PRISA

CASE STUDIES


PRISA

A Media Group Committed to Advancing Education, Information, Entertainment and Developing ‘Cultural Goodwill’ in the World. PRISA is the world’s leading Spanish and Portuguese language media conglomerate, offering services in the fields of education, information and entertainment.

Present in 22 countries, it reaches more than 52 million users through its global brands EL PAÍS, 40 Principales, Santillana and Alfaguara.

As a leader in general-interest press, commercial TV and pay TV services, as well as music, radio, education and publishing, it is one of the largest media groups in the world with an extraordinary range of assets. Its presence in Brazil and Portugal and amongst the growing Hispanic community in the United States has given the group an Ibero-American dimension and has opened up a potential global market of 700 million people.

With over 250 web sites, visited by 36 million unique monthly users, PRISA is at the forefront of multi-channel and multi-device distribution. It offers products and services tailored to consumer needs through mobile phones, iPads, eBooks, PSP consoles and a large range of mobile devices. PRISA has its own digital division, employing state-of-the-art software platforms worldwide.

PRISA: The Future is Here

Watch the corporate video developed for the launch of the new corporate vision and global brand of Media Conglomerate PRISA.


PROJECT DELIVERABLES

Gold Mercury assisted PRISA management in an attempt to redefine its strategic vision and purpose. This required a revision of the role that a media conglomerate must play in shaping our future society, advancing education, providing entertainment and protecting the integrity of news and information. PRISA has a firm ethical commitment to society, with the group being actively involved in projects that promote and foster education, culture and the arts.

Our team re-organised PRISA into a media ecosystem, clarifying business areas and activities internally and externally. This included the creation of transversal areas such as sports, music and events. These new areas opened up PRISA and its units to new business opportunities and maximised group and operational synergies worldwide. As part of this re-organisation we developed a new global PRISA brand and a brand portfolio strategy for PRISA’s 500+ brands, rationalising the portfolio for future international expansion.

News Report
In this TV news interview, Nicolas De Santis, President and Secretary General of Gold Mercury International explains the new sustainable vision project developed for Media Conglomerate PRISA (Spanish).

Keywords

Media Conglomerates, Attention Economy, Global Education, Global News, Global Radio, Global Television, Strategic Vision, Business Model Innovation, Global Branding, Brand Portfolio Strategy, Cultural Transformation

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