with the participation of European citizens. To do this and defend the EU from Eurosceptic EU myth making, we need to create a clear vision of Europe and a strong EU brand to support it.

BRAND EU POSTER CAMPAIGNS
The interview also touched briefly on the poster advertising campaigns which have been recently launched, with the aim of creating a completely new approach to talking about the EU and foster a new common European identity.

To further the BRAND EU centre’s goal of making the EU fun and engaging for citizens, the centre has launched the first set of posters in its series of campaigns about the EU – starting by looking at the World Cup. The advertising posters aim to combine humour with serious, emotional messages to elicit a response from the reader and get people thinking about Europe in a new way.

As of today there are still 4 European Union teams contending for the world cup! France, Germany, Belgium and the Netherlands…good luck EU!

“At Brand EU HQ, tongue-in-cheek posters talking about EU teams in the World Cup are interspersed with more serious messages about the inception of the European Union and the fall of the Berlin Wall.”

RT Correspondent Polly Boiko talking about Brand EU’s poster campaigns in the interview.

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Brand EU Centre Featured in El Pais Newspaper – June 2014

Gold Mercury's newly launched BRAND EU Centre was recently featured in El Pais newspaper, in an article by Walter Oppenheimer.

You can read the El Pais Newspaper article here.

Nicolas De Santis, the President of Gold Mercury International, talked in the paper a little bit about the BRAND EU’s goals and the path being taken to fight back the rising tide of Euroscepticism – particularly in regards to the centre’s recent efforts at mythbusting and fact sharing. One of the centre’s core principles is looking at how the rebranding is not a quick job – the European Presidency has a new logo every six months, and changing the hearts and minds of citizens is not so simple as a quick logo change. The Centre first aims to combat the Eurosceptic myths and distortions about the EU, then clarify and develop the current and future situation of the European identity, and then finally, develop powerful emotional messages that can reach the citizens.

He also discussed the way in which Eurosceptics have played up to citizens’ grievances in a similar way to national politicians; by blaming national problems on Europe while simultaneously claiming its successes as their own. The BRAND EU Centre aims to reshape this wholly negative discourse (even those who defend Europe do so through the lens of avoiding disaster rather than looking at the many positives), and turn around the sense of European negativity.

Image Credit: Image by Javier Micora on Flickr. Some rights reserved

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