Nicolas De Santis founder of BRAND EU on CNBC news: “The EU needs to clarify its vision and brand to its citizens”

Nicolas De Santis, President of Gold Mercury International and founder of BRAND EU, talked to CNBC about Brexit and the weak brand of the European Union.

Nicolas De Santis, founder of the BRAND EU Centre (www.brandeu.eu), talked to CNBC about Brexit and the weak brand of the European Union. He told CNBC in London that Brexit, as a word, does not mean anything anymore as leaving the EU covers a very long timeframe, thousands of areas, immense legal issues and key citizen rights issues. His view is that many of the areas involved in Brexit can never be fully resolved in a globalised, interdependent world. “I think that a full Brexit will never happen” and soon we will see its terrible effects on the UK economy. Whatever happens now, will not be a full Brexit but arrangements and patches that will never be as good as being a full member of the EU. This, basically means that unless Brexit is stopped, the UK government will spend the next decade focused on carrying on the result of the EU referendum, instead of focusing on resolving more pressing national and global issues or building the future. The UK Government has become a slave to itself”, he said.

De Santis also believes that the only way out of this situation is to have a new EU referendum. “I believe that as time progresses people will realise that leaving the EU is a utopia reserved for people that still believe that sovereignty in Europe (or elsewhere) is better protected by protectionism rather than full collaboration, cooperation and the sharing of sovereignty. We also have to remember that politicians in UK also lied to people during the EU referendum carrying out a ‘character assassination of the EU’ and its true role in bringing peace and prosperity to Europe and the world”. De Santis explained that the EU did not defend itself properly during the EU referendum and that its weak brand continues to be disconnected from the EU citizens it represents. “Until the EU has a clear ‘strategic’ vision and a ‘friendly’ brand that connects with its citizens, the EU will always remain a project of the ‘elites’ and an easy target for national politicians to attack”, De Santis said.

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Maria MateosNicolas De Santis founder of BRAND EU on CNBC news: “The EU needs to clarify its vision and brand to its citizens”
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Shaking the Skies

A book about the transformation of the airline industry

Shaking the Skies is one of those rare books that changes the way you think about an industry. The book explains the most critical decade in aviation post 9-11, taking the reader through the most dramatic moments from the man who handled $2.5 trillion, made aviation safer and greener, and introduced with e-ticketing a new way of flying.


About the Author: Giovanni Bisignani

Giovanni Bisignani was formerly the Director General and CEO of The International Air Transport Association (IATA), a post he held until July 2011. During his time with IATA, Bisignani played a key role in reshaping the aviation industry and its governance. Whilst leading IATA, he set about modernising the industry and steered airlines through crippling global crises.

In 2004 Bisignani introduced ‘The Simplifying the Business Initiative’, which modernised the industry by improving customer convenience and reducing costs. He enhanced the travel experience for passengers by eliminating 400 million paper tickets from the travel process, whilst introducing self-service kiosks at airports and making online check-in possible. He also championed a new risk-based security concept which focused on scrutinising people rather than just objects. At his last IATA AGM in 2011, Bisignani presented the ‘Checkpoint of the Future’, a concept which has now been accepted by the United States, the European Union and the International Civil Aviation Organisation.

The ‘Checkpoint of the Future’ will be introduced in phases beginning in 2014. He also publicised the work of IATA, using advocacy and lobbying in order to ensure that governments focused on long-term issues for aviation. His particular interest in the environment, led him to drive the industry to achieve carbon neutral growth by 2020 and to cut aviation’s carbon emissions in half by 2050. Previously he has served as CEO of SM Logistics and Alitalia Airlines, Chairman of The Association of European Airlines and launched the European travel portal Opodo, serving as the company’s CEO. Currently Bisignani serves on the Board of Directors of: Safran in France; AirCastle in the United States and NATS in the United Kingdom. Additionally, Bisignani is also a visiting professor at the School of Engineering at Cranfield University

In his early professional years Bisignani worked for ENI and Istituto per la Ricostruzione Industriale – IRI. Bisignani graduated from the Sapienza University of Rome and later completed his studies at the Harvard Business School.


Related Videos

Explore a high point in Giovanni’s career. View the interview with BBC journalist AaronHeslehurst at the 2011IATA AGM conference.

Richard Quest of CNN Interviews Giovanni Bisignani

NTU Presents ‘Shaking the Skies’ by Giovanni Bisignani
Nanyang Business School Presents ‘Shaking the Skies’ by Giovanni Bisignani and Co-Published by Gold Mercury International


Book Reviews by leading global industry and aviation CEOs

Congratulations on a great record. Too often these organizations don’t change the shape of the industry. Fortunately, they had you, and in this case, you did”.

 Jack Welch, Former Chairman & CEO of GE

Congratulations on a great record. Too often these organizations don’t change the shape of the industry. Fortunately, they had you, and in this case, you did”.

Alan Mulally, President and CEO of Ford Motor Company

“For a period of years, I had regarded reading IATA’s Annual Report as a possible antidote for sleeplessness. Then, things changed-it kept me awake! This transformation was caused by the selection of the hyperactive, visionary and thoroughly delightful Giovanni Bisignani as IATA’s Director General. Shaking the Skies is not only a leadership primer on how to revivify a perhaps somewhat somnolent trade association into a global changed leader but also a truly enjoyable and often amusing ‘peek behind the scenes’ at global aviation, national leaders of consequence and international negotiations. Giovanni truly set off a ‘bomb in the church’ while chanting his war cry of ‘basta’”!

Herb Kelleher, Co-founder and former Chairman and CEO of Southwest Airlines

“Thank you, Giovanni, for an exciting non-stop-flight through the recent history of aviation and for sharing your vision, your thoughts and your extraordinary experience with us. Your book is a must have and a must read for airliners and aviation enthusiasts!”

Dr. Christoph Franz, Chairman of the Executive Board and CEO Lufthansa Group

“Giovanni takes us backstage in the airline industry in an entertaining book that details the many changes in aviation during a turbulent 10 years. It is a story for those who want not only to transform complex organizations but also understand how to implement the changes. It is not to be missed.”

Enrique Cueto, CEO LATAM Airlines Group

“Shaking the Skies provides a compelling account of the enormous drive and energy that turned an insignificant airline association into the globally recognised leader of change that IATA is today. Under Mr Bisignani’s leadership, the industry has achieved an unprecedented unity of purpose in dealing with the many issues that challenge its successful operation. Shaking the Skies shares his critical insights into the day-to-day business of airlines and many years of experience which enrich this turnaround story, but above all the reason why everyone still loves to fly.”

James Hogan, President & CEO of Etihad Airways

“Through his vision and drive Giovanni Bisignani transformed IATA from just another international organisation into a force respected by governments around the world. Essential reading on aviation and modern leadership.”

Alan Joyce, CEO of Qantas


Book launch event London, UK

London, Monday 20th May, 5pm start
Royal Aeronautical Society
4 Hamilton Place, London, W1J 7BQ

Programme

17.00 – 17.30
Arrival & Registration

17.30 – 17.40
Introduction: Simon Luxmoore- CEO of The Royal Aeronautical Society.

17.40 – 17.50
Opening Remarks: Nicolas De Santis- President of Gold Mercury International & Co-Publisher of ‘Shaking the Skies’.

17.50 – 18.00
Book Launch: Robert A. Milton- Chairman, President & CEO of ACE Aviation Holdings & former Chairman, President and CEO of Air Canada presents Giovanni Bisignani’s book.

18.00 – 18.30
Book Discussion: ‘Shaking the Skies’. Giovanni Bisignani, Former CEO of IATA discusses his book ‘Shaking the Skies’ with Kevin Done, former Aerospace Correspondent at The Financial Times.

18.30 – 19.00
Q & A from the Audience: Moderator- Max Kingsley-Jones, Editor Airline Business.

19.00 – 20.00
Drinks Reception & Networking


Event Speakers

Giovanni Bisignani

Former Director General and CEO of IATA

Robert A. Milton

President & CEO ACE Aviation Holdings | Former Chairman, President & CEO Air Canada

Simon Luxmoore

CEO of The Royal Aeronautical SocietyI am text block. Click edit button to change this text.

Nicolas De Santis

President and Secretary General of Gold Mercury International

Max Kingsley-Jones

Editor of Airline Business


Book events in key global cities

Vaughn College of Aeronautics and Technology, 23rd May 2014
Queens, United States

Embry-Riddle Aeronautical University, 28th March 2014
Daytona Beach, United States

Beta Gamma Sigma, New York, 27th March 2014
New York, United States

Wings Club AGM, New York, 26th March 2014
New York, United States

Cranfield University, United Kingdom, 18th February 2014
Bedfordshire, United Kingdom

London, United Kingdom, 9th December 2013
Intercontinental City Hotel, Park Lane

Buenos Aires, Argentina, 20th November 2013
Café Tortoni

Santiago, Chile – 18th November 2013
Universidad Adolfo Ibañez

Singapore – 18th October 2013
Shangri-La Hotel, Nanyang Business School

Cape Town, South Africa – 4th June 2013
IATA Annual General Meeting (AGM)

London, United Kingdom -20th May 2013
Royal Aeronautical Society

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Maria MateosShaking the Skies
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GOLD MERCURY joins UK Pro-EU campaign groups asking Theresa May for formal Brexit plan

Gold Mercury International has joined forces, via our initiative BRAND EU, with the main PRO-EU Organisations in the UK, launching a petition requesting the UK Government for a clear plan before initiating Brexit. With millions of peoples’ lives and businesses on hold, the government needs to give a detailed strategy for its negotiations and answer some crucial questions on what Britain’s future holds. The Government has finally agreed to publish its Brexit plan. But two more things are vital. First, the plan must be sufficiently detailed to answer the key concerns people have flagged about Brexit. Second, Parliament and the people must have sufficient time to debate the plan rather than being bounced into approving it at the last minute. The petition requests the government to answer 10 simple questions about leaving the EU.

Our 10 Questions:
+ Will we stay in the single market?
+ Will we continue to pay into the EU budget and follow its rules?
+ Will we stay in customs union?
+ How will EU migration be controlled?
+ When can the first new Free Trade Agreements be expected?
+ Will there be a transitional period after we quit the EU?
+ Will Scotland be given a reason to avoid leaving the UK?
+ Will there be controls at the Irish border?
+ How do we ensure we can fight cross-border problems such as terrorism, crime and global warming?
+ How do we guarantee the NHS, universities, farmers and industry get the talent they need?

For more information: http://www.whatstheplan.uk/

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Maria MateosGOLD MERCURY joins UK Pro-EU campaign groups asking Theresa May for formal Brexit plan
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Gold Mercury President featured in The Herald Scotland about Brexit and Scottish Independence

Nicolas De Santis, President of global strategy think tank, Gold Mercury International, talks to Marianne Taylor about Scotland, Brexit and BRAND EU’s role in repositioning the brand of EU. De Santis is also the founder of BRAND EU, the initiative to build a better brand and vision of the EU. www.brandeu.eu

Link to actual article
http://www.heraldscotland.com/news/14921362.Scotland_can_veto_Brexit__says_think_tank/

Scotland can veto Brexit, says think tank by Marianne Taylor

SCOTLAND has the power to stop Brexit from happening, the leader of an influential global governance think tank has said.

Nicolas de Santis, head of London-based Gold Mercury International, believes Holyrood must legally be given a vote on the triggering of Article 50, meaning MSPs could choose to veto Brexit.

De Santis, a high-level advisor to the EU, told The Herald Brexit was the ultimate test of devolution and said Scotland should “fight for its right” to be an equal partner in the UK.

He added that First Minister Nicola Sturgeon faced her “biggest and most important job” in the months and years to come in a period that would “define the future of Scotland” either inside or outside the UK.

According to De Santis, a Spanish-born Italian who is also co-founder of the successful online travel agency Opodo, the recent high court ruling that the UK parliament must be given a say on Article 50 – the triggering of which is required to begin the process of leaving the EU – sets an important precedent, regardless of whether the Supreme Court upholds the decision at a hearing next month.

“The high court has told the UK Government that it cannot just unpick legislation and do what it wants without consulting parliament,” he said. “EU law is also, of course, ingrained in devolved law and that is very important.

“Scotland’s role in this is to defend its right to be part of the democratic process and understand what is best for its people.

“It needs to put pressure on to ensure this democratic process is followed. And if it is followed, I don’t think Brexit can happen.

“Theresa May’s government is trying to override the devolved nations and that is politically significant. They are basically saying they don’t care about devolution, that the UK Government will simply do just as it pleases. This attitude is, frankly, unbelievable.

“And it may take the UK constitution to breaking point.”

Gold Mercury International was set up in 1961 by De Santis’ father, Eduardo, and has works with businesses, institutions and governments around the world.

De Santis, who has been advising the EU for more than 20 years and heads Brand EU, an organisation promoting the benefits of EU citizenship, recently had what he describes as an “open and informative” meeting with former First Minister Alex Salmond to discuss Scotland’s position.

But he warned that the EU could not openly support Scotland’s wish to remain part of the EU as it “cannot be seen to get involved in an ‘internal’ matter. It deals with sovereign states, that is the reality”.

He insisted, however, that Scotland could still influence the outcome.

“Scots should not view Brexit as a fait accompli,” he explained. “Scotland should do what it needs to do politically and legally to exercise its rights. Its role is to guarantee that the devolution it received actually means something.

“This is the biggest and most important job Nicola Sturgeon is ever going to have. This will define the future of Scotland.

“And it opens up very big questions. Either the UK creates a real constitution that clarifies these matters and possibly creates a federal system or it will break.

“In 2014 I didn’t want to see Scotland leave the UK. But at that time I did not conceive of Brexit, and that the devolved nations would basically be told what to do.”

Describing the aftermath of the Brexit vote as “a mess, like watching a bad soap opera” De Santis said the past six months demonstrated that pro-Brexit Tories either did not understood the complex nature of membership of the EU, or were prepared to mislead the public about what leaving would mean and rely on “stupid rhetoric” and anti-EU propaganda.

He is now doubtful that leaving the EU is actually possible, despite the Prime Minister’s assurances that “Brexit means Brexit”.

“The EU is comprised of thousands of small items that together create something huge,” he explained. “One by one you have to remove laws, treatise, agreements – I don’t see it as possible in modern times to easily extricate yourself from this, economically or socially.

“The problem is the Brexiteers told people it would be possible, but they didn’t say how it would happen. The leaked memo we saw last week highlighted that they had no idea what they were doing.

“Now Theresa May now has problems everywhere she looks. This conspiracy of a few has opened Pandora’s box.”

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Maria MateosGold Mercury President featured in The Herald Scotland about Brexit and Scottish Independence
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Gold Mercury President meets W.H.O. candidates for next Director General

Nicolas De Santis, President of Gold Mercury International, attended a forum part of the process for electing the next director-general of the World Health Organization (WHO). Chatham House organised this unprecedented event to meet the six candidates nominated by their governments. The candidates are undergoing a process of scrutiny by WHO member states and its executive board prior to the election of a new director-general by the World Health Assembly in May 2017.

Global Health Governance is a crucially important issue in a globalised and interconnected world. The health challenges facing national governments and the international community are enormous, especially regarding increasing healthcare costs. Achieving ‘universal health coverage’ to ensure that all people obtain the health services they need without suffering financial hardship when paying for them is a key WHO objective. Another key area is the critical role of WHO in advancing better coordination and implementation of international health regulations in diverse areas of health governance. To achieve these mega goals for sustainable development, the next DG of the World Health Organization has to be a great visionary leader but also must know how to navigate the difficult political landscape of our complex world.

said Nicolas de Santis, President of Gold Mercury International.
The six WHO candidates are: Dr Flavia Bustreo, Italy, Professor Philippe Douste-Blazy, France, Dr David Nabarro, United Kingdom, Dr Sania Nishtar, Pakistan, Dr Miklós Szócska, Hungary, Dr Tedros Adhanom Ghebreyesus, Ethiopia. The event was Co-chaired by David Heymann, Head and Senior Fellow, Centre on Global Health Security, Chatham House.

pic 2

Nicolas De Santis, President of Gold Mercury International with Dr Flavia Bustreo, Italy, one of the six candidates for next Director General of WHO.

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Carol TranjanGold Mercury President meets W.H.O. candidates for next Director General
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Nicolas De Santis, President of Gold Mercury, meets Ambassador of Turkey to the Kingdom of Spain.

Mr De Santis met H.E. Mr Ömer Önhon, to discuss the situation in Turkey, the European Union, and the forced migration crisis affecting Europe, Turkey and the Middle East.

Turkey is a regional power and a critical ally in the region for Europe. It is in the interest of the EU and Turkey to develop even closer economic and diplomatic ties for the future”

said Nicolas De Santis, President of Gold Mercury International.

On 15 July 2016, a coup d’état was attempted in Turkey against state institutions, including, but not limited to the government and President Recep Tayyip Erdoğan. The coup failed after forces loyal to the state defeated the rebel faction of the Armed Forces.

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Carol TranjanNicolas De Santis, President of Gold Mercury, meets Ambassador of Turkey to the Kingdom of Spain.
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Phoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO

Nicolas De Santis, President of Gold Mercury International, was interviewed by the largest Chinese independent international broadcaster, Phoenix TV, on Brexit, the upcoming NATO Warsaw Summit and the State of World Affairs.

Brexit causes great concern in China due to the large Chinese investments in UK and Europe. China is the EU’s second trading partner with over 1 billion dollars of daily trade.

On the upcoming NATO Summit, De Santis explained that it has a full agenda. Top priorities for the NATO Warsaw Summit potentially include: the migrant crisis; the Ukraine crisis; future NATO troop deployment in Poland and the Baltics; negotiations with new potential NATO allies (Georgia, Serbia, Ukraine); future NATO (and U.S.) presence in Afghanistan; Islamic State strategy; Libya and the Mediterranean; Cyber warfare and a potential NATO naval fleet in the Black Sea.

NATO Chiefs past and present have supported that NATO prefers the UK to remain in the EU. The European Union is considered a bastion of stability in this very unstable world and now is not the time to create political and economic instability within European countries. If article 50 of the EU Treaties is triggered, it will extend that uncertainty in UK and Europe for decades”

Added Nicolas De Santis, President of Gold Mercury International and Founder of BRAND EU.

On Phoenix TV
With 56 news bureaus and production teams located worldwide, Phoenix TV is a multi-channel television broadcaster with presence in China, Europe, North America and Hong Kong. It currently has an audience in excess of 360 million worldwide.Phoenix internet website (www.ifeng.com) is ranked top in broadcasting platforms, ahead of BBC.com and CNN.com.

phoenix tv

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Aida SanchezPhoenix TV News, China’s biggest independent TV Channel, interviews Nicolas De Santis on Brexit and NATO
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Nicolas De Santis talks to CNBC Italy on the aftermath of Brexit and what it means for Europe and the world

A sleepless and exhausted Nicolas De Santis, President of Gold Mercury International and founder of BRAND EU, the European Union brand Centre, talks to CNBC Italy in front of the UK Houses of Parliament on the Brexit vote and its potential implications.

On Thursday 23 June, the British people turned out in great numbers to vote for the EU referendum. Brexit won, with 51.9 per cent voting to leave the European Union and 48.1 per cent voting to stay. Nicolas De Santis talked to CNBC Italy the following day to present his views and analyse the UK’s EU referendum campaign, Brexit and the potential future scenarios and immediate repercussions for Europe and the rest of the world.

There is a lot of uncertainty over what the consequences of Britain’s departure from the European Union will be and how Brexit will change the world, but it’s safe to say that the impact of Brexit will spread beyond the United Kingdom’s borders and will affect markets worldwide.

Said Nicolas De Santis, Founder of BRAND EU and President of Gold Mercury International.

speciale

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Aida SanchezNicolas De Santis talks to CNBC Italy on the aftermath of Brexit and what it means for Europe and the world
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Spanish National Television (RTVE) reports on BRAND EU’s work to fight Brexit and build brand Europe.

Nicolas De Santis, Founder of BRAND EU and President of Gold Mercury International was interviewed by Angela Rodicio, leading reporter of the Informe Semanal programme, on BRAND EU’s mission to build BRAND EUROPE and its work as part of the PRO EU campaign groups working to fight a potential Brexit in the UK.

For BRAND EU segment skip video to minute 7.30″

Informe Semanal is the top Spanish news magazine and the second longest runtime programme in Spanish national television with 43 years on air. Informe Semanal is referred to as the leading investigative news programme in Europe and Televisión Española’s most awarded programme.

The BRAND EU Centre, at Gold Mercury International, is the independent champion of the EU brand and works to build a strong brand of a United Europe. Its mission is to re-invent the EU brand, while clarifying its future ROLE in Europe and the world. Nicolas De Santis presented his views and analysis of the situation, including the potential future scenarios of Europe in the event of a Brexit. BRAND EU is also part of the Pro-EU referendum campaign groups working to avoid Britain’s exit from the EU, which includes The European Movement and Britain Stronger IN Europe. Informe Semanal covers BRAND EU’s work to address a ‘distant and weak’ brand of the EU and its efforts to create a future EU brand vision that citizens can understand and identify with.

In the last months, BRAND EU has worked very hard to improve the perception of the EU in the UK and the EU Referendum has clearly shown the critical weaknesses of the EU brand and its unclear image. BRAND EU identified this issue years ago, as a key obstacle to achieving the full support of Europe’s citizens and to the development of Europe as a whole. This recent EU referendum in the UK has shown how distant the EU is from its citizens, it can be only understood by academics or experts. It is critical that we make it simpler to understand and create a glue; an ‘esprit de corps’ that binds people closer together”.

Said Nicolas De Santis, Founder of BRAND EU and President of Gold Mercury International.

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Aida SanchezSpanish National Television (RTVE) reports on BRAND EU’s work to fight Brexit and build brand Europe.
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CADENA SER RADIO AND GOLD MERCURY INTERNATIONAL PARTNER TO COVER UK’s EU REFERENDUM LIVE FROM LONDON

Gold Mercury International and Cadena SER Radio (PRISA RADIO), the leading Spanish radio channel, have teamed up to cover, LIVE from London, the EU Referendum from Gold Mercury’s offices on Thursday, 23rd and Friday the 24th of June.

Pepa Bueno, presenter of HOY POR HOY, the No. 1 Radio programme by listeners in Spain, and her team will broadcast the programme LIVE from Gold Mercury’s offices in Mayfair, including interviews with top experts and leading figures. Nicolas De Santis, Gold Mercury President and founder of BRAND EU, the European Union brand Centre, will also present his analysis of the situation. BRAND EU is the independent champion of the EU brand and works to build a strong brand of a United Europe. BRAND EU is part of the Pro-EU referendum campaign groups working to avoid a Brexit, which includes The European Movement and Britain Stronger in Europe. The programme will also cover BRAND EU’s work to address a ‘distant and weak’ brand of the EU and its efforts to create a brand vision that citizens can understand.

The live coverage will follow the main developments on referendum day as well as the morning of the EU referendum results to gather the first reactions from experts.

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jokinbCADENA SER RADIO AND GOLD MERCURY INTERNATIONAL PARTNER TO COVER UK’s EU REFERENDUM LIVE FROM LONDON
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