Gold Mercury’s Public Relations arm Tactica was retained to assist Google to launch and raise awareness of their latest products. We managed all communications, including press conferences, media relations, events and road shows accessing Spain’s most important companies. At each event Google’s founders Larry Page and Sergey Brin discussed how they envisaged the future of search engines, the internet and Google itself. Google’s founders were placed at the centre of the strategy and participated in all media and corporate events, ensuring they became the true faces of the brand.
The goal was to achieve maximum media coverage: $1 million of media exposure value in the first four weeks alone. Gold Mercury developed a brand, press and event strategy that generated maximum awareness and media coverage, including the front pages of national newspapers, prime time television and radio. Another significant aspect of the strategy was ensuring exposure to the projects core targets: opinion leaders, advertisers and the general public. Months before the high profile launch, our PR team began to prepare for this media impact by liaising with the local press and TV channels in order to create excitement and anticipation, which ensured a successful launch.